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Multi-Channel Fundraising Campaigns

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Farra Trompeter, Big Duck
Farra Trompeter, Big Duck

How to develop a strong strategy to raise money and integrate your message across communications channels

TechnologieBusiness
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Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns Farra Trompeter
About you… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],© Daniel Aubry
Strategy ,[object Object],[object Object],[object Object],© Sarah Bloom
What is a story?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ingredients Need image
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 10 Immutable Laws of Storytelling Source: Andy Goodman www.agoodmanonline.org/newsletter/archive_2007.htm
Where do you tell your stories?
Every point of contact is an opportunity to tell the story Every point of contact is an opportunity © Max Williams
It’s all about reaching + moving people
What’s working? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stay in touch facebook.com/bigduck [email_address] bigducknyc.com/blog twitter.com/bigduck twitter.com/farra
Thanks! © Jeremy Crow
And now, some thoughts about technology…

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Multi-Channel Fundraising Campaigns

Hinweis der Redaktion

  1. This is a loom- weaving together a cohesive story. Sam at Foodbank: said in workshop on Tuesday: It’s all about building personal relationships
  2. Keeps my interest, is clear and tells an interesting story - not preachy One that grabs your attention A good story is concise, with a beginning middle and end. It also engages the audience by taking the audience demographic into account.
  3. Highlight audience And call to action
  4. These days, many organizations are also thinking about web.20 channels Ask to ‘raise hands’: orgs using twitter, YouTube, Facebook… if time
  5. Now, let’s talk about channels
  6. The channel isn’t important: it’s the people you’ll reach through the channel. Start by asking where they are.
  7. Talk about milestones concept… timeline leading to end of duchenne?
  8. Year end campaign -- thanksgiving message
  9. Talk about Parent Project concept
  10. Example of parent project page
  11. Talk about how story of economy/current events woven in?
  12. Splash page -- used for less than 2 weeks
  13. Last chance push, tie back to mail piece
  14. Report back
  15. SD
  16. FT