This document provides guidance on creating an effective social media strategy. It emphasizes identifying your target audience and how social media fits with your overall mission. It also stresses the importance of listening to your audience, talking with them, energizing them to support you, supporting them, and embracing their input. The document concludes by offering help from the author in developing a social media strategy.

1. 1
Creating a Social Media Strategy
WMA Workshop 10/17/10
Stephanie Weaver, Experienceology

2. 2
Audience: Who are you targeting?
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Mission: How does this fit?
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4. 4
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Resources: What is realistic?
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Listening
Talking
Energizing
Groundswell
Supporting
Embracing

7. 7
Listening to your audience
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9. 9
Talking with them
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Energizing them to support you
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13. 13
Supporting your audience
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Embracing their input
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16. 16
Crowdsourcing
• “What would you do if you were us?”
• Exhibits
• Programs

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Need help with your strategy?
Contact me!
sweaver@experienceology.com