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Manual de Marketing Digital para 2014

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Você possui uma empresa e quer aumentar as suas vendas através da Internet em 2014? Utilize este manual que lhe indica todos os canais que você precisa acompanhar para que sua empresa seja um sucesso!

Veröffentlicht in: Marketing
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Manual de Marketing Digital para 2014

  1. 1. Aumentando vendas através do Marketing Digital Manual de Marketing Digital para 2014
  2. 2. Fábio Ricotta fabioricotta@agenciamestre.com CEO e Co-Fundador da Agência Mestre
  3. 3. Hoje a Internet é um local competitivo...
  4. 4. São mais de 3 milhões de sites brasileiros no mercado!
  5. 5. Onde todos querem uma fatia do mercado.
  6. 6. E para conquistar parte disto, eles investem em marketing digital...
  7. 7. E quando perguntados por aumento do investimento...
  8. 8. Agora me responda...
  9. 9. Quanto do seu faturamento você está investindo em marketing digital?
  10. 10. Para 2014, você pretende aumentar este valor?
  11. 11. APRENDENDO A MENSURAR
  12. 12. Antes mesmo de fazer, saiba como mensurar o investimento...
  13. 13. Na Internet é simples e grátis, você sabia?
  14. 14. https://www.google.com/analytics
  15. 15. O passo básico é fazer a instalação do Google Analytics...
  16. 16. Basta ter um usuário no Google
  17. 17. Configure as opções para o seu site e para a sua conta e clique no botão azul para obter o tracking code – o código do GA para rastrear o site
  18. 18. Últimas configurações e basta copiar o código fornecido em todas páginas do website.
  19. 19. TUDO ESTÁ CONECTADO
  20. 20. Em seguida, é importante você saber que nada trabalha sozinho na Internet...
  21. 21. Todas as mídias colaboram no processo de converter o usuário...
  22. 22. Eu consigo saber quais canais a pessoa passou antes de converter...
  23. 23. E consigo ver que não é apenas com 1 ou 2 visitas que a pessoa converte...
  24. 24. Então guarde a velha ideia de “Unidos Venceremos”
  25. 25. O GOOGLE
  26. 26. No Brasil De cada 100 buscas, o Google é o mediador de 88
  27. 27. “Mais de 20% das buscas no Google hoje estão relacionadas à locais, são pessoas à procura de médicos, museus ou um parque para levar seus filhos.” Jackie Bavaro Gerente de Produtos do Google
  28. 28. O trabalho nos resultados do Google é simples...
  29. 29. É imprescindível ter um website
  30. 30. Faça um título por página do site
  31. 31. Não utilize sites em flash, pois o Google não consegue entendê-lo...
  32. 32. Você pode utilizar o Google Webmaster Tools para lhe ajudar!
  33. 33. https://www.google.com/webmasters/tools/
  34. 34. Elas te dão avisos sobre como você pode melhorar o seu site...
  35. 35. E ainda, mostram quando você possui algum problema sério.
  36. 36. FACEBOOK
  37. 37. O Facebook já possui mais de 25 milhões de Páginas de MPEs ativas na rede!
  38. 38. O Facebook já possui 1.11 bilhão de pessoas utilizando a rede todo mês!
  39. 39. Um belo exemplo entre vocês...
  40. 40. Uma capa muito integrada com a comunicação da marca
  41. 41. A foto de perfil é fácil de identificar e ainda “brinca” com a capa
  42. 42. Cardápio disponível no Facebook
  43. 43. Você pode utilizar o Flickr Tab para criar a mesma ideia!
  44. 44. Chamada para interessados em franquias
  45. 45. Para criar a sua página é muito fácil...
  46. 46. https://www.facebook.com/pages/create/
  47. 47. GOOGLE+
  48. 48. O Google+ já possui 540 milhões de pessoas registradas na rede!
  49. 49. Você deve preparar o seu território por lá também...
  50. 50. https://support.google.com/plus/answer/1713911?rd=2
  51. 51. O receber a carta do Google, volte na sua página e...
  52. 52. Em alguns dias/semanas a sua página aparecerá nos resultados de busca.
  53. 53. TWITTER
  54. 54. O Twitter possui 200 milhões de usuários ativos na rede!
  55. 55. Um bom exemplo...
  56. 56. Imagem de perfil fácil de identificar
  57. 57. Descrição com informações relevantes, site e Facebook
  58. 58. Imagem de fundo integrada à comunicação da marca
  59. 59. Interação com o público que menciona a marca
  60. 60. Criar um perfil é muito simples...
  61. 61. https://twitter.com/
  62. 62. LINKS PATROCINADOS
  63. 63. Os links patrocinados são muito úteis para aumentar a visibilidade...
  64. 64. Você aqui possui duas formas de seguir...
  65. 65. 1) Se possuir uma parceria com estas “Apps”, cobre-os de criar links patrocinados
  66. 66. 2) Criar a sua conta no Google Adwords e montar os seus anúncios...
  67. 67. http://adwords.google.com.br/
  68. 68. FACEBOOK ADS
  69. 69. Anúncios
  70. 70. Facebook Ads • Existem muitas outras segmentações: – Por dispositivo: mobile ou desktop – Posição: no feed de notícias ou lateral – Por interatividade: com interação de amigo ou não – E muitos outros...
  71. 71. Você aqui possui duas formas de seguir...
  72. 72. 1) Seguir sozinho e explorar a ferramenta...
  73. 73. 2) Buscar um profissional ou agência no segmento...
  74. 74. https://www.facebook.com/advertising
  75. 75. FOURSQUARE
  76. 76. O Foursquare possui 40 milhões de pessoas registradas na rede!
  77. 77. E são mais de 4.5 bilhões de checkins.
  78. 78. E mais de 1.5 milhão de empresas utilizando o Foursquare Business
  79. 79. Um exemplo...
  80. 80. No celular...
  81. 81. No computador...
  82. 82. Seguindo na validação...
  83. 83. Ou posso criar um anúncio...
  84. 84. EMAIL MARKETING
  85. 85. Por fim, mas não menos importante, gerencie os seus clientes...
  86. 86. Nele, existe um sistema chamado “autoresponder”...
  87. 87. http://kb.mailchimp.com/article/how-do-i-create-anautoresponder
  88. 88. É a combinação de “gatilhos” com emails programáveis...
  89. 89. Você pode interagir de forma automatizada...
  90. 90. Gatilhos • Você pode pensar em ações: – Agradecer a cada pedido online – Pedir um feedback em cada entrega – Oferecer um desconto no aniversário – E outros...
  91. 91. Por fim, lembre-se do que falei no início...
  92. 92. Todas as mídias colaboram no processo de converter o usuário...
  93. 93. Lembre-se
  94. 94. Muito obrigado! Contato Email: fabioricotta@agenciamestre.com Website: www.agenciamestre.com

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