Company Mission, Vision, and Stakeholders
Strategic management starts with vision and mission. It consists
of the analysis, decisions, and actions an organization
undertakes in order to create and sustain competitive
advantages.
For the SLP project, pick a company (other than Harley-
Davidson), preferably your own, and over the course of the next
five modules, work to understand the strategy behind it.
If you are in the military, it is perfectly acceptable to adapt the
questions to the strategies, vision, and missions of your unit.
However, you may need to be a little creative in how you apply
various theories and concepts, as much of the strategic
management literature is based on competition between
corporations.
OR
You may pick a company (including a motorcycle company
other than H-D) that interests you; one that has a lot of
information on the web about their practices. The point of the
SLP is for you to take the topic of the module and apply it to
either your company or a company that particularly interests
you.
Write a 1- to 2-page report. In Module 1 SLP, you do not need
to write a detailed research report (save that for the Case).
Begin by identifying the organization you will be studying.
Explain how you will get the information you will use and why
you picked this company.
Then identify the major mission and vision of the company, the
goals and objectives, and state whether it is in line with the
needs of the major stakeholders involved (e.g., the customers,
the employees, and such).
Note:
Your report/assignment will not be accepted without proper
citations and references. Use the sources from the background
material together with the sources you find.
SLP Assignment Expectations

Your paper should include an introduction stating the thesis,
position, or central theme of your paper, a main body focusing
on the key assignment specifications, and a conclusion
concisely stating the main points of your analysis and the
conclusions you reached.
The following criteria will also be used to assess your paper:
Meets Assignment Requirements: Is it apparent that all writing
requirements are specifically addressed?
Critical Thinking: Has the student integrated course materials
into a well-reasoned presentation of ideas?
Writing: Is the paper clear and well written with an academic
tone?
Use of Sources: Did the student apply recent, relevant sources
to support key points?
Mechanics: Was the paper properly formatted to include proper
use of in-text citations?
* APA FORMAT WELL CITED REFERENCES