Passbook/Wallet digital loyalty cards for your business will boost your customer interaction and engagement.

1. YOUR LOYALTY PROGRAM
IN YOUR CUSTOMER’S SMARTPHONE
get from HERE to HERE
✓ WITHOUT expensive mobile app
✓ INTERACTIVE - all fields are updatable
✓Perfectly expands your loyalty program
✓ In touch with your customers

2. OPPORTUNITIES & BENEFITS
&
FOR CUSTOMERS FOR COMPANY
Ease of use: scan barcode from the
card on the phone same as from
regular card
New communication channel with
customers, way more attractive than
sms/text messages
Analytics the way YOU need it
Safer than just a wallet
New offers, coupons, booklets are
delivered straight to customer’s
phone
Card can never be left home or lost.
No need to carry the card - it is
always in smartphone
Gamification increases brand
attractiveness, motivation to
purchase and loyalty
Card can always be recovered from
the cloud or email if phone is
changed
Convenient push-notifications
appear when new promo arrives
Use power of social networks to
promote the card: analyze
customers’ profiles and launch
referral programs

3. 97% 50%68%
OF MOBILE OS OF AGEOF USERS
97% of mobile devices run iOS or
Android, according to Gartner.
Hence, almost all your customers,
who own smartphone, can be
covered with and benefit from this
technology.
About 50% of all Internet users in
Russia aged 35 and below are the
most active and technologically
advanced mobile users.
In addition, ratio of older users
increases year on year.
68% of all Internet users in Russia
did so from mobile devices at east
once.
Hence, majority of your customers
actively use their smartphones.
WHY WOULD YOU NEED THIS?
* - Internet audience research by Yandex
YOUR CUSTOMERS ALREADY LIVE
IN DIGITAL WORLD

4. A DIGITAL CARD CAN BE…LOYALTY
All a plastic card can do, plus much more!
With each purchase bonus points are added and discount
value is increased when thresholds are reached
(can be different discount levels for branded products and
private label)
Your customer gets a personalized offer when certain
conditions are met (or when you launch a new campaign)
Customer redeems offer/points at checkout POS
Depending on redemption of the previous offer, another
one may arrive…Loyalty Card becomes the best source to
get new offers and have fun for your customers.
Share Loyalty Card link in social media, sms/email
campaigns, and in-store/outdoor via QR Code
7% discount
Your AD here
+ QR code
of your card
YOUR Logo
+ points
+ push
updates

5. A DIGITAL CARD CAN BE…STAMP/PUNCH
Easy to play & fun to win!
With each purchase a digital stamp is added to customer’s
Loyalty Card.
Your customer gets an offer when stamp threshold is
reached
Customer redeems offer at checkout POS
Loyalty Card returns to stamp-less card again
Share Loyalty Card link in social media, sms/email
campaigns, and in-store/outdoor via QR Code

6. A DIGITAL CARD CAN BE…COUPON
Unlike paper one it will always engage customers
WEEK 1: Customer gets push-notification and COUPON is
updated with an OFFER
WEEK 2: Customer gets push-notification and coupon is
updated with free SAMPLE
WEEK 3: Customer gets push notification and coupon is
CONVERTED into Event or Masterclass TICKET/INVITATION
WEEK 4: Customer gets push-notification and VIP-Club
membership registration link
Share Loyalty Card link in social media, sms/email
campaigns, and in-store/outdoor via QR Code

7. A DIGITAL CARD CAN BE…MUCH MORE
Other capabilities of Digital Cards
Easy registration/enrollment in your
loyalty program - no routine paper
questionnaires (get the personal data
you need (gender, age, phone/email)
Prepaid or Gift card - online, quick,
easy, and safe!
Enroll your customers in the most
convenient places - a billboard in their
area with YOUR digital card. They will
install it immediately and will love to
play with! Card will remind to activate
itself, get a discount, and not to miss a
special offer in the nearest store!
Motivate your customers to visit your
stores by delivering new booklet to
their phones!
They will always know you prepared
something new!
Geotargeting will advise your
customers on special promos in
various locations (near your stores, or
anywhere else you need it)
Segmentation by city where your store
is helps to deliver city-specific promos
Y o u r A D
here

8. TAKEAWAY
Thank you for your time and consideration!
3 key points of the project:
1. The logic of this fully digital card can be as flexible as YOU need
2. We have other creative ideas of how to use it and can share
experience of other customers of us
3. Yep, it won't require a mobile app on iPhones, and is easy to install
and enjoy for end customers (and there’s an app for Android)
requests@passcards.ru