SlideShare ist ein Scribd-Unternehmen logo
1 von 73
BE NICE OR LEAVE:
A guide to being social
Twitter
backchannel:
#springfaris
14 HOURS OF VIDEO UPLOADED EVERY MINUTE




              6.6 MILLION PHOTOS UPLOADED EVERY DAY




11.2 MILLION ENTRIES ON THE SITE




                            15 MILLION REVIEWS
s but on
                  be not on emerging technologie
“Our focus should                                          of
                        tices.” – Henry Jenkins, Professor
emerging cultural prac                                     When Old
                                                e Culture:
                  , MIT and author of Convergenc
Comparative Media
and New Media Collide!
When did we start
trusting strangers?
Universal McCann - US
January 2009
TRADE CONTROL FOR INFLUENCE
You EXPECT your VOICE to be HEARD
Communities
      already
       exist
Instead, think about how you can
 help that community do what it
           wants to do.
    Mark Zuckerberg, CEO Facebook
34
34
faris@mccann.com
  farisyakob.com
       @faris

Weitere ähnliche Inhalte

Ähnlich wie Be Nice Or Leave

Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankrazguest7e5b6a
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8jshaw20
 
Storylistening Through Social Media
Storylistening Through Social MediaStorylistening Through Social Media
Storylistening Through Social MediaMichael Perry
 
Social media for churches episcopal communicators conference
Social media for churches   episcopal communicators conferenceSocial media for churches   episcopal communicators conference
Social media for churches episcopal communicators conferenceJustin Wise
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Worldwide
 
Social Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A PrimerSocial Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A PrimerJustin Wise
 
How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRpssst... Petra Sammer
 
Askin Jonathan
Askin JonathanAskin Jonathan
Askin JonathanCarl Ford
 
SXMW 2016 – Design for the Mind
SXMW 2016 – Design for the MindSXMW 2016 – Design for the Mind
SXMW 2016 – Design for the MindJordan Harper
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of NetworksDavid Armano
 
Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01eurosud pro
 
Micro Sociology Of Networks
Micro Sociology Of NetworksMicro Sociology Of Networks
Micro Sociology Of NetworksCritical Mass
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?The Espresso Group
 
What Is Social Media In 2010
What Is Social Media In 2010What Is Social Media In 2010
What Is Social Media In 2010JJCdeB
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?Martafy!
 
Lecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSMLecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSMArizona State University
 

Ähnlich wie Be Nice Or Leave (20)

Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankraz
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8
 
Storylistening Through Social Media
Storylistening Through Social MediaStorylistening Through Social Media
Storylistening Through Social Media
 
Social media for churches episcopal communicators conference
Social media for churches   episcopal communicators conferenceSocial media for churches   episcopal communicators conference
Social media for churches episcopal communicators conference
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story Worldwide
 
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
 
Social Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A PrimerSocial Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A Primer
 
How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PR
 
Askin Jonathan
Askin JonathanAskin Jonathan
Askin Jonathan
 
SXMW 2016 – Design for the Mind
SXMW 2016 – Design for the MindSXMW 2016 – Design for the Mind
SXMW 2016 – Design for the Mind
 
Tablets and journalism
Tablets and journalismTablets and journalism
Tablets and journalism
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
 
Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01
 
Micro Sociology Of Networks
Micro Sociology Of NetworksMicro Sociology Of Networks
Micro Sociology Of Networks
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
What Is Social Media In 2010
What Is Social Media In 2010What Is Social Media In 2010
What Is Social Media In 2010
 
Wtf Is SM Now
Wtf Is SM NowWtf Is SM Now
Wtf Is SM Now
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Lecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSMLecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSM
 

Mehr von Faris Yakob

APG Brazil Harassment Survey
APG Brazil Harassment SurveyAPG Brazil Harassment Survey
APG Brazil Harassment SurveyFaris Yakob
 
Let's get scenius faris
Let's get scenius faris Let's get scenius faris
Let's get scenius faris Faris Yakob
 
Luxury Evolved: Craft to Symbol
Luxury Evolved: Craft to SymbolLuxury Evolved: Craft to Symbol
Luxury Evolved: Craft to SymbolFaris Yakob
 
Google Think Travel Keynote - Faris
Google Think Travel Keynote - FarisGoogle Think Travel Keynote - Faris
Google Think Travel Keynote - FarisFaris Yakob
 
Te dx technologies of identity
Te dx   technologies of identityTe dx   technologies of identity
Te dx technologies of identityFaris Yakob
 
Future of tv tigs
Future of tv tigsFuture of tv tigs
Future of tv tigsFaris Yakob
 
Be Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL EditionBe Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL EditionFaris Yakob
 
Recombinant Culture
Recombinant CultureRecombinant Culture
Recombinant CultureFaris Yakob
 
Converged Communications New Ideas Of Influence Alternate Ending
Converged Communications   New Ideas Of Influence   Alternate EndingConverged Communications   New Ideas Of Influence   Alternate Ending
Converged Communications New Ideas Of Influence Alternate EndingFaris Yakob
 

Mehr von Faris Yakob (9)

APG Brazil Harassment Survey
APG Brazil Harassment SurveyAPG Brazil Harassment Survey
APG Brazil Harassment Survey
 
Let's get scenius faris
Let's get scenius faris Let's get scenius faris
Let's get scenius faris
 
Luxury Evolved: Craft to Symbol
Luxury Evolved: Craft to SymbolLuxury Evolved: Craft to Symbol
Luxury Evolved: Craft to Symbol
 
Google Think Travel Keynote - Faris
Google Think Travel Keynote - FarisGoogle Think Travel Keynote - Faris
Google Think Travel Keynote - Faris
 
Te dx technologies of identity
Te dx   technologies of identityTe dx   technologies of identity
Te dx technologies of identity
 
Future of tv tigs
Future of tv tigsFuture of tv tigs
Future of tv tigs
 
Be Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL EditionBe Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL Edition
 
Recombinant Culture
Recombinant CultureRecombinant Culture
Recombinant Culture
 
Converged Communications New Ideas Of Influence Alternate Ending
Converged Communications   New Ideas Of Influence   Alternate EndingConverged Communications   New Ideas Of Influence   Alternate Ending
Converged Communications New Ideas Of Influence Alternate Ending
 

Kürzlich hochgeladen

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 

Kürzlich hochgeladen (20)

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 

Be Nice Or Leave

  • 1. BE NICE OR LEAVE: A guide to being social
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6 MILLION PHOTOS UPLOADED EVERY DAY 11.2 MILLION ENTRIES ON THE SITE 15 MILLION REVIEWS
  • 11. s but on be not on emerging technologie “Our focus should of tices.” – Henry Jenkins, Professor emerging cultural prac When Old e Culture: , MIT and author of Convergenc Comparative Media and New Media Collide!
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. When did we start trusting strangers? Universal McCann - US January 2009
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. TRADE CONTROL FOR INFLUENCE
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. You EXPECT your VOICE to be HEARD
  • 37.
  • 38.
  • 39.
  • 40. Communities already exist Instead, think about how you can help that community do what it wants to do. Mark Zuckerberg, CEO Facebook
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. 34
  • 55. 34
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.

Hinweis der Redaktion

  1. elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.