The slides from the introduction to Lean Business Methodology from the Victoria, BC Lean Startup Meetup. meetup.com/Lean-Startup-Victoria

1. Lean Startup Victoria

2. This meetup is not about how to write a business plan. The end result is not a PowerPoint slide deck for a VC presentation.

3. Instead, we want to get our hands dirty talking to customers, partners, and competitors to leap into the chaos and uncertainly of how a startup actually works.

4. We’ll learn how to use a business model to brainstorm each part of a company, customer development to get out of the building and see whether anyone would want and use your product, and agile development to help us rapidly iterate our products into something customers will use and buy.

5. The goal is to have a validated business model that can bootstrap profitably or raise capital

6. Engineering 245 The Lean LaunchPad Session 1: Overview/Business Models/Customer Development Professors Steve Blank, Ann Miura-Ko, Jon Feiber http://e245.stanford.edu/

8. How to Build A Startup Idea Size Opportunity Business Model Customer Development

9. How to Build A Startup Idea Size of the Opportunity Business Model(s) Customer Discovery Customer Validation Theory Practice

10. How to Build A Startup Idea Size of the Opportunity Business Model(s) Customer Discovery Customer Validation

11. An Idea is _Not_ a Company

12. Size of Opportunity

18. Venture Firms Invest in Scalable Startups Small Business Startup Scalable Startup Large Company

25. Business Model

27. 9 building blocks of a business model:

28. CUSTOMER SEGMENTS which customers and users are you serving? which jobs do they really want to get done?

29. VALUE PROPOSITIONS what are you offering them? what is that getting done for them? do they care?

30. CHANNELS how does each customer segment want to be reached? through which interaction points?

31. CUSTOMER RELATIONSHIPS what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?

32. REVENUE STREAMS what are customers really willing to pay for? how? are you generating transactional or recurring revenues?

33. KEY RESOURCES which resources underpin your business model? which assets are essential?

34. KEY ACTIVITIES which activities do you need to perform well in your business model? what is crucial?

35. KEY PARTNERS which partners and suppliers leverage your model? who do you need to rely on?

36. COST STRUCTURE what is the resulting cost structure? which key elements drive your costs?

37. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition

38. sketch out your business model

39. 9 Guesses Guess Guess Guess Guess Guess Guess Guess Guess Guess

40. But, Realize They ’re Hypotheses

41. More startups fail from a lack of customers than from a failure of product development (focus on “who” more than “what”)