Presentation given to Sun's APAC conference in Sydney, 26 May 08

1. Scaling Atlassian
Scott Farquhar
scott@atlassian.com
1

2. Atlassian
• Enterprise software company
• Organically grown - no VC
• Australia’s
Fastest
Growing
(2002-2007)
2

3. Atlassian
3

4. Atlassian
4

5. Sexier than Microsoft
5

6. Development Tools
6

7. Enterprise Software Atlassian Model
7

8. Model Evolution
• No $ for sales team? Must sell itself
• Sell itself? Must be low price
• Low $? Must sell 000s of copies
• 000s of copies? Must sell globally
• Customer must buy, we can’t sell
8

9. Brief History Lesson
9

10. 2001 - Big Ideas
• Scott & Mike - both 21
• Idea: enterprise software without the BS
• $10k ‘startup capital’
• Tried multiple ideas
10

11. 50,000
customers
11

12. The Mission
“Our mission is to build a different kind of software company.
A company that listens to client needs, values innovation in development
and solves customer problems with brilliant simplicity.
Our commitment to legendary service provides consistent, high quality
support for all our customers.”
12

13. The Mission
“To be the best in the world, sir!” - Maverick, Top Gun
13

14. 2002 - JIRA
Needed it. Couldn’t find it. Built it.
14

15. 2004 - Confluence
Needed it. Couldn’t find it. Built it.
15

16. Edit a
Web
Page
16

17. Web site that allows collaborative
editing of its content and structure
by its users.
17

18. 18

19. 19

20. 2007 - Bamboo & Crowd
Needed them. Couldn’t find them. Built them.
20

21. 2007 - Crucible, Fisheye &
Clover
Needed them. Couldn’t find them. Bought them.
21

22. 2008 JIRA Studio
22

23. How is it working?
23

24. 165
165
132
98
99
66
50
33
20
4 7
2
0
June 02 June 03 June 04 Jun 05 Jun 06 Jun 07 April 08
Staff
24

25. 12,000 11,378
8,000 7,468
4,340
4,000
2,219
1,039
319
18
0
Jun 02 June 03 June 04 Jun 05 Jun 06 Jun 07 April 08
Customers
25

26. Who Are They?
11,000+ customers in 100+ countries
across Fortune 1000, public enterprise and technology sectors
Technology & Finance & Banking Science & Telecom & Corporate &
Biotech Engineering Networking Government
Cisco Citigroup NASA Vodafone US Supreme
Oracle JP Morgan Boeing Nokia Court
Novell Deutsche Bank CERN AT&T GE
Siemens BNP Paribas Raytheon Bell Canada BP
Fujitsu CIBC Northrop Verizon Sony
Borland Merrill Lynch Grumman KPN 3M
HSBC European Space Newbury BMW
Pfizer
World Bank Agency Networks BMG
Imclone Stanford Linear Booz Allen
Roche Accelerator Hamilton
Accenture
Australia: Telstra, Macquarie Bank, The Reserve Bank, Cochlear, Caterpillar…
26

27. 40
32
24
USD
Mil 16
8
0
Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08
Sales
27

28. What is an Open Company?
28

29. Staff
29

30. Blogs
30

31. Stand Up Meetings
31

32. Fedex Day
& 20% time
32

33. Events
33

34. Attracting staff
Attracting Staff
34

35. Geotargetting
35

36. 36

37. 37

38. Atlassian’s Values
'$(')&%
E?+1:+-57+B56-*?/=5.:7-*+/*6+-657:-1B:+?
!quot;#$%&
)*+,-./0*1,23-,/-4566789:;
<596=->9:8-8+1?:-1,=-4161,.+;
@/,A:-B5.C-:8+-.57:/0+?;
'612-17-1-:+10;
<+-:8+-.81,D+-2/5-7++C;
38

39. Foundation
39

40. less than 5% turnover
over 6 years
40

41. For Customers
41

42. Public Bug
Tracking
42

43. Source
code
43

44. Codegeist
44

45. Open
Source
45

46. Atlassian TV
46

47. Products
www.atlassian.com/products
Careers
www.atlassian.com/about
Scott Farquhar
scott@atlassian.com
47

48. Questions? Scott Farquhar
scott@atlassian.com
48