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7 Marketing Strategies
That Build Businesses




                           Presented By:
                         Denise & Sharon
Bonus Tip !!! Begin with the end in mind....
What do you want to achieve ?


   A ‘Wish’ is a goal that hasn’t been written down...write
   down exactly what you want to achieve. Use the SMART
   formula
1.Three Ways To Grow a Business




                                        Average
                                        transaction
                                        value
Number of clients

                      Frequency
                      of transactions
2. Pick Your Niche….It is so much easier

Be specific-Customer type/locality

Create your ‘Dorothy Boyd’

Research them

Hang out with them

Target them and make an offer
3.Have a Marketing and Sales Strategy?
Marketing…..




 Selling…..
3.Have a Marketing and Sales Strategy?


 “Research studies have shown that small businesses with a
                 marketing plan experience
   a 24 to 30 % improvement in sales over those without”
                    Small Business Marketing Practice
3.Have a Marketing and Sales Strategy?

Who……………?

What ………….?

How……………?

When…………?

What…………..?
4.Have a Marketing Budget

 That is what serious business owners do

 It is an investment not a cost

 Test and Measure

 Ask questions

Keep up with developments
5.Blended Marketing: Off and Online Marketing

Have an online presence that works ( SEO brings rewards)


Use social networking ( Google recognises it!)

7 points of contact

Telemarketing|Email marketing|Directmail

Networking and Referral
6. Build a Targeted Database




 33 Marketing and Sales Tips www.fasttrackyoursales.co.uk
6. Build a Data Base – Give them something
they want
7. Constant Contact………….Engagement
Connect.....
Summary
Focus on Your 3 Areas
Pick a niche
Have a marketing and sales plan
Invest in a marketing budget ( 10% of Turnover)
Blended Marketing
Build a Targeted database
Constant contact (remember the 7 rule)
Fast Track Your Sales

To Get Our Free 33 Sales and Marketing
       Tip that WORK sign up at

     www.FastTrackYourSales.co.uk
           0845 257 0073

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7 Marketing Tips

  • 1. 7 Marketing Strategies That Build Businesses Presented By: Denise & Sharon
  • 2. Bonus Tip !!! Begin with the end in mind.... What do you want to achieve ? A ‘Wish’ is a goal that hasn’t been written down...write down exactly what you want to achieve. Use the SMART formula
  • 3. 1.Three Ways To Grow a Business Average transaction value Number of clients Frequency of transactions
  • 4. 2. Pick Your Niche….It is so much easier Be specific-Customer type/locality Create your ‘Dorothy Boyd’ Research them Hang out with them Target them and make an offer
  • 5. 3.Have a Marketing and Sales Strategy? Marketing….. Selling…..
  • 6. 3.Have a Marketing and Sales Strategy? “Research studies have shown that small businesses with a marketing plan experience a 24 to 30 % improvement in sales over those without” Small Business Marketing Practice
  • 7. 3.Have a Marketing and Sales Strategy? Who……………? What ………….? How……………? When…………? What…………..?
  • 8. 4.Have a Marketing Budget  That is what serious business owners do  It is an investment not a cost  Test and Measure  Ask questions Keep up with developments
  • 9. 5.Blended Marketing: Off and Online Marketing Have an online presence that works ( SEO brings rewards) Use social networking ( Google recognises it!) 7 points of contact Telemarketing|Email marketing|Directmail Networking and Referral
  • 10. 6. Build a Targeted Database 33 Marketing and Sales Tips www.fasttrackyoursales.co.uk
  • 11. 6. Build a Data Base – Give them something they want
  • 14. Summary Focus on Your 3 Areas Pick a niche Have a marketing and sales plan Invest in a marketing budget ( 10% of Turnover) Blended Marketing Build a Targeted database Constant contact (remember the 7 rule)
  • 15. Fast Track Your Sales To Get Our Free 33 Sales and Marketing Tip that WORK sign up at www.FastTrackYourSales.co.uk 0845 257 0073