SlideShare a Scribd company logo

Branding in Higher Education

•Download as PPTX, PDF•
•
Emmelie De La Cruz
Emmelie De La Cruz

Branding is becoming increasingly important in higher education as students have more choices.

Education
1 of 6
Branding & the Educational Landscape
Where there is choice, branding is necessary.
Branding isn’t cosmetic. Visuals are the part of the branding process.
Branding is a collective representation of ideas, emotions and associations attached to a school.
Developing a brand is less about what you say and more about how it is perceived.
Brand Foundation • Identifying and acknowledging purpose • Rooted in emotion, truth and values • Tailoring for audience • Delivering on the brand promise • Showcasing the brand personality • Thriving in your niche

Recommended

Webinar 01: Why Brand Purpose Matters.
Webinar 01: Why Brand Purpose Matters.Webinar 01: Why Brand Purpose Matters.
Webinar 01: Why Brand Purpose Matters.Oyeniyi Faleye
 
You TM. Building and Protecting your personal brand
You TM. Building and Protecting your personal brandYou TM. Building and Protecting your personal brand
You TM. Building and Protecting your personal brandAmy Jorgensen
 
Cosmetic ad
Cosmetic adCosmetic ad
Cosmetic adsamsandwiches
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessElanchoice
 
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4Lia s. Associates | Branding & Design
 
Marketing - Brand Ambassador
Marketing - Brand AmbassadorMarketing - Brand Ambassador
Marketing - Brand Ambassadorams_5686
 
Kijaro Brand Ambassador Proposal
Kijaro Brand Ambassador ProposalKijaro Brand Ambassador Proposal
Kijaro Brand Ambassador ProposalJessica Johnson
 
Fundamentals Of Effective Leadership, Version 2.0, 20101204
Fundamentals Of Effective Leadership, Version 2.0, 20101204Fundamentals Of Effective Leadership, Version 2.0, 20101204
Fundamentals Of Effective Leadership, Version 2.0, 20101204Harry Loozen
 

Recommended

Webinar 01: Why Brand Purpose Matters.
Webinar 01: Why Brand Purpose Matters.Webinar 01: Why Brand Purpose Matters.
Webinar 01: Why Brand Purpose Matters.Oyeniyi Faleye
 
You TM. Building and Protecting your personal brand
You TM. Building and Protecting your personal brandYou TM. Building and Protecting your personal brand
You TM. Building and Protecting your personal brandAmy Jorgensen
 
Cosmetic ad
Cosmetic adCosmetic ad
Cosmetic adsamsandwiches
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessElanchoice
 
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4Lia s. Associates | Branding & Design
 
Marketing - Brand Ambassador
Marketing - Brand AmbassadorMarketing - Brand Ambassador
Marketing - Brand Ambassadorams_5686
 
Kijaro Brand Ambassador Proposal
Kijaro Brand Ambassador ProposalKijaro Brand Ambassador Proposal
Kijaro Brand Ambassador ProposalJessica Johnson
 
Fundamentals Of Effective Leadership, Version 2.0, 20101204
Fundamentals Of Effective Leadership, Version 2.0, 20101204Fundamentals Of Effective Leadership, Version 2.0, 20101204
Fundamentals Of Effective Leadership, Version 2.0, 20101204Harry Loozen
 
School Branding Presentation
School Branding PresentationSchool Branding Presentation
School Branding PresentationBuckersphere
 
Institutional Branding
Institutional Branding Institutional Branding
Institutional Branding Shane Young
 
Brand strategy for a Private College
Brand strategy for a Private CollegeBrand strategy for a Private College
Brand strategy for a Private CollegeEleanor Maclure
 
Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014Forest Baker, PhD
 
Spa Manager Training Ewa Goos
Spa Manager Training Ewa GoosSpa Manager Training Ewa Goos
Spa Manager Training Ewa GoosNordic Hotels & Resorts
 
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...gregrollett
 
Be july 2016_02 pdf
Be july 2016_02 pdfBe july 2016_02 pdf
Be july 2016_02 pdfblissequity
 
Online Branding University Presentation
Online Branding University PresentationOnline Branding University Presentation
Online Branding University Presentationclare Williams
 
2015 Colorado State University Branding Principles
2015 Colorado State University Branding Principles2015 Colorado State University Branding Principles
2015 Colorado State University Branding PrinciplesElias Martinez
 
Bloomsburg University Branding Campaign
Bloomsburg University Branding CampaignBloomsburg University Branding Campaign
Bloomsburg University Branding CampaignBloomsburg Webteam
 
University Branding Case Study
University Branding Case StudyUniversity Branding Case Study
University Branding Case Studydanielemarie
 
Taking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your SchoolTaking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
 
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13Andrew Smyk
 
Re-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive EnvironmentRe-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive EnvironmentBlackbaud
 
Think as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding ApproachThink as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding ApproachCristian Saracco, Ph.D.
 
Selling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be BrandedSelling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be BrandedSophie Pascal
 
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013Terminalfour
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand StrategyLipman Hearne Inc.
 
Heart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through StorytellingHeart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through StorytellingEmmelie De La Cruz
 
5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your Career5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your CareerEmmelie De La Cruz
 
Creating a social media strategy 101
Creating a social media strategy 101Creating a social media strategy 101
Creating a social media strategy 101Emmelie De La Cruz
 
How to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-PromotionHow to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-PromotionEmmelie De La Cruz
 

More Related Content

Viewers also liked

School Branding Presentation
School Branding PresentationSchool Branding Presentation
School Branding PresentationBuckersphere
 
Institutional Branding
Institutional Branding Institutional Branding
Institutional Branding Shane Young
 
Brand strategy for a Private College
Brand strategy for a Private CollegeBrand strategy for a Private College
Brand strategy for a Private CollegeEleanor Maclure
 
Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014Forest Baker, PhD
 
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...gregrollett
 
Be july 2016_02 pdf
Be july 2016_02 pdfBe july 2016_02 pdf
Be july 2016_02 pdfblissequity
 
Online Branding University Presentation
Online Branding University PresentationOnline Branding University Presentation
Online Branding University Presentationclare Williams
 
2015 Colorado State University Branding Principles
2015 Colorado State University Branding Principles2015 Colorado State University Branding Principles
2015 Colorado State University Branding PrinciplesElias Martinez
 
Bloomsburg University Branding Campaign
Bloomsburg University Branding CampaignBloomsburg University Branding Campaign
Bloomsburg University Branding CampaignBloomsburg Webteam
 
University Branding Case Study
University Branding Case StudyUniversity Branding Case Study
University Branding Case Studydanielemarie
 
Taking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your SchoolTaking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
 
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13Andrew Smyk
 
Re-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive EnvironmentRe-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive EnvironmentBlackbaud
 
Think as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding ApproachThink as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding ApproachCristian Saracco, Ph.D.
 
Selling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be BrandedSelling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be BrandedSophie Pascal
 
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013Terminalfour
 

Viewers also liked (18)

School Branding Presentation
School Branding PresentationSchool Branding Presentation
School Branding Presentation
 
Institutional Branding
Institutional Branding Institutional Branding
Institutional Branding
 
Brand strategy for a Private College
Brand strategy for a Private CollegeBrand strategy for a Private College
Brand strategy for a Private College
 
Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014Higher Education Branding on LinkedIn - EducationConnect 2014
Higher Education Branding on LinkedIn - EducationConnect 2014
 
Spa Manager Training Ewa Goos
Spa Manager Training Ewa GoosSpa Manager Training Ewa Goos
Spa Manager Training Ewa Goos
 
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
 
Be july 2016_02 pdf
Be july 2016_02 pdfBe july 2016_02 pdf
Be july 2016_02 pdf
 
Online Branding University Presentation
Online Branding University PresentationOnline Branding University Presentation
Online Branding University Presentation
 
2015 Colorado State University Branding Principles
2015 Colorado State University Branding Principles2015 Colorado State University Branding Principles
2015 Colorado State University Branding Principles
 
Bloomsburg University Branding Campaign
Bloomsburg University Branding CampaignBloomsburg University Branding Campaign
Bloomsburg University Branding Campaign
 
University Branding Case Study
University Branding Case StudyUniversity Branding Case Study
University Branding Case Study
 
Taking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your SchoolTaking Control of the Message: The ABCs of Branding Your School
Taking Control of the Message: The ABCs of Branding Your School
 
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
 
Re-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive EnvironmentRe-Branding Your School in a Competitive Environment
Re-Branding Your School in a Competitive Environment
 
Think as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding ApproachThink as a Corporate University | The Branding Approach
Think as a Corporate University | The Branding Approach
 
Selling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be BrandedSelling Education: How Should Private Schools Be Branded
Selling Education: How Should Private Schools Be Branded
 
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
 

More from Emmelie De La Cruz

Heart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through StorytellingHeart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through StorytellingEmmelie De La Cruz
 
5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your Career5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your CareerEmmelie De La Cruz
 
Creating a social media strategy 101
Creating a social media strategy 101Creating a social media strategy 101
Creating a social media strategy 101Emmelie De La Cruz
 
How to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-PromotionHow to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-PromotionEmmelie De La Cruz
 
Coté Orphan Consulting Project
Coté Orphan Consulting ProjectCoté Orphan Consulting Project
Coté Orphan Consulting ProjectEmmelie De La Cruz
 
Tools To Be A Master Networker
Tools To Be A Master NetworkerTools To Be A Master Networker
Tools To Be A Master NetworkerEmmelie De La Cruz
 
Social Media for the Young Professional
Social Media for the Young ProfessionalSocial Media for the Young Professional
Social Media for the Young ProfessionalEmmelie De La Cruz
 

More from Emmelie De La Cruz (8)

Heart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through StorytellingHeart + Hustle: Building Your Brand Through Storytelling
Heart + Hustle: Building Your Brand Through Storytelling
 
5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your Career5 Myths That Will Ruin Your Career
5 Myths That Will Ruin Your Career
 
Creating a social media strategy 101
Creating a social media strategy 101Creating a social media strategy 101
Creating a social media strategy 101
 
How to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-PromotionHow to Overcome Your Fear of Self-Promotion
How to Overcome Your Fear of Self-Promotion
 
Coté Orphan Consulting Project
Coté Orphan Consulting ProjectCoté Orphan Consulting Project
Coté Orphan Consulting Project
 
Tools To Be A Master Networker
Tools To Be A Master NetworkerTools To Be A Master Networker
Tools To Be A Master Networker
 
Real-time Marketing and PR
Real-time Marketing and PRReal-time Marketing and PR
Real-time Marketing and PR
 
Social Media for the Young Professional
Social Media for the Young ProfessionalSocial Media for the Young Professional
Social Media for the Young Professional
 

Recently uploaded

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.MateoGardella
 

Recently uploaded (20)

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 

Branding in Higher Education

  • 1. Branding & the Educational Landscape
  • 2. Where there is choice, branding is necessary.
  • 3. Branding isn’t cosmetic. Visuals are the part of the branding process.
  • 4. Branding is a collective representation of ideas, emotions and associations attached to a school.
  • 5. Developing a brand is less about what you say and more about how it is perceived.
  • 6. Brand Foundation • Identifying and acknowledging purpose • Rooted in emotion, truth and values • Tailoring for audience • Delivering on the brand promise • Showcasing the brand personality • Thriving in your niche