Free research into digital shopper marketing in food, drink and grocery, conducted by Evolution Insights. An excellent introduction into digital shopper marketing and shopper awareness & appeal across a broad range of initiatives. Drawn from our in depth research into the field available from our website at www.evolution-insights.com

1. Home On-the-go In-store

2. Benefits
Engage with
consumers as
shoppers
outside store
Reach shoppers
who use
traditional
media less
Drive brand
consideration
and loyalty
through
targeted offers
Capture
shopper
preferences and
habit via opt in
schemesImprove
personalisation
and reduce
intrusiveness
Improve
response rate
and ability to
measure ROI
Improve
shopper
involvement
and use of
loyalty schemes
Influence
shopping list
and basket
before the
shopper enters
the store

3. 0 10 20 30 40 50 60 70 80 90
Sell items
Access the internet in the supermarket
Purchase items
Find the latest special offers and coupons
Access a social network
Find information about products
Find out information about shops nearby
Search for a particular shop or business
Access the internet
Text message
%

4. 0 10 20 30 40 50 60 70 80
Product Information on Mobile Phone
Scan to List With Mobile
Location Based Mobile Coupons & Offers
Scan to Basket With Mobile
Mobile Coupons
Mobile Loyalty Card App
Mobile Price Comparison
Mobile Price Check
Mobile Loyalty Points Check Apps
Mobile Phone Shopping List Apps
On Pack Mobile SMS Competitions
Mobile Online Grocery Shopping
Web Ratings and Reviews
Printable (Desktop PC) Shopping Lists
Web Recipes & Meal Suggestions
Web Price Comparison
Web Coupons
%
Aware of and use Aware of and don't use

5. 0 10 20 30 40 50 60 70 80
Web Ratings and Reviews
Mobile Online Grocery Shopping
Product Information on Mobile Phone
On Pack Mobile SMS Competitions
Web Recipes & Meal Suggestions
Mobile Coupons
Scan to Online Basket With Mobile
Printable (Desktop PC) Shopping Lists
Mobile Phone Shopping List Apps
Mobile Loyalty Points Check Apps
Mobile Price Check
Location Based Mobile Coupons & Offers
Mobile Loyalty Card App
Mobile Price Comparison
Scan to List With Mobile
Web Price Comparison
Web Coupons
%
Appeal

6. High
usage
Low
usage
High appeal
Low appeal
Web
coupons
Web price
comparison
Web recipes &
meal suggestions
Printable (PC)
shopping lists
Web ratings
& reviews
Mobile online
grocery
shopping
On pack
mobile SMS
competitions
Mobile
shopping
listMobile price
check
Mobile price
comparison
Mobile
coupons
Mobile
scanning to
online basket
Product info
on mobile
Short to long-term potentialMedium to longer-term
potential
Niche potential
Short to medium-term
potential