Fanuel Dewever on Crowdfunding Success

Fanuel Dewever - CEO Crowd Angels - April 12th, 2016

12/04/2016@CROWDANGELS #CSWGLOBAL16

 “… in the persuit of
relevance, brands chase
after trends. But this is a
commodity approach to
branding. Hundreds of
companies are doing the
same. It’s no wonder
cosumers don’t pay
attention”
 “By follow new ideologies
folllowing out of crowd
cultures, brands can assert
a point of view that stands
out”

TO BE SUCCESFULL IN CROWDFUNDING
YOU HAVE TO DO A MILLION THINGS.
THEY’RE NOT HARD, …
YOU JUST NEEDED TO DO THEM

 To get what you want, you
need to hustle.
 You need to apply street
smarts
 You need to sell the dream
 … and deliver on your
promisses

http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-
case-study/

 Data-driven refers to:
 acquiring,
 analyzing
 applying information
 About
 Potential backers
 Their desires
 Needs,
 Context,
 Behavior and
 Motivations.

 Research and data collection,
 Analysis of the data,
 Planning the campaign,
 Launching the campaign,
 Running the campaign.
 … Sharing the results

 Online platforms and
communities generate large
volumes of unstructured data.
 Data from mobile and other
devices helps organizations
better understand consumers.
 Intelligent systems transmit
semistructured data that help
drive operational
improvements

 Small data is data that is small
enough size for human
comprehension.
 The term "big data" is about
machines and "small data" is
about people
 Small data connects people with
timely, meaningful insights),
organized and packaged – often
visually – to be accessible,
understandable, and actionable
for everyday tasks."

 Growth hackers are individuals
who have both programming
skills and in-depth marketing
knowledge.
 Their role focuses on how to
attract and retain more
customers.
 Their marketing arsenal
includes A/B testing, landing
pages, spreadsheets, SQL
databases, data science and web
scrapers.

http://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/
“To run an efficient team, you need: a Hipster, a Hacker, and a Hustler.”

 Benchmark previous
campaigns
 Scrape backer data
 Auto search for contact
detail
 Personalised is not the
same as personal!
 Size does matter! Of your
social etwork that is.

WARNING:
SOMETIMES YOU WIN, …
SOMETIMES YOU LEARN

 To drive momentum during
the campaign, they set their
goal to $40,000 when they
were actually aiming for
between $80,000 and
$100,000.
 The campaign launched with
a lower goal as they felt it
vital to post milestones
throughout the campaign,
such as when they hit 25%
funded.
 This strategy provided the
type of feedback that
potential backers required to
spur interest in funding the
game.
 Following the 6 fase data
driven approach the were
able to reach more than 50%
form their backers outside of
the crowdfuncing network.
 Key messages from Ken Seto:
 Deliver on your promises,
 give your backers your utmost
respect and
 do not give crowdfunding a
bad name.

 Your compelling story
 Team
 Value proposition
 Traction
 Sponsorship
 Vision
 Needs: pa

 Co- Create
 Co- Operate
 Co- Work
 Co- Live
 Co-Design
 …
 Co- Fund

 New subcultures will
emerge
 They will organise their own
ecosystems
 And support them with
bottem-up crowd platforms
 Examples:
 Disruptive art
 Blockchain enabled
philantropy
 Peer learning
 …

 Where are your unexploited opportunities?
 Number of people that support
 Number of projects
 Diversity of projects
 Average spend per project
 Average spend per backer
 Number of projects per Angel
 Cart abandonment rate
 …

 Possess Data-Driven thinking
 Rapid Learners of Dynamically Changing
 Marketing Channels and Growth Platforms
 Understand Growth Process
 Are Highly Street-Savvy
 Have a Hustle Mindset
 Possess a Cross-Disciplinary Skillset
 Connect Marketing to Product Development
 Possess Technical Acumen
 Hiring connections

 Fanuel Dewever
 @fdewever
 @crowdangels
 Fanuel.dewever@crowdangels.co
 +32476227072

Fanuel Dewever on Crowdfunding Success

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