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Germany, 4th part of portfolio - Advertising
1.
2. Different kinds of advertising:
-newspaper and magazine ads
-posters and flyers
-radio and TV-spots
-internet
3. Very special ! = not all kinds useful for us
Future customers our schoolmates
Advertising is needed at our school
4. July 2012 – first steps
to promote our
product
Annual project week
at our school at the
end of the term
Comenius group
introduced the idea of
the schoolplanner
Flyer and PPP
5. After print presentation of final product
Development of a poster and a PPP for our school
blackboards
Advertising at our school
homepage
A short commercial spot
6.
7.
8. At final fair in April
first edition offered
100 pieces
More order depends
on the demand
9. Parents‘ evenings at the end of this school year
Our first target group:
- 10 year old students mostly from small
schools
- big school building
- many new teachers and subjects
- extra-curricular offers
- calendar with exact dates for the terms, for
holidays and special dates and events at our school
10. - helps to identify with our school
- no waste of paper – no unnecessary pages
- not too heavy and voluminous for schoolbag every day
- for one complete schoolyear
- can easily be changed and produced for the following
years
- inspiration for our Comenius-partners?