BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.

1. The Palm of the Project: Putting the Pieces Together
Social Media Success: A Handful of Helpful Insights Panel
August 1, 2014

2. Panelists
• Nancy Kelsey
• Online Communications Coordinator at The Greater Cleveland Foodbank
• Jennifer Farquhar
• Marketing and Communications Officer at The Cleveland Foundation
• Melanie Meyer
• Director of Communications and Technology at BVU
• Stephanie Pflaum
• Senior Digital Marketing Strategist at Fathom
Moderator: Melissa Mathews, Brand and Communications Manager for Fathom

3. The Cleveland Foundation
• Facebook: 5,086 likes (up 32% since Jan. 1)
• Twitter: 14,400 followers (up 27% since Jan. 1)
• YouTube: 13,553 Views

4. Social Media Approach
• High Engagement
• Variety of Content
• Consistent Posting Schedule

5. Greater Cleveland Food Bank
• Facebook: 3,488 Likes and 1,905 Visits
• Twitter: 8,464 Followers
• YouTube: 6,425 Views
• Instagram: 425 Followers
• Pinterest: 336 Followers
• LinkedIn: 442 Follwers

6. Social Media Approach
• Event Promotion/Giveaways
• Blogger engagement
• Premade post content
• Use of hashtags/RTs/tags
• Harvest for Hunger Campaign
• Consistent hashtag
• Custom graphics
• Prepared social media packets
• Twitter Power Hours
• Adaptability
• Engage bloggers, media and opinion leaders

7. Fathom
• Facebook: 3,911 Likes
• Twitter: 5,47 Followers
• LinkedIn: 1,716 Followers
• Google+: 25,174 Views
• YouTube: 413,298 Views

8. Social Media Approach
• High Engagement
• Consistent Following
• Channel-specific posts
• Strong emphasis on metrics
• Variety of content

9. BVUBVU
• Facebook: 978 Likes
• Twitter: 3,992 Followers
• LinkedIn: 357 Followers

10. Social Media Approach
• Company-wide involvement
• Staff competition to submit content
• Promotes engagement
• Variety of content
• Consistent posting schedule

11. Thank you!
• Any additional questions?