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exprima media
World Class
Flintknapping the Glowing Rectangle
      in the Recent Ubiquity Era
Oldowan
  1 million years
Global Distribution
Acheulian Hand Axe
     1.5 million years
    Global Distribution
Microlithic Technology
The New Ubiquity Era
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’




                             © Copyright D G Mackean
Adaptive Radiation
Adaptive Radiation
Adaptive Radiation
Adaptive Radiation
Preadaptation
The Innovative Use of Mobile
Applications in East Africa (May
2010)



    Total cost of ownership and use
    Marketing
    Scalability




    Need to shift away from pilots and towards
    “comprehensive service delivery programs” - focus on
    usability, collaboration, documenting lessons learned
Innovative Approaches

     +   Ag $   ?
+Medical
 Grameen
Founda,on:

 App
Lab
Mobile
Technology
for
Community
Health

(MoTeCH):
Columbia University's Mailman School of Public
Health / Ghana Health Service
                                                 Improve prenatal
                                                 and neonatal care in
                                                 rural Ghana
+Medical
Click
Diagnos,cs
ClickDiagnos-cs
is
a
global
mHealth
enterprise
founded


to
address
the
following
global
health
care
issues:

Lack
of
medical
specialists
in
under‐served
regions
Lack
of
real‐-me
health
data
needed
for
strategic

interven-ons
by
the
government
and
NGOs
AgFarming
 Grameen
Founda,on:

 App
Lab
  Community
worker
with

  smartphone
travels
to

  farms.
  Looks
up
farm
advice.
  Records
farm
data
AgFarming
            Tata:
mKRISHI
$
 Banking
M‐Pesa
 Banking
via
mobile
phone
 No
local
bank
branches
 Local
village
‘shops’
 Cash‐based
economy
?Education
Janala
  Bangladesh
  Hundreds
of
3
minute

  audio
lessons
  ‘Essen,al
English‘

  


      What
are
you
wearing
to
the
party

      tonight?
      You
look
nice!
      What
is
this
shirt
made
of?
      Where
can
I
buy
a
toothbrush?        "The
growth
of
mobile
is
clearly
crea-ng
an

                                           opportunity
to
provide
access
to
educa-on
in
a
way

  Over
1
million
downloads                 simply
not
possible
before."
                                                                          Sara
Chamberlain,

                                                                          BBCWorld
Service
Trust
?Education
Celedu
 Mission:
To
provide
a

 mobile
plaYorm
for

 literacy
and
language

 educa,on
through:
   a
game
interface
to
distribute
language‐
   learning
content
   a
scalable
plaYorm
to
other
educa,onal

   applica,ons
   an
ini,al
launch
in
India

 Over
1
million
downloads
Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use

of
cell
phones,
con,nuing
the
fastest
adop,on
of
a
new
technology
in
history.


Soon,
 this
 next
 billion
 will
 make
 its
 voice
 heard—and
 connect
 to
 the
 global

informa,on
 network.
This
 will
 unleash
 a
wave
 of
entrepreneurship,
collabora,on

and
 wealth
 crea,on,
 turning
 the
 newly
 connected
 into
 a
 powerful
 force
 in
 the

world
economy.


The
kind
of
world
that
emerges
from
this
transforma,on
will
depend
on
our
ability

to
recognize
it
as
an
opportunity.
Content: Pedagogical Design
IxD:User Centered Design
Flintknapping in the New Ubiquity
Next Steps:
Jam Session
Discovery
Do
web: exprima.com
email: corey@exprimamedia.com
twitter: @exprima

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World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era

Editor's Notes

  1. michael horn mentioned ubiquity era from MS ‘Being Human’ document.
  2. Ubiquity Era One Carry Principle - (barbara) mobile versatile= ubiquitous Hobo habilis 2.5 mya 500cc
  3. flintknapping hacking/modifying Oldowan more versatile more ubiquitous
  4. Upper paleolithic/ Mesolithic The Triumph of Flintknapping blade technology/ microliths the ultimate platform truly mobile pure versatility/compound tools
  5. Art Extinction
  6. 6.5 billion people 5 billion cell phone/SIM cards subscriptions world wide 6/10 people in the world 1/3-2/3 Africa has a mobile plan
  7. launch in 3Q 2003 best selling consumer electronics device in the world. Nokia’s one billionth phone sold was an 1100 in Nigeria GSM mobile phone with SMS messaging with predictive text, sealed keypad, vibration alert, torch, calculator, stopwatch and non-slip sides. - inexpensive hardware ($20 cell phone) -less complex infrastructure (Kenya/ Uganda have mobile/ braodband networks rivaling the US - support iPhone/ Blackberry) - alternative energy solutions (We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.)
  8. - alternative energy solutions - wind and solar
  9. Pizza effect: We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.
  10. accelerate development by skipping inferior, less efficient, more expensive or more polluting technologies and industries and move directly to more advanced ones. It is proposed that through leapfrogging developing countries can avoid environmentally harmful stages of development and do not need to follow the polluting development trajectory of industrialized countries.[2] The adoption of solar energy technologies in developing countries are examples of where countries do not repeat the mistakes of highly industrialized countries in creating an energy infrastructure based on fossil fuels, but "jump" directly into the Solar Age.[3] Jose Goldemberg
  11. Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
  12. Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
  13. Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet
  14. - need - communication technology vaccuum. Computers are really helpful!
  15. - need - communication technology vaccuum. Computers are really helpful!
  16. - need - communication technology vaccuum. Computers are really helpful!
  17. REVIEW: widely available platforms for information dissemination and interactive communication. all-in-one device that can be carried and used almost anywhere opportunity for businesses, organisations and governments to reach out and interact with clients and citizens. - useful applications - functional/ helpful - flexible technology. Even the simple Nokia 1100 provides many opportunities for innovative application.
  18. Despite these hardware leapfrog events, this is still the very beginning: India’s table - doesn’t exist. OLPC device - limited. And then there are facts like those in the Sida (Swedish International Development Cooperation Agency) Report: current state of mobile phone use and services in East Africa. Despite these challenges, we are witnessing a small revolution regarding new applications and services added to the mobile phone.
  19. AppLab seeks to engage with organizations, government entities and socially-minded companies interested in better understanding and meeting the needs of the poor. This can include application and business model development, information dissemination and information collection.
  20. Lack of physicians in rural areas Mobile tech to send queries, information (photos) to urban physicians for preliminary diagnostics. Partner with NGOs, phone companies, and medical associations
  21. there are about 110 million farmers in India. “If one expects on an average $1 fee per month, the potential would be $110 million per month of revenue from this market segment,” he said. “Handset sale potential is about $11 billion for GPS-enabled 2 megapixel handsets with a price tag of $100 per handset. If upfront subsidy is provided for sale of handset[s], an appropriate EMI component would be charged from customers of recovered through enhanced monthly payment. Additionally, payment charge back would have to be dovetailed with seasonal income patterns of farmers so that there is no hardship of payments on monthly basis.”
  22. Bangladesh's 50 million mobile users eager to learn English to improve their access to the global economy. More than two-thirds of people who use the beginners' service return, which is impressive considering the 5% "return rate" for mobile products in Bangladesh. The BBC said overall 39% of callers returned to Janala. An impressive majority of Bangladeshis – 84% – consider English essential to securing a good job and educating their children, according to a BBC survey.