An overview of the Missouri Partnership as presented to business and civic leadership from Columbia, Missouri (home of the University of Missouri\'s main campus)

1. An Introduction to the Missouri Partnership Columbia Chamber of Commerce 2010 Leadership Retreat Presented by: Christopher Chung The Missouri Partnership April 29, 2010

2. Presentation Topics Introduction to the Missouri Partnership How we market our “product” and work our deals Long-term challenges for Missouri How does Columbia stack up? Questions and answers

3. About theMissouri PartnershipAn Overview of the State’sInvestment Promotion and Business Recruitment Group

4. Introduction to theMissouri Partnership Mission To promote Missouri as a destination for new business investment To recruit new employers and jobs to Missouri Structure Public-private non-profit corporation Governance 12-member Board of Directors from statewide Size 10 employees – Sales, Marketing, and Admin

5. Introduction to theMissouri Partnership What are its key objectives? Why was it created? Who else uses this approach?

6. Introduction to theMissouri Partnership What are our key objectives? Deliver the “message” about Missouri’s positive business attributes Raise awareness and visibility of Missouri and its advantages as a place to do business Generate investment leads (i.e. “Get Missouri on the list”) Work with partners to close investment deals

7. Introduction to theMissouri Partnership Why was it created? Effectiveness of public-private partnership model Engagement of private-sector resources Needed consistency in marketing efforts Needed continuity in sales relationships

8. Introduction to theMissouri Partnership Who else uses this approach? Florida – Enterprise Florida Alabama – Econ. Dev. Partnership of Alabama Utah – Econ. Dev. Corporation of Utah Ohio – Ohio Business Development Coalition

9. Marketing Missouri forNew Business InvestmentAn Overview of How We Market Missouri Around the World

10. Defining Economic Development Three principal components of economic development and job creation Retention and expansion of existing industry Entrepreneurial development, technology commercialization, and small business growth New business recruitment The Missouri Partnership was formed to address the area of new business recruitment

12. How Does Missouri Win the “Right to Compete”? Our Marketing Strategy “Air Campaign” Build a positive image of Missouri for business Shape perception of Missouri business climate “Ground Campaign” Develop and manage relationships with decision-makers and decision-influencers Initiate face-to-face conversation about plans Ultimate goal is to generate qualified investment leads

13. How Does Missouri Win the “Right to Compete”? “Air Campaign” Tactics Advertising Earned media Digital (web, social media, e-news releases, search-engine optimization) Thought-leadership activities

14. How Does Missouri Win the “Right to Compete”? Elements of “Air Campaign” Messaging Features new Missouri brand Focused on relevant industry assets Relies on success stories and corporate testimonials Highlights improvements to business climate and positive acknowledgments/rankings for Missouri

15. Cooperative advertisement with ABC Labs (Columbia)

16. Cooperative advertisement with ProEnergy (Sedalia)

17. Cooperative advertisement with AirEvac (West Plains)

18. Cooperative advertisement with Springfield Remanufacturing (Springfield)

19. Cooperative advertisement with BoehringerIngelheimVetmedica (St. Joseph)

20. Cooperative advertisement with Handmark (Kansas City)

21. Cooperative advertisement with Triumph Pharmaceuticals (St. Louis)

22. Advertisement in North American Wind magazine

23. Advertisement in 25 of the largest metro business journals in the U.S.

24. US Airways in-flight magazine advertisement

25. Advertisement in Next Generation Pharma

26. Advertisement in Business Xpansion Journal

27. Advertorial supplement for North American Clean Energy

28. Advertorial insert for Business Facilities and Pharmaceutical Commerce

29. Advertorial supplement for Inbound Logistics

30. Advertorial insert for Site Selection

31. Earned media in Wall Street Journal re: state incentive programs

32. Earned media in NYTimes.com re: algae-to-biofuels development in Missouri

33. Missouri “e-news release” on Missouri 2009 tax climate rankings

34. Missouri trade show exhibition booth

35. Missouri trade show exhibition booth at Paris Air Show (2009)

36. Missouri trade show exhibition booth at China Overseas Investment Fair (2009)

37. Marketing brochure for wind energy investment in Missouri

38. Marketing brochure for solar energy investment in Missouri

39. Marketing brochure for agribusiness investment in Missouri

40. Missouri incentives collateral piece

41. How Does Missouri Win the “Right to Compete”? “Ground Campaign” Tactics Conference sponsorships Tradeshow exhibition presences Decision-maker outreach (e.g. site selection consultants)

42. How Does Missouri Win the “Right to Compete”? Conference Sponsorship Efforts (2010) Industrial Asset Management Council German-American Chamber of Commerce Wind Energy Business Conference SPEED News Aerospace Conference Midwest-US Japan Association Soy and Natural Foods Conference

43. How Does Missouri Win the “Right to Compete”? Tradeshow Exhibition Efforts (2010) CoreNet Global Biotechnology Industry Organization (BIO) Solar Power International WINDPOWER Expo AFCOM Data Center World

44. How Does Missouri Win the “Right to Compete”? Decision-Maker Outreach Efforts (2010) Consultant outreach events Chicago Greenville, SC New York / New Jersey Los Angeles Cleveland International trade commissioners and consular offices

45. How Does Missouri Win the “Right to Compete”? Our Marketing Partners Missouri Department of Economic Development Hawthorn Foundation Local and regional economic development groups Private industry in Missouri (e.g. utility companies, construction firms)

46. How Does Missouri Win the Competition for Investment? Our Process for Working Recruitment Deals How we work on business recruitment deals: “State-sourced” recruitment opportunities Generate leads through marketing and sales relationships Identify locations in Missouri meeting the client’s needs Incentive proposals from state and local communities Ombudsman role for clients

47. How Does Missouri Win the Competition for Investment? Our Process for Working Recruitment Deals How we work our business recruitment deals: “Locally-sourced” recruitment opportunities Represent Missouri at the table with clients Facilitate incentive proposals from state Utilize existing client relationships

48. Long-Term Challenges Product Awareness Raising the visibility of Missouri and its economic development potential Shaping a positive perception of Missouri as a place to do business Product Development Targeting growth industries that complement Missouri’s advantages Business climate improvements

49. How Does Columbia Stack Up? Product Awareness/Perception Product Development

50. Things I Love About Columbia Booche’s, Shakespeare’s, Flat Branch Brewery, Murry’s, Lakota Coffeehouse, Village Wine & Cheese (R.I.P.) KBIA-FM True/False Film Festival The District Stephens Lake Park The friendliness of the people

51. Questions?

52. Thank You! Christopher Chung President and CEO The Missouri Partnership +1.314.725.0949 (O) +1.573.808.0089 (M) Chris@MissouriPartnership.com