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1. What? Not to growth Growth Sequential growth with short-run distribution via local resellers (that will
provide the proof of reliability) and then (long run) via national resellers
Not load current resources (+30%) Load current resources (+20-25%)
Local business growth Enter and develop big bakery business
How?
Expand distribution via local retailers – short run Expand distribution via national retailers – long run
Not develop Whole Food’s distribution Develop Whole Food’s distribution
Not expand the core assortment Expand the core assortment
With?
Expand the assortment of frozen goods – may be in middle run Not expand the assortment of frozen goods
Take a loan Not take a loan
Not automatize business Automatize business
Not modify accounts receivable/ accounts payable policy Modify accounts receivable/ accounts payable policy
By?
Not develop equipment and its loading Develop equipment and its loading
Not hire professional managers Hire professional managers Finance & accounting
Sales & distribution
Operational
(business-processes)
Present (where we are?) Prospects:
Strength: Weakness:
15-21 mln. people – potential market
1. Didn’t get a loan 1. Didn’t advertise (at the start) (achievable in long run period)
2. Web site 2. No any computerized system
3. Current agreements on distribution with local 3. No automated processes
shops 4. Didn’t know per unit cost (till now?)
4. Unique recipe 5. Business on the base of own home
5. Completely gluten-free environment of producing 6. Increased number of competitors
goods 7. Didn’t have accounts payable (A/P)
6. Well-tested technology of frozen goods 8. She do everything
7. ... 9. No strategic focus!
10. ...