5. Ethical: A Definition
1. pertaining to or dealing with morals
or the principles of morality; pertaining
to right and wrong in conduct.
2. being in accordance with the rules
or standards for right conduct or
practice, esp. the standards of a
profession:
source: www.dictionary.com
7. Some of Ethical Issues
Vijay Goel, M.D. - Impact anonymity has to impact the digital reputation of others, especially where they have not opted in to that discussion.
SeLiNa - Firms who misrepresent themselves online and try to deceive people by not being up front about their campaign activity, and pretending to be “user”
and not a marketer.
Kari Rippetoe - Do people who post information about themselves online have any expectation of privacy? Should social media sites play a larger role in
ensuring the privacy of their users?
Accumulation of
Gfox - I think information sharing vs. keeping. We’re all about ’sharing’ except when it comes to our monetization secrets.
Underhanded
Gaming the SEO
with the intention of monetizing them. friends with the
Albert Maruggi - (1) Gaming the SEO system to gain rank, (2) underhanded manipulation of product reviews and comments, (3) the accumulation of friends
manipulation of
wayzgoose - (1) Exposure and (2) using social groups for promotion of ideology, business, or personal exploitation.
system to gain
Shawn Scott - Protecting free speech as it relates to transparency. intention of
Roxanne Darling - Competition for mind share. product reviews
rank
krash63 - Widening the net to listen to more voices. monetizing
and comments,
Chris Heuer - How do we give bad actors in the ecosystem (exploitative, manipulative, dishonest, rude, etc…) a bad reputation that is more visible for others to
know who to take seriously and who to ignore? them.
Steve Nimmons - Use of Social Media as a propaganda machine for some rather nefarious groups.
Tom At The Home Business Archive - People tend to add people as friends to monetize them and also submit their own content to the all the sites, and
every single blog post they write.
tmarklein - Blurring of lines between “edit” and “advertising” — seems antiquated and important at same time.
jamieortiz - Transparency –educating CEOs to be honest in posts and comments.
8. Most common frauds…NUMBERS !
4% click rate delivery
CPP CPC DOES NOT EXIST
Page rank guarantee
DOES NOT EXIST
Listing guaranteed
DOES NOT EXIST
WWW.F5DC.COM
9. You can pay for it, just admit it
source: Websiteoutlook.com
13. All I Want for Xmas is a PSP
Launched: Nov 2006
On blog and YouTube
Video was linked to domain owned by Zipatoni
(marketing company)
Sony had to publicly admit and apologise
WWW.F5DC.COM
14. Moral: A Definition
of, pertaining to, or
concerned with the
principles or rules of right
conduct or the distinction
between right and wrong;
ethical: moral attitudes.
source: www.dictionary.com
19. Legal: A Definition
1. permitted by law; lawful:
Such acts are not legal.
2. of or pertaining to law;
connected with the law or
its administration: the legal
profession.
source: www.dictionary.com
