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Presentasi Tokopedia di Bancakan 2.0 3rd meetup

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Presentasi Tokopedia di Bancakan 2.0 3rd meetup

  1. 1. Little Story From TokopediaBancakan 3rd Meetup<br />
  2. 2. First Things First<br />Be confidence and never give up.<br />Great Idea<br />With Research<br />Put all your life<br />
  3. 3. Investor – Why?<br />WE WANT TO BUILD A BIG BUSINESS<br />NOT ONLY A HOBBY<br />Launched in 1995<br />USD 100k in 1995<br />First provit in 2001<br />Launched in 2004<br />$500k in June 2004<br />$12.7 M & $27.5 M in June 2005<br />Net lost 3.36 M in 2005<br />Positive cash flow Sep 2009<br />Launched in 1998<br />$100k in August 1998<br />$25 M in June 1999<br />
  4. 4. Investor – Why?<br />Investors as business partner and mentor.<br />Accounting, Finance and Tax.<br />Legal Document and business lawyer.<br />
  5. 5. Investor – How To?<br />Finalize your idea with a lot of research to support your idea. Put it all together in a business plan.<br />Consider Internet business as a marathon.<br />Find opportunities to present your idea.<br />
  6. 6. Investor – How To?<br />Find investors who talk the same language.<br />Business network from previous company.<br />Get on the radar, participate in various events such as INAICTA, Echelon.<br />Be Socialize, Pesta Blogger, FOWAB, Bancakan 2.0, Fresh, Pecha Kucha and much more<br />
  7. 7. The Journey Begin<br />3Ts = Team, Tool, Time<br />Economically wise in managing team, tool and time.<br />
  8. 8. The Journey Begin – Team<br />Team is the most important part, because we are creative industry.<br />Build a team is similar with find investor. A lot of great peoples but only some of them fit the start-up mentality.<br />Quality – Integrity – Value<br />
  9. 9. The Journey Begin – Tools<br />Economically Wise.<br />Non branded servers, open source software.<br />Use social media marketing such as facebook, twitter, forum.<br />
  10. 10. The Journey Begin – Time<br /><ul><li>Internet is a long term business
  11. 11. Facebook – 5 years to reach positive cash flow
  12. 12. Amazon – 6 years to reach first provit
  13. 13. Google – 2 years to introduce first ads program</li></ul>Tokopedia still offer free services at least for 2 years<br />
  14. 14. Problems<br />Investors say NO, partners reject your proposal, even employees refuse to join.<br />Chicken and Egg phenomenon.<br />Deal with HUGE TRAFFICS.<br />Educate the Market.<br />
  15. 15. About Tokopedia<br /> Tokopedia is a national-scale Indonesian onlinemarketplace that collects and facilitates both sellers and buyers, in a new interactive way of security and comfort.<br />
  16. 16. Tokopedia - Milestone<br />Developed since January 2009.<br />Launched on 17th August 2009.<br />Indonesia ICT Award 2009finalist for E-Business for SMEs category.<br />Bubu Awards v.06winner for Corporate E-Commerce category.<br />
  17. 17. Tokopedia - Investment<br />Received first investment from Indonusa Dwitama for IDR 2.5 Billion on February 2009.<br />Received second investment from East Ventures on March 2010.<br />Third investment?<br />
  18. 18. Statistic<br />Data collected on March 31st, 2010<br />
  19. 19. Statistic<br />Data collected on March 31st, 2010<br />
  20. 20. Statistic<br />Data collected on March 31st, 2010<br />
  21. 21. Statistic<br />Data collected on March 31st, 2010<br />
  22. 22. Statistic<br />Data collected on March 31st, 2010<br />
  23. 23. Statistic<br />Data collected on March 31st, 2010<br />
  24. 24. Most Sellings – by category<br />5.84%<br />39.19%<br />6.21%<br />9.05%<br />23.98%<br />Data collected on March 31st, 2010<br />
  25. 25. Buyers statistic<br />Collected at the end of March 2010<br />
  26. 26. Members – by gender<br />Data collected on March 31st, 2010<br />
  27. 27. Visitors – by ISP<br />5%<br />8%<br />33%<br />23%<br />Data collected on March 31st, 2010<br />
  28. 28. Internet Overview<br />http://www.internetworldstats.com/stats3.htm<br />
  29. 29. Indonesia E-Commerce Overview<br />Prospect is great but does not make a big jump. WHY?<br />Infrastructure.<br />Security.<br />Awareness, Culture, Habit.<br />Ecosystem : Merchant, E-commerce facilitator, Payment Gateway (Bank), Shipment<br />
  30. 30. What About Indonesia?<br />Top 5 website based on Alexa Rank is LOCAL MARKETPLACE<br />INDONESIA??<br />
  31. 31. What About Indonesia?<br />
  32. 32. Targets For 2010<br />Educate Internet users - focus on C2C.<br />Develop new features such as pre order, mobile, payment, infrastructures, etc.<br />Increase buyers, sellers, products, transactions, items sold, and cash turn over.<br />Monetize preparation.<br />
  33. 33. Good News For Start-up<br />East Ventures is looking for start-up.<br />Summarize your idea with enough research, put it on a business plan.<br />Please send it by email to Mr. Willson Cuaca : willson@east.vc<br />
  34. 34. Thank you<br />http://www.tokopedia.com<br />http://tokopedia.wordpress.com<br />http://facebook.com/tokopedia<br />http://twitter.com/tokopedia<br />leontinus@tokopedia.com<br />http://facebook.com/leonpsm<br />http://twitter.com/leon_psm<br />