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Evolve18 | Abhishek Dwevidi & Varun Mitra | Introduction to Launch by Adobe

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Learn the basics of configuring and using Adobe Launch as a JavaScript Tag Management System. This presentation will also cover Adobe Launch’s Integration with Adobe Experience Manager.

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Evolve18 | Abhishek Dwevidi & Varun Mitra | Introduction to Launch by Adobe

  1. 1. #evolve18 INTRODUCTION TO LAUNCH, BY ADOBE Abhishek Dwevedi 17 August 2018
  2. 2. #evolve18 • Value of Tag Management Systems • Intro to Launch, By Adobe • Demo • Q & A AGENDA
  3. 3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Businesses Marketing and Ad Technology TagManagers 2009 Few tags. Independent
  4. 4. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Businesses Marketing and Ad Technology TagManagers 2017 More complex. More Interdependent
  5. 5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Click: Content 3 Hover: CTA - Sale Click: Menu Play: Video 2 Personalization – Multivariate Test Lead Generation Tool Personalization – Multivariate Test Retargeting Pixel Many marketing technologies
  6. 6. WEBSITE EXPERIENCES C H A L L E N G E S D E L I V E R I N G G R E A T D E L A Y E D C A M P A I G N L A U N C H I N C R E A S E D C O S T M E S S Y D A T A G O V E R N A N C E P O O R W E B S I T E P E R F O R M A N C E Ecosystem of Marketing Tools
  7. 7. H O W T A G M A N A G E M E N T SOLVES CHALLENGES Delayed campaign launch Increased cost Messy data governance Poor website performance Agility Efficiency Organization Intelligence
  8. 8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Launch by Adobe Next-generation tag management
  9. 9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Launch Democratizes Innovation 1ST GEN TAG MANAGEMENT SYSTEM Limited Integration Developers Sluggish innovation LAUNCH BY ADOBE Limitless Integration Developers Agile innovation
  10. 10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Launch Thrives Today and Tomorrow EXTENDABLE FUNCTIONAL ITY OPEN ECOSYSTE M MARKET OWNERSHIP UNIFIED DATA SYSTEM- WIDE AUTOMATIO N
  11. 11. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. EXTENSIONS • An extension is a package of code (JavaScript, HTML, and CSS) that extends the Launch UI and client functionality. 11
  12. 12. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. RULE BUILDER • Create robust rules that combine multiple events, sequenced in the way that you determine using if/then logic with conditions and exceptions. • Extensions provide options for: – Events – Conditions – Exceptions – Actions 12
  13. 13. #evolve18 THANK YOU!

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