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silvia morresi
strategie digitali e-xtrategy
Le metriche AARRR
1 / 17
Le metriche AARRR
2 / 17 Accogliere l’incertezza
Gli imprenditori sanno che dovranno
seguire la loro bussola e accogliere
...
Le metriche AARRR
3 / 17 Caratteristiche necessarie
Actionable
Accessible
Auditable
Metriche
Le metriche AARRR
4 / 17 Caratteristiche necessarie
Actionable
Accessible
Auditable
Metriche
correlare azioni specifiche e...
Le metriche AARRR
5 / 17 Caratteristiche necessarie
Actionable
Accessible
Auditable
Metriche
correlare azioni specifiche e...
Le metriche AARRR
6 / 17 Caratteristiche necessarie
Actionable
Accessible
Auditable
Metriche
correlare azioni specifiche e...
Le metriche AARRR
7 / 17 Metrics are people first
Go to the people
behind numbers
Don’t expect your
users to come to you
M...
Le metriche AARRR
8 / 17 Metrics are people first
Go to the people
behind numbers
Don’t expect your
users to come to you
M...
Le metriche AARRR
9 / 17 Metrics are people first
Go to the people
behind numbers
Don’t expect your
users to come to you
M...
Le metriche AARRR
10 / 17 Le 5 metriche
Measure the right “macro”
Acquisition
Activation
Retention
Revenue
Referral
gli ut...
Le metriche AARRR
11 / 17 Acquisition
gli utenti come ti trovano?
!gli utenti vengono a conoscenza del
servizio e atterran...
Le metriche AARRR
12 / 17 Activation
Acquisition
Activation
Retention
Revenue
Referral
gli utenti hanno una prima esperien...
Le metriche AARRR
13 / 17 Retention
Acquisition
Retention
Revenue
Referral
Activation
gli utenti ritornano?
!attività ripe...
Le metriche AARRR
14 / 17 Revenue
Revenue
Referral
Activation
Retention
gli utenti acquistano?
! momento della monetizzazi...
Le metriche AARRR
15 / 17 Referral
Acquisition
Activation
Retention
Revenue
gli utenti ne parlano?
! condivisione dell’esp...
Le metriche AARRR
16 / 17 Conclusioni
Maximize your learning
La vita è troppo breve per costruire
qualcosa che nessuno vuo...
silvia morresi
strategie digitali e-xtrategy
Le metriche AARRR
17 / 17
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GOextra: le metriche di riferimento per misurare la sostenibilità del business - Silvia Morresi

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25/06/13 | 9 interventi di 15 minuti ciascuno hanno tracciato il percorso per fare di un’idea un business sostenibile e scalabile. 9 servizi raccontati da GOextra, la nuova business unit di e-xtrategy | www.goextra.it |

Veröffentlicht in: Business
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GOextra: le metriche di riferimento per misurare la sostenibilità del business - Silvia Morresi

  1. 1. silvia morresi strategie digitali e-xtrategy Le metriche AARRR 1 / 17
  2. 2. Le metriche AARRR 2 / 17 Accogliere l’incertezza Gli imprenditori sanno che dovranno seguire la loro bussola e accogliere l’incertezza come parte del viaggio.” Steve Blank “
  3. 3. Le metriche AARRR 3 / 17 Caratteristiche necessarie Actionable Accessible Auditable Metriche
  4. 4. Le metriche AARRR 4 / 17 Caratteristiche necessarie Actionable Accessible Auditable Metriche correlare azioni specifiche e ripetibili a un risultato osservabile
  5. 5. Le metriche AARRR 5 / 17 Caratteristiche necessarie Actionable Accessible Auditable Metriche correlare azioni specifiche e ripetibili a un risultato osservabile report semplici, di facile consultazione
  6. 6. Le metriche AARRR 6 / 17 Caratteristiche necessarie Actionable Accessible Auditable Metriche correlare azioni specifiche e ripetibili a un risultato osservabile report semplici, di facile consultazione verificare e segmentare i dati
  7. 7. Le metriche AARRR 7 / 17 Metrics are people first Go to the people behind numbers Don’t expect your users to come to you Metrics are people first
  8. 8. Le metriche AARRR 8 / 17 Metrics are people first Go to the people behind numbers Don’t expect your users to come to you Metrics are people first validare qualitativamente, verificare quantitativamente una metrica per ogni segmento-cliente
  9. 9. Le metriche AARRR 9 / 17 Metrics are people first Go to the people behind numbers Don’t expect your users to come to you Metrics are people first validare qualitativamente, verificare quantitativamente una metrica per ogni segmento-cliente gli utenti non chiamano se hanno bisogno di aiuto
  10. 10. Le metriche AARRR 10 / 17 Le 5 metriche Measure the right “macro” Acquisition Activation Retention Revenue Referral gli utenti come ti trovano? …hanno una prima esperienza gratificante? …ritornano? …acquistano? …ne parlano?
  11. 11. Le metriche AARRR 11 / 17 Acquisition gli utenti come ti trovano? !gli utenti vengono a conoscenza del servizio e atterrano nel sito obiettivo: trasformare l’utente in prospect interessato #Canali: - largo volume di traffico, - basso costo, - alte performance Acquisition Activation Retention Revenue Referral social network blog email radio TV
  12. 12. Le metriche AARRR 12 / 17 Activation Acquisition Activation Retention Revenue Referral gli utenti hanno una prima esperienza gratificante? ! dalla registrazione fino alla prima esperienza obiettivo: far conoscere il Valore Offerto il prima possibile #Valore Offerto: - numero di step VS acquisizione info - prepararsi a imprevisti Login Login
  13. 13. Le metriche AARRR 13 / 17 Retention Acquisition Retention Revenue Referral Activation gli utenti ritornano? !attività ripetute in un periodo di tempo obiettivo: creare coinvolgimento verso il Valore Offerto #Valore Offerto: - misurare l’utilizzo rappresentativo - reminder email
  14. 14. Le metriche AARRR 14 / 17 Revenue Revenue Referral Activation Retention gli utenti acquistano? ! momento della monetizzazione obiettivo: portare l’utente all’acquisto #Ricavi: - parlare con gli utenti che acquistano - parlare con gli utenti che non acquistano Acquista
  15. 15. Le metriche AARRR 15 / 17 Referral Acquisition Activation Retention Revenue gli utenti ne parlano? ! condivisione dell’esperienza obiettivo: ottenere dagli utenti l’incentivo all’utilizzo #Clienti: - testimonial passaparola social network invito blog Referral
  16. 16. Le metriche AARRR 16 / 17 Conclusioni Maximize your learning La vita è troppo breve per costruire qualcosa che nessuno vuole.” Ash Maurya “
  17. 17. silvia morresi strategie digitali e-xtrategy Le metriche AARRR 17 / 17

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