1. SWOT Analysis, BCG Matrix, GE Matrix
Business level strategies
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2. SWOT Analysis
A SWOT analysis generates information that is helpful in matching an
organization or group’s goals, programs, and capacities to the social
environment in which it operates.It is an instrument within strategic
planning.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
SWOT Analysis

3. CONDUCT SWOT ANALYSIS FOR USE IN THE
MARKETING PLANNING PROCESS
• SWOT analysis is a strategic planning technique that analyzes a company’s
internal STRENGTHS and WEAKNESSES, and studies OPPORTUNITIES and THREATS
in the external sales environment.
• Who to involve in a SWOT Analysis?
• For those who want to improve the competitiveness of a company, region or
country.
• People directly involved in various hierarchical levels of decision making in an
organization or business, or a wider sample of actors if the SWOT analysis
concerns a whole region or nation.

4. WHEN SHOULD A SWOT ANALYSIS BE
CONDUCTED?
• SWOT analysis is done as part of the overall corporate planning process in which
financial and operational goals are set for the upcoming year and strategies are
created to accomplish these goals.
• When a company wants to get a picture of how the company should position
itself against competitors.
• When seeking out new opportunities and forecasting longer term opportunities
• To help companies be better prepared for whatever it will encounter in the
external environment.

5. BENEFITS OF A SWOT ANALYSIS
• The main advantages of conducting a SWOT analysis:
 Little or no cost
 Anyone who understands your business can perform a SWOT analysis
 When you don't have much time to address a complex situation
• Another advantage of a SWOT analysis is that it focus on the most important factors affecting
your business. Using a SWOT, you can:
 understand your business better
 address weaknesses
 deter threats
 capitalize on opportunities
 take advantage of your strengths
 develop business goals and strategies for achieving them.

6. • Strengths - Positive attributes internal to your organization and within your
control. Strengths often include resources, competitive advantages, the positive
aspects of those within your workforce and the aspects related to your business
that you do particularly well (Knowledge ,Relationship selling , History)
• Weaknesses - Factors that are within your control detract from your ability to
obtain or maintain a competitive advantages such as limited expertise, lack of
resources, limited access to skills or technology, substandard services or poor
physical location (Costs , Price and volume , Brand power)

7. • Opportunities - Summary of the external factors that represent the motivation for your business
to exist and prosper within the marketplace.
• These factors include the specific opportunities existing within your market that provide a
benefit, including market growth, lifestyle changes,
• One element to be aware of is timing. For example, are the opportunities you're catering to
ongoing or is there a limited window of opportunity?
• Threats - External factors beyond the control of your organization that have the potential to place
your marketing strategy, or the entire business.
• The primary and ever-present threat is competition. However, other threats can include
unsustainable price increases by suppliers, increased government regulation, economic
downturns, negative press coverage, shifts in consumer behavior or the introduction of
technology that leaves your products or services obsolete.

8. BCG Matrix
• STARS : High growth, High market
share
• CASH COWS : Low growth , High
market share.
• DOGS : Low growth, Low market
share.
• QUESTION MARK : High growth ,
Low market share.

9. GE Matrix
• The GE Matrix is based on
two dimensions:
• 1- Market attractiveness.
• 2- Business strength.

10. Business level strategies
• business level strategy are intended to create differences between the firms position relative to
those of its rivals.
• Porter's Competitive Strategies:
1- Cost leadership strategy
2- Differentiation strategy
3- Focus strategy

12. Functional level strategy
• All organaizations irrespective of the
size, nature and scope of business
must perform the functions like :
• Marketing.
• Finance.
• Human Resources.
• R&D.