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Estratégias para Buscadores - Pensando Social

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Palestra oferecida pelo Fábio Ricotta, Co-Fundador da MestreSEO, para o Digitalks Day em Belo Horizonte, focando estratégias de conteúdo que possuem impacto para usuários, dando a possibilidade de influenciar os resultados orgânicos dos .

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Estratégias para Buscadores - Pensando Social

  1. 1. Estratégias para Buscadores<br />Como ganhar mais visitas de mecanismos de busca<br />Por Fábio Ricotta, Co-Fundador da MestreSEO<br />Digitalks Day BH - Junho de 2011<br />
  2. 2. Fábio Ricotta<br />Co-Fundador da MestreSEO<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />
  3. 3. Entendendo PrincípiosComo o Google funciona<br />
  4. 4.
  5. 5. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  6. 6. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  7. 7. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  8. 8. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  9. 9. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  10. 10. “Antigamente”<br />Fórmula =200 fatores (PageRank e outros).<br />
  11. 11. AperfeiçoamentoA Internet evolui e o Google também<br />
  12. 12. Títulos<br />Um dos fatores mais importantes<br />
  13. 13. Matt Cutts diz:<br />Sim, eu posso confirmar isso!<br />
  14. 14. Fórmula =200 fatores + Tweets + FacebookShares.<br />
  15. 15. Fórmula =200 fatores + Tweets + Autoridade do Perfil no Twitter +FacebookShares + Autoridade do Perfil no Facebook.<br />
  16. 16. “Hoje”<br />Fórmula =PageRank + TrustRank + BrowseRank + Social Rank + ...<br />
  17. 17. Testes na ÁreaAlguns testes publicados<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. A conclusão é simples: Eu preciso que as pessoas “tuitem”, compartilhem no Facebook as minhas páginas!<br />
  22. 22. Mas como?<br />Como ganhar estes tweets e likes?<br />
  23. 23. Satisfação do Usuário<br />Eles compartilham o que gostam<br />
  24. 24. Conteúdo<br />Conteúdo<br />É a base para ativo linkável<br />
  25. 25. ExemplosComo os outros já fazem isso<br />
  26. 26. eCommerce<br />
  27. 27. Ação na Página de Produto<br />
  28. 28. Ação na Página de Produto<br />
  29. 29. Compartilhamento<br />Facilite este trabalho<br />www.giulianaflores.com/buques/rosas#flor=12345<br />
  30. 30. Botões de Compartilhamento<br />
  31. 31. Botões de Compartilhamento<br />
  32. 32. Página de Resultado do Google<br />
  33. 33. Página de Resultado do Google<br />
  34. 34. Agências / Empresas<br />
  35. 35. Sobre a Empresa<br />
  36. 36. Sobre a Empresa<br />
  37. 37. Portfolio<br />
  38. 38. Portfolio<br />
  39. 39. Portal de Notícias<br />
  40. 40. BreakingNews<br />
  41. 41. BreakingNews<br />
  42. 42. BreakingNews<br />
  43. 43. Infográficos<br />
  44. 44. Infográficos<br />
  45. 45. Infográficos<br />
  46. 46. Infográficos<br />
  47. 47. Viagens e Turismo<br />
  48. 48. PhotoFakeouts<br />
  49. 49. PhotoFakeouts<br />
  50. 50. PhotoFakeouts<br />
  51. 51. FerramentasPara analisar e descobrir cases<br />
  52. 52. SharedCount.com<br />
  53. 53. Delicious<br />
  54. 54. Facebook Insights<br />
  55. 55. TweetMeme.com<br />
  56. 56. TweetMeme.com<br />
  57. 57. Mensagem Final<br />
  58. 58. Construa conteúdo que as pessoas querem!<br />
  59. 59. Satisfeitas, estas pessoas irão: criar links, “tuitar”, “facebookar”, compartilhar de todas as formas possíveis!<br />
  60. 60. E no final das contas, você irá aparecer melhor no Google.<br />
  61. 61. Muito Obrigado!<br />Dúvidas?<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />

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