Pelliccia
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Branding Brand Launch Party/Event Logo Creation Created Fall 2011
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Pelliccia
- 2. ABOUT PELLICIA:EST 2010 • Luxury Fur Company: One Stop Shop • Fox, Mink, Finnaracoon • Sold Exclusively at :
- 3. SOURCE: SAGA FURS • Rigourous grading process • European Farms • Brand Identity • Auction Houses
- 4. TARGET MARKET • High End Fashion Connoisseurs • Wealthy people around the world • Large disposable income • Well Traveled, Sophisticated, Edgy/Trendy • Women ages 25-50 • Lovers of all things Fur • Major Markets: London, Russia
- 5. COMPETITION
- 6. COMPETITION
- 7. COMPETITORS • Direct: Simonetta Ravizza • Prestigious • Made in Italy • Russian Market • Attracts VIP’s • Indirect: Fendi, Gucci
- 10. LONDON,ENGLAND
- 11. SEATING
- 12. LIGHTING
- 13. TEMPERATURE
- 14. ENTRANCE
- 15. HAIR/MAKEUP
- 16. PRESS
- 17. END OF SHOW
- 18. THANKS! • Google.com • Simonetta Ravizza.com • http://vi.sualize.us/tag/fur/?page=4 • Harvey Nichols.com • Sagafurs.com • Luxuo.com
Editor's Notes
- Specializing in coats, vests, hats, scafs, glovesHARVEY NICHOLS:LONDON, DUBAI, HONG KONG, TURKEY, AND SAUDI ARABIABERGDORF Pronounced:GOOM
- USED IN HAUTE COUTURE AND READY TO WEAR COLLECTIONSPrecise quality grading allows us to find the most suitable skins for specific use. Regulated by National and International Standards. Monitored by Council of EuropeBrand is desirable in fashion industrySold at Worlds foremost fur auction house in Finland. Most versatile range of fur skins in worldFree market at auction so prices always are upto date in the market5 auctions a season we are always up todate with current trendsUnique because can track purchases, log skin prices, financing and skin deliverys from different breeders
- Because we are a luxury brand we cater to those who can afford it. We have such a large age range because we have everything from coats to scarfs and gloves. There is always a gray area when a younger audience is attracted to our brand due to the edgyness and fashion forward aspect of it. Many of our pepole are well educated and are motivated. Because it is a fur company we thrive in exotic areas. Aspen trips, Russians, and even NY on occasion.
- No particular luxury fur designers that specialize in only fur for the mass. Typical designers focus on fur and other looksSimonetttaRavizza- sophisticated but trendy, refined by pratical, feminineFree Standing StoresAlready has large clientelleFendi-Gucci: Well Known, very established, Do not concentrate on furs typically unless fallUS OVER COMPETITION: WE ARE NEW AND FRESH TO THE INDUSTRY. ALWAYS INNOVATIVE. WE DO NOT HAVE FREESTANDING STORES, WE THRIVE THROUGH LUXURY RETAILERS WHICH ALLOWS A LARGE MARGIN OF OUR CLIENETLE TO ALWAYS BE ALBE TO FIND AND GET US. ALTHOUGH RAVIZZA MARKETS TO RUSSIA AS WE DO, WE TRY TO STAY AHEAD OF TRENDS AND ALWAYS COME OUT WITH NEW FURS FOR EVERY SEASON. THESE DESIGNERS AND DESIGN HOUSES DO NOT JUST FOCUS ONLY ON FUR BUT ON OTHER READY TO WEAR CLOTHING ITEMS WHERE WE SPECIFICALLY FOCUS ONLY ON FURS YEAR AROUND GIVING US A COMPETITIVE ADVANTAGE DURING EVERY SEASON.
- London, EnglandFilm Noir Inspired
- Centerplace for majority of our target market. Easy for Russian Women to travel to. Convenient.Old WarehouseJuxtoposition old with new. Soft with hard contrast
- Spotlight lighting. At beginning of the show, a car will be to the left of the runway and the first model will crank the car and turn on the lights. The show then begins. She leaves the car and steps onto the runway. It will be pitch black with slight smoke then the lights from the car will illuminate the first model as she walks out. Slowly more spotlights as shown in the top left corner will start to appear. Then the center lights on the runway will light up as more models enter. Lights will begin to warm up as the colors enter the runway. First starts off with black fur coat then progresses down to a vibrant pink fur scarf
- For the temperature in the building we want it to be slightly chilly, but not too cold. We want to do this because it will encourage clients and buyers to purchase our products because they will want fur. It will be more enticing
- Film Noir edgy modern
- Every person at the fashion show will receive a lookbook with furs and looks of the day and complimentary fur mittens/glovesThere will be a reception after the show where press and clinetele can mingle, have cocktails and appetizers, while select models walk around and others are static People will be able to go up and touch every fur item and view it closely