A presentation given at Design for Mobile 2010 about the possibilities of leveraging the enormous global distribution of mobile devices for educational purposes.
21. The Innovative Use of Mobile
Applications in East Africa (May
2010)
Total cost of ownership and use
Marketing
Scalability
Need to shift away from pilots and towards
“comprehensive service delivery programs” - focus on
usability, collaboration, documenting lessons learned
28. ?Education
Janala
Bangladesh
Hundreds of 3 minute
audio lessons
‘Essen,al English‘
What are you wearing to the party
tonight?
You look nice!
What is this shirt made of?
Where can I buy a toothbrush? "The growth of mobile is clearly crea-ng an
opportunity to provide access to educa-on in a way
Over 1 million downloads simply not possible before."
Sara Chamberlain,
BBCWorld Service Trust
29. ?Education
Celedu
Mission: To provide a
mobile plaYorm for
literacy and language
educa,on through:
a game interface to distribute language‐
learning content
a scalable plaYorm to other educa,onal
applica,ons
an ini,al launch in India
Over 1 million downloads
michael horn mentioned ubiquity era from MS ‘Being Human’ document.
Ubiquity Era One
Carry Principle - (barbara)
mobile
versatile=
ubiquitous
Hobo habilis 2.5 mya 500cc
flintknapping
hacking/modifying Oldowan
more versatile
more ubiquitous
Upper paleolithic/ Mesolithic
The Triumph of Flintknapping
blade technology/ microliths
the ultimate platform
truly mobile
pure versatility/compound tools
Art
Extinction
6.5 billion people
5 billion cell phone/SIM cards subscriptions world wide
6/10 people in the world
1/3-2/3 Africa has a mobile plan
launch in 3Q 2003
best selling consumer electronics device in the world.
Nokia’s one billionth phone sold was an 1100 in Nigeria
GSM mobile phone with SMS messaging with predictive text, sealed keypad, vibration alert, torch, calculator, stopwatch and non-slip sides.
- inexpensive hardware ($20 cell phone)
-less complex infrastructure (Kenya/ Uganda have mobile/ braodband networks rivaling the US - support iPhone/ Blackberry)
- alternative energy solutions (We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.)
- alternative energy solutions - wind and solar
Pizza effect: We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.
accelerate development by skipping inferior, less efficient, more expensive or more polluting technologies and industries and move directly to more advanced ones. It is proposed that through leapfrogging developing countries can avoid environmentally harmful stages of development and do not need to follow the polluting development trajectory of industrialized countries.[2]
The adoption of solar energy technologies in developing countries are examples of where countries do not repeat the mistakes of highly industrialized countries in creating an energy infrastructure based on fossil fuels, but "jump" directly into the Solar Age.[3] Jose Goldemberg
Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
- need - communication technology vaccuum. Computers are really helpful!
- need - communication technology vaccuum. Computers are really helpful!
- need - communication technology vaccuum. Computers are really helpful!
REVIEW:
widely available platforms for information dissemination and interactive communication.
all-in-one device that can be carried and used almost anywhere
opportunity for businesses, organisations and governments to reach out and interact with clients and citizens.
- useful applications - functional/ helpful - flexible technology. Even the simple Nokia 1100 provides many opportunities for innovative application.
Despite these hardware leapfrog events, this is still the very beginning: India’s table - doesn’t exist. OLPC device - limited. And then there are facts like those in the Sida (Swedish International Development Cooperation Agency) Report:
current state of mobile phone use and services in East Africa.
Despite these challenges, we are witnessing a small revolution regarding new applications and services added to the mobile phone.
AppLab seeks to engage with organizations, government entities and socially-minded companies interested in better understanding and meeting the needs of the poor. This can include application and business model development, information dissemination and information collection.
Lack of physicians in rural areas
Mobile tech to send queries, information (photos) to urban physicians for preliminary diagnostics.
Partner with NGOs, phone companies, and medical associations
there are about 110 million farmers in India. “If one expects on an average $1 fee per month, the potential would be $110 million per month of revenue from this market segment,” he said. “Handset sale potential is about $11 billion for GPS-enabled 2 megapixel handsets with a price tag of $100 per handset. If upfront subsidy is provided for sale of handset[s], an appropriate EMI component would be charged from customers of recovered through enhanced monthly payment. Additionally, payment charge back would have to be dovetailed with seasonal income patterns of farmers so that there is no hardship of payments on monthly basis.”
Bangladesh's 50 million mobile users eager to learn English to improve their access to the global economy.
More than two-thirds of people who use the beginners' service return, which is impressive considering the 5% "return rate" for mobile products in Bangladesh. The BBC said overall 39% of callers returned to Janala.
An impressive majority of Bangladeshis – 84% – consider English essential to securing a good job and educating their children, according to a BBC survey.