The document discusses marketing tourism in Mildura, located 500km northwest of Melbourne, Victoria. It notes the current marketing bodies promoting Mildura and describes how marketing has traditionally relied on physical materials but must now utilize digital media like social media. The document outlines Mildura's attractions, including historical sites, the Murray River, indigenous sacred sites, food and wine, and its outback region. It identifies families, older couples, watersport enthusiasts, outback explorers, and food/wine connoisseurs as Mildura's target tourist markets.