1. Case Study on-Startup Weekend

2. Table of Contents
Overview of startup weekend.......................................................................... 3
Issues to be tackled.......... ............................................................................... 3
Our Preparations.............................................................................................. 3
Online Registration Page ................................................................................ 3
Payment Processing services ............................................................................4
Online Promotions .......................................................................................... 4
On The Spot Registrations .............................................................................. 4
Entry Management .......................................................................................... 4
The successful day........................................................................................... 4
Overview of Startup Weekend:

3. Startup Weekend is a registered not-for-profit organization based
in Seattle, Washington, USA, that organizes 54-hour weekend events during which groups of
developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more
pitch ideas for new startup companies, form teams around those ideas, and work to develop a
working prototype, demo, or presentation by Sunday evening.
Startup Weekend has grown into an organization with a global presence. As of April
2013, 1068 events had been held, involving over 100,000 entrepreneursacross more than 400
cities in over 100 countriesand over 8190 startups have been created.
Issues to be tackled :
In handling events like startup Weekend which a global event, there are set of issues
that have to be handled. Some of them are Ticketing, registration, online promotions and
handle the last minute entries.
Startup weekend is always laid trust in Explara’s (Ayojak then) services that has one
stop solutions to all these issues.
Our Preparations:
Being solution providers, we started our plan of action once startup weekend put up
their requirements and issues on our table.We geared up to make startup weekend a
successful event.
Online Registration Page:
We Started with creating a branded online registration page on our ayojak platform.
Theme of the registration pages was matched with startup weekend to make it easy for
customers to bridge the gap.
We also provided them with user friendly sub-domain
(http://Sartupweekend.ayojak.com/).
Payment Processing Service:

4. To ease the payment process we provided them with a 360* payment solution. This
included credit/debit card and Net banking with processing gateways. We also provided with
Cash-on-Delivery facility and on the spot registrations.
Online Promotions:
We keep our audience updated about the upcoming events and festivals through social
media campaigns. We updated our audience thru Facebook, Twitter and also thru email
campaign.
Entry Management at venue:
People who bought tickets online had to be verified for right entries and hand them the
passes that was required for the two day program. We were ready at the venue to manage
attendees with correct authentication.
The Successful day:
Being a global event, startup weekend got great response from Indian ecosystem. The
Ticketing went on smooth and picked pace very soon. With right promotion, the event got
great response and went on to be a great success.
We had numerable last minute entries, queries about the event venue, judges and
guests for the event.
Event made a remarkable success and gave a platform to start-ups, new ideas and won
the heart of designers, developers and entrepreneur community.