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COFFEE FAZENDAS
OF BRAZIL
1LOYOLA SCHOOL, JAMSHEDPUR
CONTENTS
• INTRODUCTION
• HISTORY
• HISTORIOGRAPHY
• 1990s DEREGULATIONS
• PRODUCTION
• CULTIVATION
• VARITIES
• COFFEE POT OF THE WORLD
• ACKNOWLEDGEMENT
2
ADITYA RAJ, LOYOLA SCHOOL,
JAMSHEDPUR
INTRODUCTION
Coffee production in Brazil is responsible for about a
third of all coffee, making Brazil by far the world's largest
producer, a position the country has held for the last 150
years. Coffee plantations, covering some
27,000 km2(10,000 sq mi), are mainly located in the
southeastern states of Minas Gerais, São
Paulo and Paraná where the environment and climate
provide ideal growing conditions.
3LOYOLA SCHOOL, JAMSHEDPUR
HISTORY
Coffee is not native to the Americas and had to
be planted in the country. The first coffee bush
in Brazil was planted by Francisco de Melo
Palheta in the state of Pará in 1727.According to
the legend, the Portuguese were looking for a
cut of the coffee market, but could not obtain
seeds from bordering French Guiana due to the
governor's unwillingness to export the seeds.
4
LOYOLA SCHOOL, JAMSHEDPUR
Palheta was sent to French Guiana on a
diplomatic mission to resolve a border dispute.
On his way back home, he managed to smuggle
the seeds into Brazil by seducing the governor's
wife who secretly gave him a bouquet spiked
with seeds.
5LOYOLA SCHOOL, JAMSHEDPUR
Coffee being embarked in the Port of Santos,
São Paulo, 1880
Coffee being embarked in the Port of Santos, São
Paulo, 1880 6LOYOLA SCHOOL, JAMSHEDPUR
HISTORIOGRAPHY
Before the 1960s, historians generally ignored the coffee
industry because it seemed too embarrassing. Coffee was not
a major industry in the colonial period. In any one particular
locality, the coffee industry flurried for a few decades and
then moved on as the soil lost its fertility. This movement was
called the Coffee Front and pushed deforestation westward.
Due to this transience coffee production was not deeply
embedded in the history of anyone locality. After
independence coffee plantations were associated with
slavery, underdevelopment, and a political oligarchy, and not
the modern development of state and society. Historians now
recognize the importance of the industry, and there is a
flourishing scholarly literature. 7LOYOLA SCHOOL, JAMSHEDPUR
1990s DEREGULATIONS
Consumers' change in taste towards milder and higher quality
coffee triggered a disagreement over export quotas of
the International Coffee Agreement in the end of the 1980s. With
the retained quotas from the 1983 agreement, the change
increased the value of milder coffee at the expense of more
traditional varieties.Brazil in particular refused to reduce its quotas
believing it would lower their market share. The consumers, led by
the United States, demanded higher coffee quality and the end of
selling coffee to non-members at reduced rates.US officials
criticized Brazil for not being willing to accept a reduction of the
country's quotas despite falling share of the world market since
1980. Jorio Dauster, head of the state-controlled Brazilian Coffee
Institute, believed Brazil could survive without help from the
agreement. Not being able to reach an agreement in a timely
manner, the agreement broke down in 1989.
8LOYOLA SCHOOL, JAMSHEDPUR
Jorio Dauster, head of the state-controlled
Brazilian Coffee Institute
9LOYOLA SCHOOL, JAMSHEDPUR
PRODUCTION
Brazil has been the world's largest producer of coffee
for the last 150 years, currently producing about a
third of all coffee. In 2011 Brazil was the world leader
in production of green coffee, followed
by Vietnam, Indonesia and Colombia. The country is
unrivaled in total production of green coffee, arabica
coffee and instant coffee. In 2011, total production
was 2.7 million tonnes, more than twice the amount
of Vietnam, the second largest producer. Some 3.5
million people are involved in the industry, mostly in
rural areas.
10
ADITYA RAJ, LOYOLA SCHOOL,
JAMSHEDPUR
CULTIVATION
A coffee plantation in Minas Gerais
There are about 220,000 coffee farms involved in the
industry, with plantations covering about
27,000 km2 (10,000 sq mi) of the country.
Plantations are mainly located in the
southeastern states of Minas Gerais, São
Paulo and Paraná where the environment and climate
provide ideal growing conditions.
Coffee beans drying in the sun,
Alto Jequitibá, Minas Gerais 11LOYOLA SCHOOL, JAMSHEDPUR
VARITIES
Several species in the coffee genus, Coffea, can
be grown for their beans, but two
species, arabica and robusta, account for
virtually all production. Arabica dominates both
Brazil and the world as a whole with about 85%
of the production; robusta accounts for the
remaining 30%.
12LOYOLA SCHOOL, JAMSHEDPUR
Map of Brazilian coffee growing regions
Arabica Robusta
Source: Souza 2008, p. 226 13
ADITYA RAJ, LOYOLA SCHOOL,
JAMSHEDPUR
14
ADITYA RAJ, LOYOLA SCHOOL,
JAMSHEDPUR
15LOYOLA SCHOOL, JAMSHEDPUR
COFFEE POT OF THE WORLD-
BRAZIL
16LOYOLA SCHOOL, JAMSHEDPUR
17LOYOLA SCHOOL, JAMSHEDPUR
18LOYOLA SCHOOL, JAMSHEDPUR
FLOWCHART SHOWING COFFEE
PROCESSING
19LOYOLA SCHOOL, JAMSHEDPUR
20LOYOLA SCHOOL, JAMSHEDPUR
21LOYOLA SCHOOL, JAMSHEDPUR
COFFEE PROCESSING
22LOYOLA SCHOOL, JAMSHEDPUR
23LOYOLA SCHOOL, JAMSHEDPUR
24
25
26LOYOLA SCHOOL, JAMSHEDPUR
27LOYOLA SCHOOL, JAMSHEDPUR
28LOYOLA SCHOOL, JAMSHEDPUR

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Brazil Coffee Industry

  • 2. CONTENTS • INTRODUCTION • HISTORY • HISTORIOGRAPHY • 1990s DEREGULATIONS • PRODUCTION • CULTIVATION • VARITIES • COFFEE POT OF THE WORLD • ACKNOWLEDGEMENT 2 ADITYA RAJ, LOYOLA SCHOOL, JAMSHEDPUR
  • 3. INTRODUCTION Coffee production in Brazil is responsible for about a third of all coffee, making Brazil by far the world's largest producer, a position the country has held for the last 150 years. Coffee plantations, covering some 27,000 km2(10,000 sq mi), are mainly located in the southeastern states of Minas Gerais, São Paulo and Paraná where the environment and climate provide ideal growing conditions. 3LOYOLA SCHOOL, JAMSHEDPUR
  • 4. HISTORY Coffee is not native to the Americas and had to be planted in the country. The first coffee bush in Brazil was planted by Francisco de Melo Palheta in the state of Pará in 1727.According to the legend, the Portuguese were looking for a cut of the coffee market, but could not obtain seeds from bordering French Guiana due to the governor's unwillingness to export the seeds. 4 LOYOLA SCHOOL, JAMSHEDPUR
  • 5. Palheta was sent to French Guiana on a diplomatic mission to resolve a border dispute. On his way back home, he managed to smuggle the seeds into Brazil by seducing the governor's wife who secretly gave him a bouquet spiked with seeds. 5LOYOLA SCHOOL, JAMSHEDPUR
  • 6. Coffee being embarked in the Port of Santos, São Paulo, 1880 Coffee being embarked in the Port of Santos, São Paulo, 1880 6LOYOLA SCHOOL, JAMSHEDPUR
  • 7. HISTORIOGRAPHY Before the 1960s, historians generally ignored the coffee industry because it seemed too embarrassing. Coffee was not a major industry in the colonial period. In any one particular locality, the coffee industry flurried for a few decades and then moved on as the soil lost its fertility. This movement was called the Coffee Front and pushed deforestation westward. Due to this transience coffee production was not deeply embedded in the history of anyone locality. After independence coffee plantations were associated with slavery, underdevelopment, and a political oligarchy, and not the modern development of state and society. Historians now recognize the importance of the industry, and there is a flourishing scholarly literature. 7LOYOLA SCHOOL, JAMSHEDPUR
  • 8. 1990s DEREGULATIONS Consumers' change in taste towards milder and higher quality coffee triggered a disagreement over export quotas of the International Coffee Agreement in the end of the 1980s. With the retained quotas from the 1983 agreement, the change increased the value of milder coffee at the expense of more traditional varieties.Brazil in particular refused to reduce its quotas believing it would lower their market share. The consumers, led by the United States, demanded higher coffee quality and the end of selling coffee to non-members at reduced rates.US officials criticized Brazil for not being willing to accept a reduction of the country's quotas despite falling share of the world market since 1980. Jorio Dauster, head of the state-controlled Brazilian Coffee Institute, believed Brazil could survive without help from the agreement. Not being able to reach an agreement in a timely manner, the agreement broke down in 1989. 8LOYOLA SCHOOL, JAMSHEDPUR
  • 9. Jorio Dauster, head of the state-controlled Brazilian Coffee Institute 9LOYOLA SCHOOL, JAMSHEDPUR
  • 10. PRODUCTION Brazil has been the world's largest producer of coffee for the last 150 years, currently producing about a third of all coffee. In 2011 Brazil was the world leader in production of green coffee, followed by Vietnam, Indonesia and Colombia. The country is unrivaled in total production of green coffee, arabica coffee and instant coffee. In 2011, total production was 2.7 million tonnes, more than twice the amount of Vietnam, the second largest producer. Some 3.5 million people are involved in the industry, mostly in rural areas. 10 ADITYA RAJ, LOYOLA SCHOOL, JAMSHEDPUR
  • 11. CULTIVATION A coffee plantation in Minas Gerais There are about 220,000 coffee farms involved in the industry, with plantations covering about 27,000 km2 (10,000 sq mi) of the country. Plantations are mainly located in the southeastern states of Minas Gerais, São Paulo and Paraná where the environment and climate provide ideal growing conditions. Coffee beans drying in the sun, Alto Jequitibá, Minas Gerais 11LOYOLA SCHOOL, JAMSHEDPUR
  • 12. VARITIES Several species in the coffee genus, Coffea, can be grown for their beans, but two species, arabica and robusta, account for virtually all production. Arabica dominates both Brazil and the world as a whole with about 85% of the production; robusta accounts for the remaining 30%. 12LOYOLA SCHOOL, JAMSHEDPUR
  • 13. Map of Brazilian coffee growing regions Arabica Robusta Source: Souza 2008, p. 226 13 ADITYA RAJ, LOYOLA SCHOOL, JAMSHEDPUR
  • 14. 14 ADITYA RAJ, LOYOLA SCHOOL, JAMSHEDPUR
  • 16. COFFEE POT OF THE WORLD- BRAZIL 16LOYOLA SCHOOL, JAMSHEDPUR
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