52. Segment Social Media Traffic
Build your own social
media segment.
Don’t forget short URLs
(ie: t.co)
Use this segment as a
starting point.
http://bit.ly/RzKHdX
53. Segment # of Keywords In Search
RegEx for one word searches - ^s*[^s]+(s+[^s]+){0}s*$
1 Word Searches
http://bit.ly/SqSR6j
2 Word Searches
http://bit.ly/PwbGrk
3 Word Searches
http://bit.ly/WnlUOO
4+ Word Searches
http://bit.ly/PPRdPD
More on Avinash’s post - http://www.kaushik.net/avinash/advanced-analytics-visitor-segments-engagement-social-media-search-long-
tail/
57. Site Section Performance – Case
Study
Data Needed:
1. Site sections – Screaming Frog
2. Number of pages indexed each section – Google
queries
3. Number of Google visits each section – analytics
www.admissionsquest.com
58. Site Section Performance – Case
Study
Desired End Metric ->
Visits From Google Per Pages In Section
www.admissionsquest.com
59. Site Section Performance – Case
Study
First crawl the site with Screaming Frog. Export HTML to csv.
60. Site Section Performance – Case
Study
In Excel, tag each section (and sub-sections if you want) of the site.
62. Site Section Performance – Case
Study
Find out how many are indexed for each section with advanced queries. (Might be
tricky if site doesn’t have good URL structure)
63. Site Section Performance – Case
Study
Put in spreadsheet – site sections and how many pages indexed per section.
64. Site Section Performance – Case
Study
Create segments for EACH section in analytics. Organic Google traffic only.
72. Use Custom Variables - User States
Improved setup
Reference: http://net.tutsplus.com/tutorials/other/quick-tip-the-power-of-google-analytics-custom-variables/
73. Use An End To End Report
Acquisition Behavior Outcome
How they found What they did What happened
you
Bounces Transactions
Source Pages/visit Per visit value
Keyword
http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/
74. Use An End To End Custom Report
http://bit.ly/Yrm71n
75. Use An End To End Custom Report
(Note: yes, I meant acquisition – whoops!)
http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/