Forward Integration (into Retail) - Setup new speciality grocer concept - Active engagement with ecosystem - Product R&D, partnerships, logistics B2B Media/Conference Production - Managing regional brands - Full event budgetary control - Full event production control

1. Retail & product development highlights
R&D, CONTRACT NEGOTIATIONS & OPERATIONAL EXECUTION
 Launched successful
distribution business
supplying fresh-cut fruit
bowls into 80 7-Eleven
Singapore outlets
nationwide in Phase I.
 Coordinated multi-party
logistics and production
schedules on the back-end;
client account management
and new business negotiations
on the front-end.

2. PROCUREMENT, CUSTOMER SERVICE IMPROVEMENTS & PROGRAMS
 Transformed and operated new concept store by introducing higher-value products,
raising merchandizing and customer service standards, and implemented a 99% scan-
through bar-coding POS system with inventory management and ordering functions.
 Apart from the core fruit offerings…
o Wines & imported beers
o Healthy fruit snacks
o Gourmet coffee & tea products
o Olive oil, vinegar, pastas & sauces
o Jams and spreads
o Breakfast cereals
o Boutique chocolates
o Home furnishings
o Canned soups, and preserved fruit
o Fresh milk, yogurts and juices
o Biscuits and children’s treats
o Flowers
o Vegetables
 Organized interactive
workshops
 Successfully ran the
Christmas season Holiday
Hamper and Meats ordering
campaign adding 14% to
Dec outlet revenues.

3. Conference production & sales highlights
MARKET RESEARCH, PROGRAM DEVELOPMENT & SPEAKER ACQUISITION
 Brought association
event to regional scale with
a multi-track offering
featuring Asia’s top CIOs
 Additional sales responsibilities
achieving S$150K in sponsorship
revenue

4.  Increased value: Paying
delegates now part with
S$1395 per ticket (a 465%
increase over S$300) from
days run by the association.
 The transformation:
First year the event was run
by Terrapinn, battling
market perception that this
is a low value, national
level show to a regional
level, premier industry
event.

5.  Produced the team’s top
earning event.
 One of the industry’s
premier financial cards and
payments shows with senior
bankers in attendance at
S$5095 for a 4 day event.

6.  Multi-keynote event with global
perspective; Speaker mix 45% Asia,
35% Europe and 25% USA
 The first incarnation of RFID
World Asia already involved key
speakers from Japan and the US

7.  Sample agenda with multi-tracked cross-industry topics

8.  Launch event outside of Singapore
in the Biopharmaceutical industry
 Set up of facility visits and after-
hours touring activities