Different NHS
campaigns

Better Health (Latest)

Information
In January 2021, the Better Health campaign returns with positive and
motivating messages to help us all take action to improve our health.
To help people feel better, the campaign will demonstrate simple steps
they can take. Life in 2020 has been fundamentally different for almost
everyone. Many of our audience members refocused their attention on
family, friends, and health as a result of this event. Eighty percent of
adults plan to make at least one change to their health and wellbeing
in 2021, according to recent research.

Covid Vaccine

Information
A new campaign launched on Friday 5
November across digital channels,
radio stations and newspaper,
demonstrating the importance of
simple ventilation techniques to
reduce the risks of catching Covid-19
that winter. An explained film to be
used on NHS and government digit

Change4Life

Information
Chaneg4Life was launched in January 2009. Change4Life is England's first -ever national
social marketing campaign to reduce obesity. In designing it, the Department of Health
and its agencies drew on academic and commercial sector expertise, behaviour change
theory and evidence from other successful behaviour change campaigns, and
commissioned a substantial and ongoing programme of research among the target
audiences.
The Change4Life led to the creation of a three -year marketing strategy to encourage and
support people through stages of the behaviour change journey. They were focused on
prevention and aimed to help change people's behaviour to weight gain rather than
focusing on the already obese. They focused on families with children under the age of 11
but moved to at-risk groups in the second and third years.
In the first year, Change4Life exceeded its
targets. These were:
•The campaign reached 99 per cent of targeted
families.
•413,466 families joined Change4Life in the
first 12 months.
•Over 44,833 families were believed to still be
involved with Change4Life after six months.
•Over 1.9 million responses (postal, online,
face-to-face, telephone) were received in year
one.

Monkeypox

Information
Monk eypox is a rare inf ectious disease, but there are a
num ber of cases in the UK. T his num ber is rising.
Monk eypox is a viral inf ection usually associated with travel
to W est Af rica. It is usually a m ild self -lim it ing illness,
spread by ver y close contact with som eone with m onk eypox
and m ost people recover with in a f ew week s.
T he virus can spread if there is close contact between people
and the risk to the UK populatio n is low. Anyone can catch
and pass on Monk eypox .
Som e of the sym ptom s of Monk eypox are:
- Unusual rashes or lesions (on f ace or genital area)
- Fever
- Muscle aches
- Chills and exhaustion
- Swollen lym ph nodes

Quit Smoking

Information
Stoptober is a great opportunity to encourage smokers to make a quit attempt and
help them sustain it throughout October and beyond.
This year’s campaign will reach smokers through a range of media including radio,
video on demand and out-of-house display: with an emphasis on targeting smokers
aged 25 to 50 from lower socio-economic groups who work in routine and manual
jobs. The messaging of the campaign will be “You’ve got what it takes to quit this
Stoptober”, encouraging smokers to quit not only by promoting the benefits of
quitting, but also to give them confidence that they can quit successfully.

References
P u b l i c H e a l t h E n g l a n d . ( U n k n o w n ) . M o n k e y p o x - O v e r v i e w . [ O n l i n e ] . P u b l i c H e a l t h E n g l a n d . L a s t U p d a t e d : U n k n o w n .
A v a i l a b l e a t : h t t p s : / / c a m p a i g n r e s o u r c e s . p h e . g o v . u k / r e s o u r c e s / c a m p a i g n s / 1 4 5 - m o n k e y p o x - / o v e r v i e w [ A c c e s s e d 1 0 O c t o b e r
2 0 2 2 ] .
N S M C . ( U n k n o w n ) . C h a n g e 4 L i f e . [ O n l i n e ] . N S M C . L a s t U p d a t e d : U n k n o w n . A v a i l a b l e a t :
h t t p s : / / w w w . t h e n s m c . c o m / r e s o u r c e s / s h o w c a s e / c h a n g e 4 l i f e [ A c c e s s e d 5 O c t o b e r 2 0 2 2 ] .
D e p a r t m e n t o f H e a l t h a n d S o c i a l C a r e . ( 2 0 2 1 ) . N e w c a m p a i g n t o ' S t o p C O V I D - 1 9 h a n g i n g a r o u n d ' . [ O n l i n e ] . g o v . u k . L a s t
U p d a t e d : 5 N o v e m b e r 2 0 2 1 . A v a i l a b l e a t : h t t p s : / / w w w . g o v . u k / g o v e r n m e n t / n e w s / n e w - c a m p a i g n - t o - s t o p - c o v i d - 1 9 - h a n g i n g -
a r o u n d [ A c c e s s e d 1 0 O c t o b e r 2 0 2 2 ] .
P u b l i c H e a l t h E n g l a n d . ( U n k n o w n ) . S t o p t o b e r 2 0 2 2 . [ O n l i n e ] . N H S . L a s t U p d a t e d : U n k n o w n . A v a i l a b l e a t :
h t t p s : / / c a m p a i g n r e s o u r c e s . p h e . g o v . u k / r e s o u r c e s / c a m p a i g n s / 1 5 2 - s t o p t o b e r - 2 0 2 2 / o v e r v i e w [ A c c e s s e d 1 0 O c t o b e r 2 0 2 2 ] .
P u b l i c H e a l t h E n g l a n d . ( U n k n o w n ) . B e t t e r H e a l t h A d u l t O b e s i t y . [ O n l i n e ] . P u b l i c H e a l t h E n g l a n d . L a s t U p d a t e d : U n k n o w n .
A v a i l a b l e a t : h t t p s : / / c a m p a i g n r e s o u r c e s . p h e . g o v . u k / r e s o u r c e s / c a m p a i g n s / 1 0 9 - b e t t e r - h e a l t h - a d u l t - o b e s i t y / o v e r v i e w [ A c c e s s e d
1 0 O c t o b e r 2 0 2 2 ] .