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2008-09 Division One Sports Portfolio

Division ONE Sports Inventory

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2008-09 Division One Sports Portfolio

  1. 1. “ YOUR ONE-STOP SHOP FOR SPORTS ADVERTISING, MEDIA SALES, AND SPORTS MARKETING/CONSULTING” Eric Weireter Cincinnati Office 765-277-0701 [email_address] Troy Miller Dallas Office 817-749-1806 New York Office 917-373-2983 [email_address] DIVISION ONE SPORTS
  2. 2. DIVISION ONE SPORTS provides turnkey sports advertising, media sales and consulting at the highest level for your company to obtain a viable presence with major NCAA and Professional Sports Teams, Sports Properties and Events. OVERVIEW <ul><li>DIVISION ONE SPORTS offers this vehicle through their signage alliance with over 100 Major Division 1 schools and conferences in the NCAA and Professional Teams as well as ABC/ESPN, CBS Sports, Fox Sports, etc. and several key Sports Marketing Executives and Event Owner/Operators around the country. </li></ul><ul><li>DIVISION ONE SPORTS can help your company by offering: </li></ul><ul><li>Strategic Sports Marketing/Media/Sponsorships – Assist national advertisers in developing, negotiating, and overseeing strategic alliances/marketing partnerships using NCAA and/or Professional athletics as the platform by creating a comprehensive advertising package designed to maximize sponsorship marketing elements and dollars. Packages can include in-venue signage, TV, radio, internet, logo rights, promotional rights, tickets, program ads, sampling and tabling opportunities, and/or VIP Hospitality Suite Nights/Event Nights, etc. </li></ul><ul><li>NCAA Courtside Rotational TV Signage at over 100 Top NCAA Schools from the ACC, BIG EAST, BIG TEN, BIG 12, C-USA, SEC, PAC-10, etc. </li></ul><ul><li>NBA Courtside Rotational Signage and MLB Home Plate Television Signage </li></ul><ul><li>Events/Properties/Media Sales Include: </li></ul><ul><li>NCAA Top 100 Division 1 Schools Football & Basketball Sponsorship Sales </li></ul><ul><li>Maui Invitational Nov. 24-26 2008 (NCAA Basketball ESPN Media/Sponsorship Sales) </li></ul><ul><li>NCAA John Wooden Classic/Wooden Tradition Dec. 2008 (Anaheim, CA & Indianapolis) </li></ul><ul><li>NCAA Basketball Hall of Fame Challenge, Indianapolis, Dec. 2008 (Media Sales/ESPN) </li></ul><ul><li>NCAA Jimmy V Men’s Basketball Classic TBD (Madison Square Garden) </li></ul><ul><li>NCAA Pre-Season NIT TBD (Madison Square Garden) </li></ul><ul><li>NCAA Disney Old Spice Classic Nov. 25-28, 2008 (Disney Sports Complex-Orlando, FL) </li></ul><ul><li>NCAA Anaheim Classic November 25-28, 2008 (Anaheim Convention Center) </li></ul><ul><li>NCAA Big East - SEC Invitational Dec. 16 & 18 2008 (Cincinnati, OH & Nashville, TN) </li></ul><ul><li>“ INSIDE The BIG EAST” 2008-2009 BIG EAST Weekly TV Show </li></ul><ul><li>Michael Jordan All-American Classic (HS All-Star Game at MSG, NYC – April 2009) </li></ul><ul><li>McDonald’s High School All-American Game – April 2009 </li></ul><ul><li>NBA 2008-2009 Full Season Courtside Television Signage </li></ul><ul><li>Arena Media Networks (Hi-Tech MLB and NBA/NHL Venue Concourse Digital TV Advertising) - www.arena-media.com </li></ul><ul><li>VIP Hospitality – NCAA, NBA, NHL, MLB Team/Special Event Tickets, Suite Nights, Promotions, Tabling/Sampling, etc. </li></ul>
  3. 3. NCAA MEN'S BASKETBALL 2008-09 NCAA MEN’S BASKETBALL FULL SEASON TELEVISION SIGNAGE NCAA 20 TEAM SAMPLE AUDIENCE ESTIMATE Total # of Games: 300 (estimated at approx. 15 per team) Estimated # of Home Telecasts: 196 Estimated HH Delivery: 61,639,000 Courtside TV Signage HH Impressions = 2:30 Minutes or five (5) :30's: 308,197,000 <ul><li>Our advertisers average 3 1/2-4 minutes of television exposure and receive 8-12 minutes of in-arena visibility per game. </li></ul><ul><li>Although advertisers buy our teams locally, they garner tremendous national coverage during all home games televised on CBS, ABC, ESPN, ESPN2 as well as during all national highlight shows. </li></ul><ul><li>Television signage is a “day extending medium” visible long after the game is over during post-game highlight coverage locally and nationally on ESPN’s SportsCenter, ESPNews, Fox Sports Net, local news programming, etc. </li></ul><ul><li>Each advertiser receives an equal rotation. </li></ul><ul><li>NCAA Men’s and Women’s teams each average approximately 15 home games per year. </li></ul><ul><li>Sponsors receive signage at all Men’s and Women’s home games (Women’s games are a bonus) and will be visible to all local and national audiences watching the games from home and away DMAs. </li></ul>NCAA TEAMS
  4. 4. NCAA MEN'S FALL BAKSETBALL 2008 FALL NATIONAL TV TOURNAMENT COURTSIDE TV SIGNAGE OPPORTUNITES <ul><li>NCAA: Where the Passion Is </li></ul><ul><li>Fan loyalty, a rapidly-growing upscale marketplace give your brand a powerful edge. </li></ul><ul><li>28 million fans attend NCAA men’s basketball games and hundreds of millions more watch them annually on television. </li></ul><ul><li>Courtside TV advertisers average 3½+ minutes of television exposure and 8-12 minutes of in-arena visibility per game. </li></ul>Jimmy V Men's Basketball Classic TBD Madison Square Garden Televised on ESPN Networks John R. Wooden Basketball Classic December 8, 2008 Anaheim Convention Center Televised on KCAL Disney Old Spice Classic November 25-28, 2008 Disney Sports Complex-Orlando, FL Televised on ESPN Networks O’Reilly All-College Basketball Classic November 25-28, 2008 Ford Center-Oklahoma City, OK Televised on ESPN Networks Anaheim Classic November 25-28, 2008 Anaheim Convention Center Televised on ESPN Networks Naismith Hall of Fame Challenge TBD Boston Garden-Boston, MA Televised on ESPN Networks 2008 Pre-Season NIT TBD Madison Square Garden Televised on ESPN Networks Big East – SEC Invitational December 16 & 18 2008 US Bank Arena-Cincinnati, OH Summit Center-Nashville, TN Televised on ESPN Networks 2008 NCAA Pre-Season Summary Flight November 13 - December 22, 2008 # of National TV Games 51 TV Household’s Reached 27,619,000 Total # of National TV Impressions 138,093,000
  5. 5. MAUI INVITATIONAL <ul><li>PRINT & INTERNET </li></ul><ul><li>One full page color ad in event program </li></ul><ul><ul><li>On-site distribution </li></ul></ul><ul><ul><li>Full Friday circulation of Honolulu Advertiser </li></ul></ul><ul><li>Web and database elements </li></ul><ul><ul><li>Sponsor of one feature on MauiInvitational.com </li></ul></ul><ul><ul><li>Fixed position logo on homepage of MauiInvitational.com </li></ul></ul><ul><ul><li>Logo inclusion in all outbound emails </li></ul></ul>COURTSIDE SIGNAGE 2:30 minutes of exposure on all television broadcasts per game 1 COMMERICIAL UNIT IN EACH OF 12 GAMES 3 games ESPN 6 games ESPN2 3 games ESPNU 2008 2008 MARKS THE 25th ANNIVERSARY OF THE MAUI INVITATIONAL TOURNAMENT A DESTINATION FOR HOOPS FANS NATIONWIDE All 12 games broadcast by the ESPN Networks HISTORICALLY ATTRACTS TOP TEAMS EVERY YEAR Every NCAA Champion since 1983 has played in this event MONDAY, NOVEMBER 24 – WEDNESDAY, NOVEBER 26, 2008 Broadcast Audience Median age 28 18-34 72% Male 93% College 93% Employed 66% Avg. HH $ $70k+ In Attendance Median age 45 25-54 76% Male 65% College 85% Employed 78% Avg. HH $ $95k+
  6. 6. NBA COURTSIDE SIGNAGE ATLANTA HAWKS BOSTON CELTICS CHARLOTTE BOBCATS CHICAGO BULLS CLEVELAND CAVALIERS DALLAS MAVERICKS DENVER NUGGETS DETROIT PISTONS GOLDEN STATE WARRIORS HOUSTON ROCKETS INDIANA PACERS L.A. CLIPPERS L.A. LAKERS MEMPHIS GRIZZLIES MIAMI HEAT MILWAUKEE BUCKS MINNESOTA TIMBERWOLVES NEW JERSEY NETS NEW ORLEANS HORNETS NEW YORK KNICKS ORLANDO MAGIC PHILADELPHIA 76ERS PHOENIX SUNS PORTLAND TRAILBLAZERS SACRAMENTO KINGS SAN ANTONIO SPURS OKLAHOMA NBA TEAM TORONTO RAPTORS UTAH JAZZ WASHINGTON WIZARDS 2008-2009 FULL SEASON COURTSIDE TELEVISION SIGNAGE <ul><li>Brand integration: With TV visible placement on the court, Courtside TV signage advertisers “become part of the action”. No DVR can remove your message from the consumers eye-mind. We are “TIVO proof.” Your advertising message becomes “embedded into the game.” </li></ul><ul><li>Brand association: Local fans are loyal consumers and strongly identify and make buying/purchasing decision based on their teams sponsors. Marketers also build brand association with the league and athletes that play that particular sport. </li></ul><ul><li>Multi-Market and various media outlet coverage: In team market and away team market game coverage as well as local TV, magazine and newspaper news reports gives marketers broad array of exposure on a nightly basis. Additionally, national exposure through ESPN, ESPN2, ESPNews, FSN, CNN Headline News, etc., etc. and other media outlets add additional media value & exposure. </li></ul>
  7. 7. HOMEPLATE SIGNAGE 2009 MAJOR LEAGE BASEBALL FULL SEASON TELEVISION SIGNAGE <ul><li>All MLB Teams Available </li></ul><ul><li>Home Plate positioning guarantees that the cameras and fans ’ eyes are on your brand throughout every at bat. </li></ul><ul><li>You own one half-inning per game, regardless of how long that half-inning lasts. </li></ul><ul><li>On average, that translates into 2-3 minutes of television time and 10-12 minutes of in-stadium visibility. </li></ul>MLB TEAMS BOSTON RED SOX CHICAGO WHITE SOX FLORIDA MARLINS KANSAS CITY ROYALS LOS ANGELES DODGERS MINNESOTA TWINS NEW YORK METS SAINT LOUIS CARDINALS SAN FRANCISCO GIANTS TEXAS RANGERS *sample package ESTIMATED MLB AUDIENCE* # of Home Teams: 10 Total # of Games: 801 Total # of Telecasts: 1,395 Estimated HH Delivery: 329,431,000 Division ONE Sports TV Signage HH Impressions = 2:30 Minutes or FIVE (5) :30's: 1,647,155,000 PLUS Additional Local/National Coverage: 197,658,600 PLUS In-Stadium Attendance Impressions: 27,778,849 TOTAL IMPRESSIONS 1,872,592,449
  8. 8. amn arena media networks “ The average fan is exposed to AMN displays for 27 minutes, delivering 4 impressions each visit” - Source: Arbitron 2006 “ AMN is leading the charge in sports-related digital signage” - Sports Business Journal 2006 Large 50” Flat Panel Displays Delivering high-resolution, attention grabbing, programming. CAPTIVE AUDIENCE… POWERFUL IMPACT… LASTING IMPRESSIONS! A National Network of displays delivering influential impressions to attendees at such events as Major League sporting events, MLB, NBA, NFL, NHL and NCAA, as well as Concerts, Family Entertainment Events and more. www.arena-media.com PARTNERS National Basketball Association & National Hockey League Dallas Mavericks & Stars Washington Wizards & Capitals New Jersey Devils New York Islanders Houston Rockets San Antonio Spurs Charlotte Bobcats Indiana Pacers Anaheim Ducks Golden State Warriors Minnesota Timberwolves Major League Baseball New York Yankees New York Mets Cincinnati Reds Chicago White Sox Boston Red Sox Detroit Tigers Colorado Rockies Texas Rangers Washington Nationals Houston Astros Pittsburg Pirates St. Louis Cardinals San Diego Padres Cleveland Indians Milwaukee Brewers San Francisco Giants Florida Marlins & Miami Dolphins Atlanta Braves Chicago Cubs Kansas City Royals Tampa Bay Devil Rays Los Angeles Dodgers Oakland Athletics & Raiders
  9. 9. VIP HOSPITALITY VIP Tours of Facilities On-Field Pre-Game Access Luxury Suite Nights Hospitality/VIP Gifts Player Appearances from Hall of Fame Members Tickets and Suites for Customer and Employee Appreciation Sales Incentives NCAA, NFL, NBA, NHL, MLB TEAM/SPECIAL EVENT TICKETS, SUITE NIGHTS, PROMOTIONS, TABLING, SAMPLING & MORE Customized Event Packages <ul><li>VIP Tickets, Suites & Party Decks </li></ul><ul><li>Promotions Before, During and After Events </li></ul><ul><li>Tabling in Concourses </li></ul><ul><li>Sampling </li></ul>
  10. 10. PARTNERS “ There aren’t any precise studies showing what sponsorship is worth, but the rule of thumb is that putting $1,000 behind a sports event will generate the same exposure as $10,000 in advertising.” – The Wall Street Journal