For more information, please contact EICG via eicg(dot)seoul(at)gmail(dot)com. Thank you.

1. EICG, HQ Seoul May, 2011 Fan-oriented Strategy Advisory Service Prepared by EICG Seoul Office This documents is strictly confidential and is intended only for the informational purposes of the viewer(s) to who it is directly presented to.

2. Introduction to Fan-oriented Strategy 1/5 EICG &Fan-orientedare Not Interested in Making You Number One. We Make YouONLY ONE. #1 in Fortune Global 500 #1 in S&P 500 (Market Cap, Non-oil) They’ve Become What They Are, Simply Because They Become the ONLY ONE for Their Fans. EICG Makes You One Big Blue Star in Your Customers’ Mind, The ONLY ONE. Fan-oriented Strategy (“FOS”), Creates A Unique Strategic Fit for You. Maximizes Resource Efficiency. Locks-in Customers Most Effectively. Significantly Lowers Marketing Costs. Incredibly Enhances Profitability. Makes You “COOL.” Fandom Market By Doing Originally Mass Market Market Volume / Profitability / Reach By Doing Better YOU! Indifferents By Doing Cheaper “FOS” is About Inimitable, Sustainable Strategic Advantage. Fandom Spread EICG FOS Advisory Service FOS-02

4. Focused Q&A (1:1, 1:Many Q&A with Client’s TMT): Varies to the Client’s Sizes.

5. For Clients Outside Seoul, S Korea: Experts travel from Seoul. Fees add up the following travel costs.

6. Within Korean Peninsular: KTX 1st Class Seating, Round Trip Between Seoul Station and the Nearest KTX Station

7. Jeju Island: OZ Business Class, Round Trip Between SEL/GMP and CJU

8. International: Business Class Airfare, Between ICN and the Nearest Airport to the Client, Accommodation (if Needed)* EICG reserves the right, by discretion, to refuse to provide service. EICG FOS Advisory Service FOS-02

9. Proposal: Our Services 3/5 EICG Offers Two Types of Service, Based on “FOS.” 2. Integrated Strategy Building Service (“ISBS”) Differentiated from the typical consulting service from other firms, EICG offers a service carried out based on a team consisted of the internal personnel of the client, led by EICG CO. ⇒ EICG’s ISBS provides the outstanding values as the following: EICG CO’s conducting the client’s internal personnel escalates the fundamental capabilities of the client. Compared to the conventional, team-based consulting services, EICG’s ISBS significantly lowers the costs. EICG’s ISBS guarantees more organically weaved implementation, feedback and improvement of the project outcome. ⇒ ISBS is best for the clients, who are in needs for: Corporate/(new) business/growth strategies.. The leadership role in the soon-to-be-launched project team/task force team. Enhancing the internal capabilities, as well as for a professional strategy consulting service. ⇒ ISBS: How to Queryand the Fee. Due to the heavy volume of queries we receive, EICG takes queries only via Email (eicg.seoul@gmail.com). All queries must identify the sender’s name in the “Sender” or “From” field of the email. Please have the title of the query “[RE:] ISBS”, and include contact information of the sender in the body of the query. EICG’s Account Manager will reply and conduct the 1st survey within 24 business hours of your query. Based on 1st survey, EICG CO visits the clients for 2nd survey and contract agreement. SAS is provided on weekly basis. Fees for ISBS are calculated on [((“Annual Compensation for Client’s Chief Strategy Officer” /52) X 1.5) X “#Wks for Project”] For International Clients, costs of housing for EICG CO during project period shall add up to the fee. * EICG reserves the right, by discretion, to refuse to provide service. EICG FOS Advisory Service FOS-02

11. Build Integrated Strategy Hypothesis for fulfilling Purpose

12. Test Hypothesis through Simulation, and Feedback

13. Complete FOS

14. Publish

15. C-Deck PT

16. Align

18. Design Service

19. Close Contract

20. Build TFT

21. Share Purpose/Target with TFT

22. Design Methods and Approaches

23. Client Survey

24. Interviews

25. Identify Purpose

26. Identify Intention

27. Identify Target

28. In-/External Analysis

29. Design CPS™(Customer Perception Spectrum™)

30. Data AnalysisMEMO EICG FOS Advisory Service FOS-02

32. B4B2C Chain: http://ow.ly/50pfD

33. Insights on Mobile Communication Industry: http://ow.ly/50pgm

34. Intention-based Management:http://ow.ly/3NNhX

35. Smart Innovations: http://ow.ly/50piA

36. Employee Satisfaction (ES): http://ow.ly/50pjc

38. Founding CO at EICG

39. Founding Chief Consultant at EUNSE INTN’L

40. Twitter: @E_Mastermind

41. Facebook: facebook.com/eunseEICG Fan Page: http://www.facebook.com/eicg.biz Service Query: Email to eicg.seoul@gmail.com FOS Advisory Service FOS-02 EICG