What to Expect from the Mobile Cloud
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Talk by Fima Katz, CEO of Exadel, on "Overcoming the Challenges of Building Next Generation Mobile Cloud Applications" at Apps World Europe conference in London on Nov. 30, 2011. http://www.apps-world.net/europe/
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What to Expect from the Mobile Cloud
- 1. What To Expect from Mobile Cloud Overcoming the Challenges of Building Next-Generation Mobile Cloud Applications www.gotiggr.com 1 Exadel Confidential and Proprietary
- 2. Exadel at Glance Exadel – a developer’s company U.S. Corporation since 1998 Offices in U.S., Canada, Germany, Ukraine, Russia, Belarus A successful history of tool development Open source and proprietary tools Large, active developer community Enterprise Tools: Red Hat, AT&T, HP, Sprint, eBay, Samsung Very unique experience and skills Tools for developers Projects for Fortune 500 clients 2 Exadel Confidential and Proprietary
- 3. Exadel Developers Products 3 Exadel Confidential and Proprietary
- 4. Sample Clients Trusted Technology Partner 4 Exadel Confidential and Proprietary
- 5. Transformation Factors Cloud Mobile Social 5 Exadel Confidential and Proprietary
- 6. Common Trend 6 Exadel Confidential and Proprietary
- 7. Gartner: Citizen Developers 7 Exadel Confidential and Proprietary
- 8. Power Shift Assets Developers Applications Customers Revenue 8 Exadel Confidential and Proprietary
- 9. Never Ending Problem? Forrester: “Easy-to-acquire tools and technologies will usher in an era of business self-sufficiency” The programmer The user view: view: what can I what do I want? deliver? 9 Exadel Confidential and Proprietary
- 10. Paradigm Shift: From Client/Server to Client/Cloud 10 Exadel Confidential and Proprietary
- 11. Client/Server vs Client/Cloud Client/Server Client/Cloud Target Smart phones, iPad, PC-type Device Tablets Single: Windows, iOS, Android, Win 7/8, OSs Unix/Linux WebOS, QNX Form Factor Single: Windows, Various (from phones to Browser different tablets) Server site Heavy dependent on Cloud based, no single the server side server 11 Exadel Confidential and Proprietary
- 12. C/S vs C/C (cont.) Client/Server Client/Cloud Development Long to medium, cycle Very short, agile enterprise Time to change Medium to long Very short Development paradigm Traditional, desktop IDE Agile, cloud based Enterprise stack, server Simple, lightweight, cloud Technology based based 12 Exadel Confidential and Proprietary
- 13. C/S vs C/C (cont.) Client/Server Client/Cloud Development structure Team based Collaborative, social Who can do it Professional Professionals + Programmers Citizen Developers Available Skills Abundance Very few 13 Exadel Confidential and Proprietary
- 14. Tiggr – New Generation Tiggr: Cloud-based service for building native and HTML5 mobile apps Enables building multiplatform mobile apps very quickly, and easily Exadel Confidential and Proprietary
- 15. 5 Steps to Building an App with Tiggr Step 1 Tiggr makes it fast and easy to build the app UI. Build the UI Drag & Drop the components needed into the phone Step 2 Connect REST service or data. Select your service Select services to and create a component on the screen with the data use mappings Step 3 Define events and add actions to be invoked for UI Bind UI with events components and bind to services & actions Step 4 Test the app inside a desktop browser, a browser on a Test the APP mobile device, or using Tiggr Mobile Tester on your phone Step 5 Get whatever you need from the project: as an archive Export source code of all HTML/JavaScript/CSS files, Android .apk. or get the binary iPhone .ipa or WAC .wga 15 Exadel Confidential and Proprietary
- 16. Standard Technology Exadel Confidential and Proprietary
- 17. Users Growth Mobile Platform Users Web Framework Users 17 Exadel Confidential and Proprietary
- 18. Developers’ Profile Non-technical Managers Professional 24% Developers 43% Business Functions 33% 18 Exadel Confidential and Proprietary
- 19. Case Study: Telco Data (not voice) is the prime revenue driver “Dumb pipe” - difficult to differentiate Telco “golden mine”: to leverage existing captive audience and carrier assets (OSS/BSS, LBS, SMS/MMS, IP services, …) How to create applications that attract and retain high-value subscribers High price for enterprise development 19 Exadel Confidential and Proprietary
- 20. Components for Success Offer rich cloud development platform Create development ecosystem Developers Provide Monetization 20 Exadel Confidential and Proprietary
- 21. Questions? www.gotiggr.com Fima Katz CEO, Exadel fkatz@exadel.com 21 Exadel Confidential and Proprietary
Editor's Notes
- We are developer’s companyWe developed a number of open source tools & platforms attracting huge developers audience:Eclipse-based Exadel Studio was acquired by RedHat /Jboss and used by huge developers baseExadel set of rich web components, RichFaces, is the most used Java-based enterprise Web framework Have experience in delivering critical solutions to enterprise customers
- Very diversified customer baseDifferent industry, geographyA lot of combined, cross industry expertise what works what doesn’tWe see technology trends and issues from different angles Uniquely position to deliver the best of breed technology solution to developers & development organizations
- There are multiple ways to achieve successWe feel very strongly about nurturing development communityRussian saying: Path to males’ heart lies through his stomachThe something similar here, - through developers
- A lot of new, untraditional, competition from “new”, sources: Skype, Google, AppleShift to the “soft” aspect:Facebook example – open APIAppleTelco’s Underutilized assetsExadel: Extend, Adapt & Deliver Attract & retain customers
- Goal: to capture the customers’ attention By becoming the entry point into the world of applicationsFocus: on attracting large number of “citizen developers” To create the critical mass of applications needed to attract customers and keep them coming back What: to create a development ecosystem By building apps on top of underutilized network assets that allow a large number of developers to participateHow: to offer a rich development platformTo provide easy-to-use, open, rapid apps development platform for the “long tail”