Here's an overview of Facebook. This training includes: -What is Facebook -Setting up your profile & settings -Search, Groups, Pages/Places, & Friends -Setting up & managing your page

1. FACEBOOK 101
By Holly Solomon, Expand Socially

2. • What
is
Facebook?
• Se0ng
Up
Your
Profile/Se0ngs
• Search,
Groups,
Pages/Places,
Friends
• Se0ng
Up
&
Managing
Your
Page
OUR
AGENDA
–
FACEBOOK
101
@expandsocially
#socialmediawithholly

3. WHAT
IS
FACEBOOK?
• Social networking site launched in 2004 with one billion users- $5B IPO in
2012
• Facebook hosts more than 1,310,000 monthly active users, with over 640
million minutes spent on FB/month with over 55M pages
• 56% of consumers are more likely to recommend a brand to a friend after
“liking” the brand on Facebook
• The fastest growing demographic of Facebook users are those 25 years
old and older
• Facebook Profile- also known as Timeline is your personal profile
• Share photos, videos, links, comments, follow favorite brands & causes
h"p://www.sta+s+cbrain.com/facebook-­‐sta+s+cs/

4. SETTING
UP
A
PROFILE
• Facebook.com-­‐
Set
up
basic
informaJon
about
yourself
• Connect
with
people
you
know
• Add
profile
pic
• Verify
your
email
address
• You
can
hide
profile
details
aNer
you
sign
up
(bday,
phone,
etc)

5. FACEBOOK
SETTINGS
General
Se0ngs:
Change
password
once
a
month
Security:
1)
Enable
Secure
browsing,
2)
Consider
enabling
login
noJficaJons,
login
approvals,
app
passwords
3)
Delete
old
sessions
under
“AcJve
Sessions”
*Privacy,
Timeline
&
Tagging
and
Blocking-­‐
we’ll
talk
about
in
next
slides
NoJficaJons:
Update
your
noJficaJons
appropriately
Mobile:
If
you
list
your
cell
you
can
register
for
text
messaging
for
updates.
You
can
make
mobile
number
hidden
on
profile
later.
Followers:
Do
not
check
this
box
or
the
public
(not
friends)
can
have
access
to
posts
Apps:
You
can
clean
this
up
regularly
and
delete
things
not
being
used.
Edit
apps
listed
to
protect
them
from
giving
away
other
people’s
info.
Facebook
Ads:
Under
“Third
Party
Sites”
&
“Ads
&
Friends”,
choose
“Only
my
friends”
Payments:
Under
“Payment
Method”,
make
sure
you
do
not
have
a
payment
method
stored.
Consider
browsing
“Purchase
History”.
Drop
down

6. FACEBOOK
SETTINGS
2:
PRIVACY
SETTINGS
&
TOOLS
Disable
Instant
PersonalizaIon

7. FACEBOOK
SETTINGS
3:
TIMELINE
&
TAGGING

8. HOME
VS
PROFILE
Home:
• See
a
feed
of
updates
on
the
people
you
are
friends
with
and
pages
you
like
Profile=
Your
Name:
• See
your
acJvity
on
your
profile
Menu
OpJons:
• Set
up
favorites
on
your
home
menu
bar

9. SEARCH
• People,
Pages,
Places
&
Groups
• See
more
results
area
• Find
Friends-­‐
Invite
friends-­‐
Import
friends
• People
You
May
Know
• Sending
a
Friend
Request
• Liking
a
Page
or
Place
• Joining
a
Group
• Interest
Lists
Let Me Show
You!

10. FACEBOOK
FRIENDS
• Click
Find
Friends-­‐
search
or
review
an
imported
list
of
your
contacts
• Review
People
You
May
Know
• Invite
friends
• Se0ngs-­‐
Who
can
send
you
friend
requests

11. Groups: closed space for small groups. Groups can be created by anyone.
• Privacy: In addition to an open setting, more privacy settings are available for groups. In secret
and closed groups, posts are only visible to group members.
• Audience: Group members must be approved or added by other members. When a group
reaches a certain size, some features are limited. The most useful groups tend to be the ones
you create with small groups of people you know.
• Communication: In groups, members receive notifications by default when any member posts in
the group. Group members can participate in chats, upload photos to shared albums,
collaborate on group docs and invite members who are friends to group events.
Pages: created by real organizations/businesses, celebrities & brands. Pages
may only be created and managed by official representatives.
• Audience: Anyone can like a Page to become connected with it and get news feed updates.
There is no limit to how many people can like a Page.
• Communication: Page admins can share posts under the Page’s name. Page posts appear in
the news feeds of people who like the Page. Page admins can also create customized apps for
their Pages and check Page Insights to track the Page’s growth and activity.
Groups are
close circles of
people & can be
private
Pages allow
companies to
share info to
followers
GROUP
VS
PAGE

12. • Get
creaJve
with
your
updates:
Photos
&
videos
result
in
2x
more
engagement
than
text-­‐based
posts
• Check
in
on
company
pages/places
when
you
go
places
• Tag
friends
or
pages
you
like
in
your
post
STATUS
UPDATES

13. MANAGING
YOUR
FACEBOOK
PAGE
• Post 1-2 updates/week to stay top-of-mind &
relevant to the people who like your Page.
• Tag pages or places when talking about other
businesses. You should like those pages first,
but it should come up either way if you list
their name correctly.
• Schedule status posts
• Like other pages/places as your page- Edit
Page- Use Facebook as NAME OF YOUR
PAGE
• Build Audience via button on your admin
panel.
• Invite your Facebook friends
• Click on 'Invite Email Contacts' to
upload your your email list and send
a message asking people to like
your page.

14. Holly
Solomon
Expand
Socially
(614)440-­‐7988
holly@expandsocially.com
www.expandsocially.com
Twiner
&
Instagram
@expandsocially
Facebook:
hnps://www.facebook.com/ExpandSociallyLLC
THANK
YOU
QuesIons?