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IoT Experience. Dati. informazioni. conoscenza. saggezza.

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Non è la tecnologia che fa la differenza, ma l'esperienza dell'utente. La tecnologia abilita il comportamento, i processi, i dati, la conos

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IoT Experience. Dati. informazioni. conoscenza. saggezza.

  1. 1. IOT Experience Fabio Lalli - CEO IQUII - 19 GIUGNO 2014 Dati. informazioni. conoscenza. saggezza.
  2. 2. Fabio Lalli CEO IQUII! Presidente e Fondatore Indigeni Digitali. Autore di due libri “Geolocalizzazione e Mobile Marketing”e “Wearable”. Appassionato di Digital e Tecnologie. Mentor ed advisor di alcune startup. Sognatore. Hacker. Papà. Prima di tutto chi sono
  3. 3. 1990 “Vivere un concerto era una esperienza fisica, emozionale. Si pogava, ballava e si interagiva con gli altri”
  4. 4. 19902013 “Ora gli utenti condividono l’esperienza virtualmente, con altre persone, non solo presenti all’evento. Ma hanno perso parte dell’interazione ed emozione fisica.”
  5. 5. Avete pensato 
 come potrebbe essere domani?
  6. 6. Lady Gaga Singer-songwriter Born: March 28, 1986 City: New York, United States Full name: Stefani Joanne Angelina Height: 1.55 m Mike Red Singer- Born: March 28, 1976 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m 2014+ Data:22 ottobre 2018
 Orario:21:23 Meteo: Nuvoloso
 I TUOI DATI Battito cardiaco: regolare Batteria iPhone: 57% Batteria glass: 45% ! SOCIAL GRAPH Amici: 14 Presenti: 654 Persone conosciute: 15 persone ! REAL TIME 21.21: Fabrizio ha condiviso un video 21.20: Lady ha fatto amicizia con Mike 21.15: Mike ha condiviso una foto 21.10: Lady si è connessa 21.00: Fabrizio è a 150m da te Fabrizio Brown Singer- Born: March 28, 1974 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m
  7. 7. Ma non solo. Il contesto potrebbe reagire, in modo predittivo e prescrittivo, alle informazioni in real time, alle esperienze, alle relazioni
  8. 8. Cosa sta cambiando? Esperienza
  9. 9. Esperienza “L’esperienza di soggiorno su un albero” (italia, La Piantata)
  10. 10. Esperienza “L’ombrello è nato per proteggere dal sole, poi dalla pioggia e poi si è adattato al vento.”
  11. 11. E’ Esperienza anche questa. “Un bagno pubblico, per uomini.”
  12. 12. Ma cosa è quindi l’esperienza?
  13. 13. che tipo di immagine vi viene in mente pensando ad una metropolitana?
  14. 14. Questa
  15. 15. E perché Non avete pensato a questa?
  16. 16. E Se vi avessi mostrato 
 prima questa?
  17. 17. avreste pensato a questa esperienza?
  18. 18. Forma di conoscenza diretta, personalmente acquisita con l’osservazione, l’uso e la pratica, di una determinata sfera della realtà in un arco temporale in uno o più contesti.L’esperienza nasce quindi dal ricordo ripetuto che da il via ad un processo di unificazione attraverso il quale i ricordi molteplici convergono in un’unica immagine. ESPERIENZA
  19. 19. Perché l’esperienza è centrale?
  20. 20. “Fixed” computing 1995 MOBILITY Internet of things / wearable ? 2000 2011 + cosa sta succedendo social
  21. 21. “ compunting 1995 MOBILITY Internet of things wearable ? 2000 2011 DATI TERA PETA ZETTA EXA …. …
  22. 22. le relazioni dei dati PERSONE social graph OGGETTI OBJECTs graph INTERESSI interests graph
  23. 23. Experience
 graph PERSONE social graph OGGETTI OBJECT graph INTERESSI interest graph EXPERIENCE
  24. 24. Spostare i dati verso la saggezza DATi informazioni Conoscenza SAGGEZZA Importanti Molto importanti Beneficioperl’umanità
  25. 25. analisi analiticaDATi informazioni Conoscenza SAGGEZZA
  26. 26. DATi informazioni Conoscenza SAGGEZZA analisi predittiva
  27. 27. DATi informazioni Conoscenza SAGGEZZA analisi prescrittiva
  28. 28. DATi informazioni Conoscenza SAGGEZZA EXPERIENCE BENEFICIO
  29. 29. COSA possiamo fare?
  30. 30. costruire esperienze integrate Body and Health. smart home. smart city. industries and business. the environment.
  31. 31. TIm o’really | founder and CEO o’really media We’re moving to a world in which every device generates useful data, in which every action creates “information shadows” on the net.
  32. 32. Internet of things
  33. 33. thingsInternet of
  34. 34. EVERYTHING Internet of things
  35. 35. Internet of PERSONE PROCESSI DATI OGGETTI EVERYTHING Questo è Internet of Things QUESTO è EXPERIENCE
  36. 36. la tecnologia è un fattore abilitante. l’esperienza è il fattore vincente
  37. 37. Fabio Lalli CEO IQUII! ! Mobile: +39.335.410196 Email: fabio.lalli@iquii.com Twitter: @fabiolalli Grazie.

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