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You Can Be A Good Interviewer
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Powerpoint presentation given at Blog World Expo 2009.
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You Can Be A Good Interviewer
1.
But You Can
Be a Good Interviewer! Ewan Spence www.ewanspence.com @ewanspence And Senator, You're No Johnny Carson...
2.
3.
4.
5.
...over 25 days
6.
7.
8.
It has a
direction and a purpose
9.
10.
11.
By building up
practical experience and asking for feedback (listeners, guests, mentors)
12.
By being incredibly
critical and honest when listening back to interviews
13.
The Bronze Rule
There is no right or wrong way to do this. What I am going to do is talk with you about how I do it. Please consider this a foundation.
14.
The Silver Rule
The BBC's Reithian Principles To educate... To entertain... To inform...
15.
The Golden Rule
Watch lots of Johnny Carson
16.
17.
18.
19.
20.
To be interrogative?
21.
To discuss a
topic, trend or product?
22.
To make people
laugh, think, cry or call them to action? Something else?
23.
24.
A show, film
or appearance
25.
26.
27.
28.
29.
TwiT style
30.
31.
Your guest's personal
background
32.
More depth in
the area your guest wants to speak about.
33.
34.
35.
36.
37.
38.
Press releases
39.
40.
Parry this to
“areas of discussion”
41.
42.
Becomes more of
a conversation
43.
Allows you to
diverge to interesting areas if you can keep control of the flow
44.
45.
Be honest
46.
Keep fawning to
a minimum
47.
48.
49.
Have their mobile
number, and a PA's number
50.
Get their early!
51.
52.
Check environment
53.
54.
55.
56.
57.
You might
have missed something
58.
Builds trust
59.
Lets them start
to think ahead and plan, even in a small way
60.
Also lets them
vent if they have to get something off their mind.
61.
62.
63.
It wlil sound
rehearsed
64.
Listeners are smart
– something will sound wrong
65.
66.
Check your levels
67.
Check you are
actually recording!
68.
69.
70.
It steers the
interview to the right topic
71.
72.
Presentation The next
question is already there, it is part of the last answer
73.
74.
75.
76.
77.
Make sure you
ask the key questions or sparks
78.
79.
80.
Use non-verbals
81.
82.
83.
84.
Twirl your hair
85.
Move around your
seat
86.
Go defensive or
cross your arms
87.
Post Production “Who
does it hurt, that's who the story is about” James Blish, author of “Spock Must Die!”
88.
89.
Make the interview
sound brilliant
90.
91.
92.
93.
Do not be
afraid to move whole sections around, but remember the idea of wave to keep some flow
94.
You have a
responsibility to represent your guest accurately.
95.
96.
97.
Sometimes useful to
take a copy of a breath you take, and your guest, to drop in later.
98.
You can edit
single words, but consider loosing a whole sentence instead to preserve flow and rythym
99.
Do not alter
the meaning with edits
100.
A silence can
seem four times as long as I actually is.
101.
102.
103.
104.
Don't forget to
take notes for the blog post (show notes for Google ranking)
105.
Ewan Spence www.ewanspence.com
@ewanspence You Will Be a Good Interviewer!