This is a very valuable tool and a conceptual model pertaining 'Strategy' with a Blue Ocean perspective. This is equally important for business executives and MBA students.

1. THE SPECIALIST |FAROOQ OMAR 1
THE BEST WAY TO BEAT THE COMPETITION IS TO MAKE THE COMPETITION IRRELEVANT BY CREATING A
NEW MARKET SPACE AND FOCUS ON VALUE INNOVATION INSTEAD OF INNOVATION DOMINATED BY
TECNOLOGY ONLY. ACHIEVING NOT ONY COST EFFECTIVENSS BUT ALSO DIFFERENTIATION IN APPROACH
THROUGH DESIGNING AND ADOPTING MULTI LAYER STRATEGIC DIMENSIONS OPERATING BEYOND
BOUNDRIES BRINGING RATIONALITY TO YOUR CREATIVITY, BRACES YOUR SELF FOR A DOMINATION IN
THE STRATEGIC BUSINESS ENVIRONMENT.
WAY TO BLUE OCEAN STARTEGY ®
FOR THE 1ST TIME IN PAKISTAN STRATEGIES LIKE
YOU NEVER KNEW IT BEFORE.
Farooq Omar
WAY TO BLUE OCEAN STARTEGY ®
FOR THE 1ST TIME IN PAKISTAN STRATEGIES LIKE
YOU NEVER KNEW IT BEFORE.
Farooq Omar

2. What is this Blue Ocean Strategy?
• Instead of trying to beat the competition, BOS focuses on making it irrelevant by
creating uncontested market spaces.
• BOS is the strategic alignment of Value, Profit and People Propositions to systematically
maximize opportunities while minimizing risks.
• BOS is the result of a decade long study of 150 strategic moves spanning more than 30
industries over 100 years (1880-2000)
• BOS offers a set of methodologies, tools and frameworks that makes it a structured,
learnable system.
• BOS covers both strategy formulation and strategy execution
• The three key conceptual building blocks of BOS are: value innovation, tipping point
leadership and fair process
Our Corporate Training Program
• Our Training Program offers comprehensive training for students to understand and
apply Blue Ocean Strategy principles and then apply them in practical life.
• It prepares them to create Blue Oceans of profitable growth for an organization
• The program is fully customized with relevant case studies and scenario exercises to
ensure most effective learning and application.
• We offer convenient and flexible options to fit organizational needs, scheduling
requirements and budget.
What will the participants Learn?
• How to recognize limitations of their existing approach to growth and profitability?
• How to regenerate new strategic growth?
• How to drive costs down while simultaneously driving value up?
• How to identify non-customers and convert them into customers?
• How to apply the practical tools and frameworks of Blue Ocean Strategy?
• How to formulate and successfully implement Blue Ocean Strategy?
How does the Organization Benefit?
• Moving from Productivity Management to Creativity Management to achieve
sustainable profitable growth in the future
• Building a creative management team that is ready to make competition irrelevant for
your organization
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3. • Eliminating and Reducing redundant costs from your system while creating new value
for your customers and stakeholders
• Reconstructing your industry boundaries to create new demand for your products and
services
Learn how to overcome Key Organization Hurdles:
1. Cognitive – Wedded to status quo
2. Political – Opposition from powerful vested interest
3. Motivational – Unmotivated
4. Resource – Limited resource
How this training Program is structured?
• Strategize Blue’s Corporate Training Program is based on six sessions that are structured
around the six defining principles of Blue Ocean Strategy. These principles train
executives to systematically identify and address six risks inherent to every strategic
planning initiative. These are Planning Risk, Search Risk, Scale Risk, Business Model Risk,
Organizational and Management risks.
• Participants attend three day sessions that can be conducted on consecutive days or
can be paced a week apart.
• The sessions can be conducted In-House at client premises, at a Third-Party Location.
• The sessions involve situational exercises, case-studies and group and individual
activities designed to ensure not only the participants grasp of the materials, but their
ability to practically apply it to their problems.
Creation of Blue Ocean is based on:
 New Market Space
 The Continuing Creation of Blue Oceans
 The Impact and Imperative of Crating Blue Oceans
 From Company and Industry to Strategic Move
 Value Innovation: The Cornerstone of BOS
 The Six Principles of BOS
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4. The Six Principles of BOS
An Overview of the training program:
• Session 1: Understanding Blue Ocean Strategy
• Session 2: Minimizing Planning Risk by Focusing on the Big Picture
• Session 3: Minimizing Search Risk by Reconstructing Market Boundaries
• Session 4: Minimizing Scale Risk by Reaching Beyond Existing Demand
• Session 5: Minimizing Business Risk by Getting the Strategic Sequence Right
• Session6: Minimizing Organizational & Management Risks by Building
Execution into Strategy
Session 1:
Creating an Understanding of Blue Ocean Strategy
The first session focuses on;
• Creativity vs. Productivity. Can Creativity be taught?
• The strategic logic of creating Blue Oceans
• Blue Ocean Strategy vs. Competition based strategies
• Blue Ocean Strategy vs. Innovation
• The systematic process and methodology of formulating and executing Blue Ocean
Strategy.
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5. Case-based approach is used to discuss real examples of companies that made competition
irrelevant by creating Blue Oceans to elicit the main strategic logic of Blue Ocean Strategy.
Session 2:
Minimizing Planning Risk by Focusing on the Big Picture
This session focuses on identifying and minimizing the planning risk by introducing visual big-
picture tools of Blue Ocean Strategy.
Participants learn to;
• Draw the As-Is Strategy Canvas to understand the current strategic landscape
• Use the Pioneers- Migrators- Settlers Map to identify where to start applying Blue
Ocean Strategy
• Understand the 4-Step Visualization Process to formulate Blue Ocean Strategy
• Understand Four Actions Framework and Eliminate-Reduce-Raise-Create Grid to plot
the to-be strategy canvases
Session 3:
Minimizing Search Risk by Reconstructing Market Boundaries
Participants learn to address the Search Risk many companies struggle with. The challenge is to
successfully identify, out of the haystack of possibilities that exist, commercially compelling
blue ocean opportunities.
By applying the Six Paths Framework, they learn to reconstruct conventional boundaries of
competition by systematically looking across;
• alternative Industries
• strategic groups
• buyer groups
• complementary product and service offerings
• functional-emotional orientations
• Time
Session 4:
Minimizing Scale Risk by Reaching Beyond Existing Demand
To aggregate the greatest demand for their new offering , participants learn to attenuate scale
risk by;
• Understanding customers, non-customers and buyers
• Identifying the three tiers of non-customers and their characteristics
• Focusing on commonalities among buyers instead of differences in specific needs
• Achieving DE-segmentation instead of pursuing segmentation
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6. Session 5:
Minimize Business Model Risk—Getting the Sequence Right
In this session, participants learn to build a robust business model to ensure the commercial
viability of their blue ocean ideas. Understanding the right strategic sequence of creating Blue
Oceans they learn to assess blue ocean ideas along the key criteria in that sequence. They
learn to apply;
• The buyer utility Map
• Price Corridor of the Mass
• Profit Model of Blue Ocean Strategy
• Blue Ocean Idea Index
Session 6:
Minimizing Organizational & Management Risks by Building Execution into
Strategy
• This session addresses strategy implementation and execution challenges. A well
formulated strategy if not executed properly is no good. Participants learn ;
• How to identify the four major organizational hurdles i.e. cognitive, resource,
motivational and political hurdles.
• Applying Tipping Point Leadership to systematically address the organizational hurdles
• Applying the three E -Principles of Fair Process to inspire voluntary participation among
the team members
Characteristics of a good strategy:
1. FOCUS – every great strategy has focus, and a company’s strategic profile of value
curve, should clearly show it.
2. DIVERGENCE – when a company’s strategy is formed re actively as it tries to keep up
with the competition, it loses its uniqueness.
3. COMPELLING TAGLINE – a good strategy has a clear – cut and compelling tagline. A
good tag line must not only deliver a clear message but also advertise an offering.
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7. AGENDA :
1. Blue Ocean Strategy (BOS)
 Creating Blue Ocean
 Analytical Tools and Frameworks
2. Formulating Blue Ocean Strategy
 Reconstruct Market Boundaries
 Focus on Big Picture
 Reach Beyond Existing Demand
 Get Strategic Sequence Right
3. Executing Blue Ocean Strategy
 Overcome Key Organization Hurdles
 Build Execution into Strategy
 Conclusion.
Sustainability and Renewal of Blue Ocean Strategy:
Imitation Barriers to BOS
 Value Innovation does not make sense to a company’s conventional logic.
 Blue Ocean Strategy may conflict with companies’ brand image.
 Natural monopoly: The market often cannot support a second player.
 Patents or legal permits block imitation.
 High volume leads to rapid cost advantage for the value innovator, discouraging
followers from entering the market.
 Network Externalities discourage imitation.
 Imitation often requires significant political, operational, and cultural changes.
 Companies that value-innovate earn brand buzz and a loyal customer following that
tends to shun imitators.
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8. About the Trainers
1. FAROOQ OMAR.
Professional Experience:
Possess a diversified professional and managerial
experience in local and international business project
concentric management environment. Worked as a
consultant, project designer & as a business Advisor in multidimensional
environments, specifically in top level operations & functions of the organizations
with over 25 years experience.
Notable organizations include:
 Singer Corporation. Aero space division U.S.A.
 Gordon Corporation. Houston, Texas U.S.A.
 World Bank, IDA. Head office Washington DC. U.S.A.
 UNDP. TIPS Program. Rome, Italy.
 Sinclair computing system. U.K.
 Nestle - Milk Pak.
 One of the founder members & chief consultant of The Bank of Punjab.
 Chief system designer of Shaikh Zayed Hospital Lahore.
 Consultant to various private industrial organizations.
 Special consultant to various financial institutions.
 Defense and related organizations.
 Representative of Barrett inc., U.S.A.
 Others.
Professional Recognition:
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9. Selected as one of its top professionals for making a significant to contribution
in a specific area of business environment by International WHO’S WHO of
Professionals U.S.A. 1998 – for designing innovative methodology to minimize
risk in the International money & commodity markets with proper sequential
management of various financial tools.
- Attended Specialized training programs & workshops form the faculty of:
 Business School of Wharton (Dr. Ed Felton)
 Harvard Business School (Dr. Lou Wells)
 McGill University (Dr. Austin)
 Business Analysis & plan design workshop – IMEDE Switzerland.
Training work & Seminars:
Prepared & delivered for
- Management Association of Pakistan (MAP).
- National Institute of Public Administration (NIPA).
- Pakistan Institute of Management (PIM).
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10. Venue: Royal Palm
Contact: UMT - CMD for Registration.
Fee per Participant: Rs. 38,500
Date & Time Line: Mentioned on the EDP Schedule and Introduction Hand
Book. For Any Assistance. Kindly Call the given Telephone numbers.
THE SPECIALIST |FAROOQ OMAR 10