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Social Commerce for Marketers -

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Michael Fasciano
Michael Fasciano

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June 1, 2011 Contact: Michael Fasciano, @Fasciano Social Commerce for Marketers Overview and POV
Agenda ,[object Object],[object Object]
What is social commerce? ,[object Object],[object Object]
Social commerce is a significant driver behind online retail growth ,[object Object],[object Object]
Why pair commerce with social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook commerce is gaining momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdAge, “ Facebook Commerce: A Brief History, ” http://bit.ly/pdXgDv
SOCIAL COMMERCE TRENDS
Conversation among friends impacts purchase decisions ,[object Object],[object Object],eMarketer, “ US Retail Ecommerce Forecast, ” April 2011 Implication : Integrate commerce into conversation with friends of the brand
Transactions are moving closer to the conversation for convenience and engagement (i.e. up-funnel) ,[object Object],Implication : Bring transactions closer to the conversation by initiating on social channels
Gift giving is a strong fit for engagement among community and friends 771,383 Likes Implication : Consider ways in which to make gifts a unique part of the community relationship
Commerce-primed social channels can deploy turn-key promotions that support revenue generation ,[object Object],[object Object],AdAge, “ Facebook Commerce: A Brief History, ” http://bit.ly/pdXgDv eMarketer, “ US Retai l eCommerce Forecast, ” April 2011 Implication : Use social promotions to increase consideration for featured social commerce
Sharing drives more traffic to point-of-purchase ,[object Object],[object Object],eMarketer, “ US Retail Ecommerce Forecast, ” April 2011 eMarketer, “ Social Commerce, ” January 2011 Mashable, “ Beginner ’ s Guide to F-Commerce, ” July 30: http://on.mash.to/oba3tb Implication : Make all transaction opportunities shareable with friends
LONGER TERM GROWTH OPPORTUNITIES
Giving gifts to friends can go viral
The new behavioral targeting: Amex offers deals based on your Facebook Likes
An up-tick in collaborative shopping is already happening ,[object Object],Mashable, “ The Beginner ’ s Guide to Facebook Commerce, ” http://on.mash.to/oba3tb
Social profiles can inform personalized shopping experiences ,[object Object],[object Object],eMarketer, “ Social Commerce, ” January 2011
Hybrid commerce hosts product browsing on Facebook, but drives traffic to established e-commerce channels Review / Discuss Products Make the Purchase On-Site
Models of F-Commerce to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPENDIX
Retail e-commerce sales continue to expand rapidly in the US ,[object Object],[object Object],[object Object],[object Object]

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Social Commerce for Marketers -

  • 1. June 1, 2011 Contact: Michael Fasciano, @Fasciano Social Commerce for Marketers Overview and POV
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  • 10. Gift giving is a strong fit for engagement among community and friends 771,383 Likes Implication : Consider ways in which to make gifts a unique part of the community relationship
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  • 13. LONGER TERM GROWTH OPPORTUNITIES
  • 14. Giving gifts to friends can go viral
  • 15. The new behavioral targeting: Amex offers deals based on your Facebook Likes
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  • 18. Hybrid commerce hosts product browsing on Facebook, but drives traffic to established e-commerce channels Review / Discuss Products Make the Purchase On-Site
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