27. 2006 Daytona 500 most watched motorsport race in TSN history
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30. NASCAR fans’ zeal fuels brand loyalty (Knight-Ridder/Tribune Business News)
31. NASCAR fans often defy conventional wisdom on price in exchange for emotional prizes driven by intense loyalty
32. Fans of NASCAR have unparalleled awareness of sport’s sponsorsYou can participate in Kelly Wood’s 2010 NASCAR Canadian Tire Series campaign
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34. 93% of fans said corporate sponsors are “very important” to NASCAR
35. NASCAR fans feel empowered by purchasing sponsors’ products
36. 51% of fans agreed that buying NASCAR sponsors’ products made them feel like they were contributing to the sportYou can participate in Kelly Wood’s 2010 NASCAR Canadian Tire Series campaign
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38. NASCAR fans tend to be long-time followers of the sport with high regard for their drivers.
39. Fans regard NASCAR drivers as real athletes, good role models and credible endorsers
40. 56% of fans agreed that drivers actually use the products they endorseYou can participate in Kelly Wood’s 2010 NASCAR Canadian Tire Series campaign
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42. On average, fans reported having been NASCAR fans for 18.6 years