3. Why am I here?
@RobinBrattel – robin@eventility.com - 07944 444242
CEO of Eventility.com
• Organisation and promotion made easy for clubs, groups & events
• Engage™ solves the problem of data and member management for
associations
Founder of Inapub.co.uk
• Connecting pubs with people
• 100,000 unique visitors per month and rising
• Monthly magazine going to 17,000 independent pubs
• Apps on major platforms
4. A great case study
Do any of you know Paddy Cosgrove? No, me neither…
But.
In 2010 he started the Web Summit in his front room with 2 mates.
And now in 2013 (he makes you believe) it’s THE go to web event in
Europe…
And the stats don’t lie –
LAST WEEK 1600 people signed up for 2 for 1 codes for his OCTOBER
summit!
Impressive stuff.
5. Focus on the USP
Content – he created an event with great content to…
“build something for the person I was: a startup
entrepreneur with little faith in the value of events.”
Clearly he’d spotted an opportunity, then surprisingly, he kept it low
tech…
6. How’s he achieved it?
Email, yes email.
He writes to me every week –
sometimes twice a day – he keeps
it brief but he makes the most of
what he's got for you.
And why not? 90% of people have
email accounts – it’s the best way
to reach everyone.
7. Paddy Cosgrove
He keeps it brief but he makes the most of what he's got for you.
He often writes – with no graphics, so no branding, nothing distracting
my gaze. Just a very simple update.
8. Paddy Cosgrove
Is it spam?
I’ve never met him yet I’ve had 34 emails in 1 year!
But he writes personally - and whether you love his
familiarity or hate it, you have to admire it.
9. Paddy Cosgrove
He’s writing because he’s doing you a favour, right?
I’m not sure:
What it is though is engaging, a conversational tone.
12. Paddy Cosgrove
It’s going well enough that he’s spun a social event PUB SUMMIT
series off his Web summit series.
Literally brilliant.
AND you might meet Zuckerberg there too!
13. Effective use of social media
Before • During • After
your event
14. First though what social media is
used?
72% of event organisers see social media as very important
What they use:
– 84% Facebook
– 61% Twitter
– 42% YouTube
– 42% Linkedin
– 36% Google+
– 31% Blogs
78% of event organisers plan to use it more…
15. Before - Organise
Using social media can help you to
• Collaborate
– Partners
– Colleagues
– Reduce email volume by 30%!
• Discover
– Suppliers
– Venues
– 61% of people read reviews before making a purchase decision
• List
– On social media or use Eventility to reach them all
– Create online content for distribution
– 32,000+ events on Eventility
17. Before - Promote
Using social media can help you to
• Engage
– Create attendance chatter
– Hashtags for suggestions for event
– Will lead to social introductions
– Target influencers; local/national/subject experts
– 71% more likely to buy if referred to via social media!
• Content
– Release interactive content every week; Announce new speakers
– Write to me every week; without branding!
– Customer Service - Columbus marathon answered 151
questions in the week of the race on Facebook
– Competitions to drive virality (gamification)
18. During - Engage
Using social media can help you to
• Engage attendees & non attendees
– Encourage posts via Twitter with hashtag - spot themes
– Carry out interviews at the event with speakers/participants
– Ask questions, generally that creates more engagement not less
– Prizes – can encourage users
– Live Streaming – YouTube means pre moderation is not possible
19. During - Engage
Using social media can help you to
• Engage attendees & non attendees
– Create social media rules!
– Remember, it’s about quality of the engagement not the quantity
– So – set guidelines, manage expectations, avoid arguments
– Choose channels;
Facebook/Twitter/Instagram/Flickr/Pinterest/Vimeo/YouTube/Vine/
Tout don’t do them all
– Pre/post moderation; pre is safest
– Be human – sound friendly, helpful, make sure people can relate
to you
– Be responsive – people love to be acknowledged
21. Post – Extend the life
Using social media can help you to
• Extend the life of the event
– Post event videos – reach the 800m unique users on YouTube
– Blog – include photos and social chatter
– Feedback – ask for it from attendees, ask questions about next
event
23. Just around the corner
It’s all about the data
• Glasses, Watches, Cars
– We’ll be surrounded by
data & content
• Proliferation is already
happening
• Start thinking about your
event
content now to stay ahead
• I’m already sat at the event
checking
data – soon it’ll be immersive.
• The winners in this world will
reach
me no matter where I am
25. Tools you can use
Other than the obvious Facebook, Twitter, YouTube, and Linkedin…
Flickr is a great host for your photos – use it before, during and after
your event
Presdo.com is great for networking – use it before the event
Corkboard.me is great for collaboration – use it to share content
Sentiment140.com – is one of many sentiment tools you can use during
your event
Coveritlive.com – is a good way to curate content during your event
26. Thank you for your time
Robin Brattel
07944 44 42 42
robin@eventility.co.uk
