2. A little bit about our agency
• Established in 2011
• Team of 9 based in Lahore, Islamabad & Karachi [Pakistan]
• Clients in fashion, food & beverage, & publishing
• Superb media contacts
• Skilled team, passionate about work
• 90% of our business comes from referral
3. Our unique expertise (why we think we’re rather special)
Industry knowledge
Consumer PR experience
5. Some of the things we do for them
• Media Relations [pitching story angles to media]
• Social Media and Online PR [Activations, Engaging Bloggers etc.]
• Media Placements
• Media Planning
• Media Buying
• PR Planning & Execution
• Editorial Services
• Event PR
• Printing Services
• Artist PR Management
6. Advantages of PR:
• Builds Credibility
• Low Cost (although not totally free)
• Often results in word-of-mouth
• Creates effective & constant hype
around the brand
7. A few of the main places where we get coverage for our clients
National Consumer Online
www.aanchal.com.pk/
www.mag4you.com/
she9.blogspot.com
8. A few of the main places where we get coverage for our clients
TV
9. A few of the main places where we get coverage for our clients
RADIO
22. Placing media promotions [tv]
Areeb of Red Bull
StreetStyle 2009
Freestyle football
national champ,
Areeb Iqbal, who
won the Red Bull
StreetStyle national
finals in 2009,
received wide placed
media coverage on
TV, in print, on radio
and online, all
through 2010 also.
24. Evaluation techniques:
Measured increase in public awareness:
-conduct surveys
- monitor amount of traffic coming onto website, amount of likes on
FB etc.
Improved reputation within local press :
-review media mentions in print, TV and online – calculate media
contacts achieved against activities
-look at content, value, circulation/reach of message etc.
25. Evaluation techniques cont:
Online tracking:
-monitor number of hits on website
-followers on social media pages
-review blogs – content and frequency
Audience attitudes:
-revisit our online pole and discussions to determine how opinions/
perceptions have changed
26. Creating networking opportunities for clients
We constantly seek partnership opportunities for our clients with associations and
brands
We’re very well connected!
27. Don’t take our word for it – client testimonials
Nubla Iftikhar, DELL
“ The PMI team is extremely passionate and
Mushfiq Murshed, Roasters capable “
“ Fariha’s great contacts and media relations
contributed greatly to our media success. No
task was too much for her and her team
members. The media management was
second to none – quite outstanding.
We can’t thank you enough for the media
coverage – beyond amazing!”
Iftikhar Murshed,
Criterion
“Having worked with
PMI for over 2 years, I
have always found them
to be on top of their
game, making them the
ideal business partner in
media communications.”
Notes: Slides 1-3 take no longer than 1 minute Be prepared to get 86’ed and take it with a smile Establish immediate credibility and rapport Get through the first three slides really quick and move on…