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Brief history…
• Founder – Enzo Ferrari (1898 – 1988)
 Initially raced for Alfa Romeo in F1 racing.
 S F (Scuderia Ferrari)

4. •History of the LOGO
 Prancing Stallion
 The Shield
 The Colors

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Company Overview
• Ferrari who?
 Automotive manufacturer of Italian racing cars and high-
performance sports cars
 Located in Maranello, Italy
 Manufacturing since June,1947
 Racing since 1929
 Owner FIAT(90%)
 Employees :More than 3000
 Supplies racing cars to private entrants as well as other
teams.

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Company Overview Cont…
• Formula 1 is the focus of Ferrari’s technology investment
 Racing is Ferrari’s heritage
 Multiple Production
 Ferrari is the only company that designs and manufactures both engine AND
chassis (framework or skeleton)
 Car design cycle ≈ 9 months
 Design = 6 months
 Manufacture = 3 months
Ready to hit the road!

7. Expenses & Revenues
• Ferrari has the biggest budget in F1 racing
 $295-million
• Price of a Ferrari F1 car ranges from $7-10$ million.
• Highest the budget, more the revenue.
• Ferrari sells ≈ 4,300 high-performance
sports cars a year
 Prices $140,000 - $260,000
Models
• F430 $165,000 Scaglietti $172,000
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8. Expenses & Revenue
• New successful strategy for 2013
 Reduce number of cars
 Manufacture exclusive cars
 Increase their value overtime
• Revenue €2.3 billion (2013) +5% as compared to
2012
• Trading Profit: 363.5 Million Euro+8.3%
• Net Profit: 246 Million Euro+5.4%
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9. Marketing & Global
Investment
• Ferrari's main markets are:
 United States
 Germany
 Great Britain
 Italy
 The countries of the Pacific area
 Switzerland
 Abu Dhabi
90% of all production is exported
Total units sold worldwide: 7318 (2013)
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10. Marketing Strategy
The company markets its name through producing and
selling Wrist Watches,Perfumes,fashion accessories
and joint advertising with LEGO (Toys) and Shell Oil.
• Wrist watches
• They have their own setup to manufacture some of the
above mentioned accessories.
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11. Marketing Strategy
LEGO toy cars in co-operation with Shell.
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12. Marketing Strategy
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Ferrari Theme Park, Abu Dhabi

13. Ferrari WorldFerrari World
In Abu Dhabi, UAE Formula
Rossa
Latest Theme Park Technology (Formula Rossa is
the world’s fastest roller coster with a speed of
240 km/hr)
Largest Indoor Structure
Realistic Ferrari Experience
Opened in 2010
Where Passion and Soul Come To
Life

14. Future Plans
• Ferrari plans to follow its present strategy i.e. reducing units of
sports cars and increasing production of exclusive cars, as it
has been learned from the experience that it is a consistent and
successful method for gaining profit.
• It will also introduce some of its new models till the mid of 2014.
• They also plan to associate with and fetch the sponsorships of
world renown brands such as Shell and LEGO in order to
obtain worldwide popularity and recognition.
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15. Future Plans Cont…
To participate in upcoming Events and win the following titles:
 Australian Grand Prix (16 March 2014)
 Malaysia Grand Prix (30 March 2014)
Note: Most of its revenue comes from F1 racing
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16. Thank you!