1. Results of the “Prepare Research”
Curriculum & Space
Cem Altınöz
Ezgi Atay
Leyla Hazal Çetin

2. What we did:
• Survey to identify the user types
 In the “2013 Girişliler” Facebook Group
 Emailed and texted to the newcomers we know
 Made to the mentees (newcomer students) of friends
• Evaluation of the survey results
• Interviews with proffesionals
• Gökçen Zorludemir Baruh
• Esra Edin
• Identifying the problems
 Time concern
 Mostly new comers don’t want families with them
 They do not feel belonging. No feeling of becoming a member of
Koc University.
• Imagining a new way of registration

3. Online Survey to identify user types
https://www.surveymonkey.com/s/H6LLM3G
User friendly questions & no directing questions  comments
made in
class

4. 1) Your name, surname, name and the city of your high school, your email
address
(the information gathered will only be used in subjects related to the
MAVA205 class and the project. Your name and opinion will not be used in
anywhere else. Your email will only be used to contact you but you will not
be distracted.)

5. 2. Are you from İstanbul? If not identify where you are from.
3. Did you had enough information before registering to Koc University?
(have you visited the school before or have you seen the web site of the
university before registering?)

6. 4. Remember the day you have registered to the school. How was the day
define with a few words.
5. What did you do in the registration process. How did you turned the
documents in and what was you way of doing all these? Can you share the
registration process you had?

7. 6. Did you attended the registration process with your family or alone? Did
you needed anyone from your family to be with you during the registration
process?
If you needed their accompany was it due to material or moral reasons?
How did your family affect you through the process?

8. 7. How do you evaluate the duration of the registration process?
8. What are your evaluations about the students working in the registration
process as guides?

9. 9. How were the associates of Koc University during the registration
process? (the registration office workers, dormitory management
workers, the health center, etc.)
10. If you were to organize the registration process, what would your
dream system be?

10. Answers to the Questions
All of the survey results are sent as a word
document. Here you will see some examples.

14. Sinan Karaçam
Okul şehir dışında olduğu için belki
İstanbul içindeki birkaç merkez
noktasına kayıt noktaları
açtırırdım. Böylelikle kayıt sırasında
veliler işlerinden pek de geri
kalmadan en azından 1-2 saatlik
izin ile öğrencilerinin kayıt işlemini
gerçekleştirebilirlerdi. Ayrıca okula
gelmeden önce kayıt sürecinin nasıl
geçtiğini gösteren bir video olabilir
Koç Üniversitesinin internet
sayfasında.

15. Tutkum Sağlam
Velilerin ve öğrencilerin kayıta getirecek
belgeleri eksiksiz getirmesini sağlamak
amacıyla (kargo ulaşmıyor-telefonla okula
ulaşamıyorlar) sırf kayıt dönemi adına call
center gibi bir sistem kurardım ve kayıtla ilgili
her konunun danışılırdı ve öğrenciler
çalışabilirdi. Aynı zamanda ku.edu.tr den de
girilen ama sadece kayıt için daha açıklayıcı
bilgilerin ve neler yapılması gerektiğinin
yazıldığı ve soruların sorulabileceği forum veya
ekstra bilgi verilen web sitesi kurardım. Bu
ikisini yayabildiğim kadar sosyal medyada
yayardım böylece mali problemlerden tutun
kayıt belgelerindeki sağlık raporunun içeriğine
kadar öğrencilerin ve velilerin kafasındaki tüm
sorular aydınlanmış olurdu.

16. Zeynep Aybar
Sistem yeterince iyi işledi ancak
kimlik vermediler yani onca
çalışmadan sonra gün sonunda
üniversite öğrencisi gibi
değildik.
Kayıt işleminin sonunda bu
yorucu işi tamamladıkları için
gelenlere unicorn kostümü ile
shot servisi.
Berke Parar

17. Efe Begar
Kısa sürede bütün kayıt işlemlerini
tamamladım. Fakat bir konuda
problem vardı: Ben TOEFL almıştım,
o yüzden hazırlık atlamak istedim.
ELC binasına git dediler, uzun bir
süre orayı bulmak için uğraştım
kimse yardımcı olmadı. Gittiğimde
de adımı ve sonucumu istediler ve
işleminiz halloldu dediler. Kayıt
yaptırılan yerde böyle bir sistemin
olmaması kötüydü.

18. Özge Tatar
Lokum vermek çok basit gibi
görünse de ben bunun öğrenciye
özel hissettirdiğini düşünüyorum.
Koç T-shirtleri verilebilir kayıt
sonrasında bu daha çok Koçlu
olmaya yönelik bir şey olurdu. Bir
de çok basit sistemlerle
navigasyonumsu bir uygulama
geliştirilerek öğrencinin A
noktasından B noktasına
gitmesi, fakülteleri gezip tanıması
ufak bir makine aracılığıyla
gerçekleştirilebilir.

19. Meeting with some of the newcomers
• After having the surveys, we identified some
user types and met them to have interviews.
• These interviews are made at some place in
the campus chosen by the newcomer
student, so that we can understand their
choice of space.

20. Tell stories- Hazal
• Who did you meet?
Berke Parar, Uskudar American Academy, Istanbul
• What was the most memorable and surprising story?
The school have lost his IELTS documents.
If he had a special power during the registration process he would choose to
become invisible to pass the unnecessary parts. (such as the library& dormitory
rules)
• What was interesting about the way she/she interacted with his/her
environment?
Divan Sports Café- he was sitting in a relaxed position
• What did this participants care about the most? What motivate him/her?
The feeling of belonging to a community. Uskudar American used to have this.
• What frustrated him/her?
• What questions would you like to explore in your next conversation?
What is different in Koc University that makes you feel special and makes you feel
good about your choice?

21. Tell stories- Hazal
• Who did you meet?
Zeynep Aybar, Ted İstanbul Koleji, İstanbul
• What was the most memorable and surprising story?
Her answer to the last question: someone serving shots with an unicorn costume
on, to the ones completing such a complicated registration process.
• What was interesting about the way she/she interacted with his/her
environment?
She was very relaxed, acted as if we knew each other before.
• What did this participants care about the most? What motivate him/her?
At her high school they used to be “TEDli” at Koc University this feeling came long
time after the registration.
• What frustrated him/her?
Long lines and money business during the registration
• What questions would you like to explore in your next conversation?
What makes someone “Tedli” or “Koclu” or “somewhereli”?

22. Tell stories- Ezgi
Who did you meet?
•
Sinan Karaçam, Erkan Avcı Anadolu Teknik Lisesi, İSTANBUL
• What was the most memorable and surprising story?
One of the student’s families unwittingly brook up the line and the other families
started to kind of a fight.
He had a good idea of having a separate registration offices in the central parts of
İstanbul.
• What was interesting about the way she/she interacted with his/her
environment?
They were eager to help, they were a little bit shy. They wonder the details about
project.
• What did this participants care about the most? What motivate him/her?
They cared mostly about the helpful and smiling student workers who broke the
sniffy Koc University student image.
• What frustrated him/her?
Encountering with uninformed, careless workers who make the students lose
time at the process. Also the library stuff who informed them more than
necessary.

23. Tell stories- Ezgi
• Who did you meet?
Tutkum Sağlam- Nişantaşı Nuri Akın Anadolu Lisesi, İstanbul (Student worker
at payment in the registration process- 2011)
• What was the most memorable and surprising story?
She has some good ideas such as a better call center.
Since she has been there all day long as a working student, she has received
many questions from the parents caused by their dominancy.
• What was interesting about the way she/she interacted with his/her
environment?
She likes surveys and she is used to being questioned therefore she was
happy.
• What did this participants care about the most? What motivate
him/her?
Friendly environment full of students.
• What frustrated him/her?
Unnecessary questions.

24. Tell stories- Cem
• Who did you meet?
Özge Tatar, Çankaya Kırkkonaklar Anadolu Lisesi, Ankara
• What was the most memorable and surprising story?
She wanted to wait until the last day of registration because anytime she called
the school they were very busy to answer the phones.
• What was interesting about the way she/she interacted with his/her
environment?
Even though she is not from İstanbul, she knows the city and is not nervous.
(That might have helped her through the registration.)
• What did this participants care about the most? What motivate him/her?
Making people happy is important to her. (so wanted the university to give
lokum or Koc T-shirts)
• What questions would you like to explore in your next conversation?
Please imagine that you could have one of these special powers: 1) Getting
invisible 2) Having extreme speed 3) Copying yourself (having a duplicate).
Which one of these three would you like to use during the registration process
and when?

25. Tell stories- Cem
• Who did you meet?
Efe Begar, Özel Çakabey Anadolu Lisesi, İzmir,
• What was the most memorable and surprising story?
He has followed the universtiy webpage systematically, so he was very ready for the
process.
• What was interesting about the way she/she interacted with his/her
environment?
He was very happy to be at the campus.
• What did this participants care about the most? What motivate him/her?
Winning the ÖSS race and being able to study at Koc University is his motivation.
• What frustrated him/her?
Running from one place to another during the registration.
• What questions would you like to explore in your next conversation?

27. Share Inspiring Stories
Call center
Campus
Unicorns

28. Ezgi: As Efe mentioned,
entering the school
makes him feel the
atmosphere. We can
understand from these
that people care about
the feeling of
belonging.
Hazal: Sinan and Tutku
had some very good
ideas such as call center
and different
registration places. This
puts pressure on us. We
have to have better
ideas.
Cem:- Zeynep’s answer
with the unicorn shows
me that the newcomers
want something
different and they are
open to new ideas.
Learnings from my
partner/team

29. Interviews
• Full interviews are sent as a word document,
here you will find the important parts

30. Gökçen Zorludemir Baruh
• A better call center
• To shorten the duration: more printers& Yapıkredi
mobile
• To avoid misunderstandings- a shorter document
about the process to be sent to the families
• In the old system families were not allowed to enter
the registration process area with their children. We
should turn back to that system.
• There is not much to be changed about the process but
we can add some fun.
• Newcomers want to complete their work and leave the
campus.

31. Tell stories
• Who did you meet?
Gökçen Baruh - newcomer advising center manager
• What was the most memorable and surprising story?
During the registration process and even during the course registration process no students call her who is
newcomer advising center manager but she always get calls from the parents.
• What was interesting about the way she/she interacted with his/her environment?
She was very confident, helpful, open to new ideas and enthusiastic about the project.
• What did this participants care about the most? What motivate him/her?
She thinks the registration process of Koc University is working good especially when we compare it with
the state universities, but she also wants to hear a better way of the process if there is one. And she points
out that the system can work better if the parents don’t take part at the registration process . She also
considers that the students would like to share their excitement with their families, if it is the case we can
create a space for the parents to spend their time outside the gym while students registering.. So it was
the parents she cared most.
• What frustrated him/her?
Splitting her speech made her frustrated.
• What questions would you like to explore in your next conversation?
When you were a student at Koc, parents didn’t allowed to gym for the registration process. What would
be the advantages and disadvantages of it?

32. Esra Edin
• Students should have all of the documents ready
to shorten the duration of the process.
• Families are causing most of the problem. They
are trying to do the registration instead of their
children.
• I wish everything could be done without even
coming to the campus. With the recent system
things work in the best way but it needs to be
exiting and fun for the newcomers.

33. Tell stories
• Who did you meet?
Esra Edin - Associate Registrar
• What was the most memorable and surprising story?
The parents who tell their children to stand back and try to registar themselves.
• What was interesting about the way she/she interacted with his/her
environment?
She didn’t even answer the phone calls and continue to reportage with me, she was
very focused and very optimistic.
• What did this participants care about the most? What motivate him/her?
She mostly concerns about making the process simple and fast as much as possible.
• What frustrated him/her?
• What questions would you like to explore in your next conversation?
If the registration process can be online and if they don’t need to come to the campus,
do you think will it take less time in total for the students and families? (PS.
Understanding the online system, scanning the documents, calling the university to
make sure they did everything right…)

34. User types according to their concerns
Problematic Family
• Tutkum Sağlam
• Sinan Karaçam
Long duration of the process
• Özge Tatar
• Efe Begar
No feeling of becoming a member of the Koc University
• Berke Parar
• Zeynep Aybar

35. How Might We?
amuse the parents
while the newcomers
are doing the
registration?
shorten the time the
registration process
takes?
make the newcomers
feel as the members of
the Koc University?

36. Some Ideas
• Amusing parents
– Campus tour
– Graduates table (so that parents can see examples
of the departments and what their children can do
after graduating from Koc University)
– Stands for food and drinks (known brands or
brands of graduates such as La Vie En Rose)
– A game (ex. Finding the buildings in the Koc
University model)

37. Some Ideas
• Shortening the time
– A system that requires no documents to be brought or
signed. (pre organized documents on internet)
– A system where you can complete the registration by
having your national identity card with you in the
campus and signing once. (while your parents sign the
payment documents etc.)
– A call center that gives information about the
registration process.
– Some registration point out of the campus in the city
center. (Taksim Koc Building maybe?)

38. Some Ideas
• Feeling the membership of Koc University
– Giving gift boxes to the newcomers
– Maybe a card that makes discounts in famous
restaurants and shopping brands that is only given
to the students of Koc University.
– Welcome week- parties made at the campus,
costume balls in the campus, movie nights etc.
Must be in the first week!

39. Thank you.