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47 Stats for Remarkable Holiday Marketing

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47 Stats for Remarkable Holiday Marketing

  1. 1. The holiday season is quickly approaching – an exciting time for B2B and B2C companies alike. Consumers shop for gadgets and gifts, while businesses buy new products and wrap up budgets for the following year. All companies need to think about how to make lovable marketing that will earn them business in this high volume, high stakes season. This SlideShare will dive into important stats from the past couple of seasons to help you take advantage of the top marketing trends that successful businesses are using. Happy Holidays!
  2. 2. The 2013 State of Online Holiday Shopping
  3. 3. The number of online shoppers is expected to grow from 167 million in 2012 to 192 million in 2016 SOURCE: FORRESTER RESEARCH
  4. 4. 47% of consumers say that the internet is their favorite shopping destination SOURCE: DELOITTE
  5. 5. 49% of marketers have created and launched a holiday campaign before Halloween this year SOURCE: STEELHOUSE
  6. 6. In 2012, 129 million consumers shopped online on Cyber Monday SOURCE: EXPERIAN
  7. 7. 3 in 5 retailers dedicated Over 20% of their total 2012 online marketing budgets to holiday efforts SOURCE: SHOP.ORG
  8. 8. 34% of shoppers plan to shop online and in-store equally this holiday season SOURCE: THOMSON REUTERS
  10. 10. Takeaway: Shoppers are going online at an increasing rate to find the right products and services for them. All the while, businesses are taking advantage of this growing trend by increasing budgets for Q4 and making holiday marketing a priority. Take advantage of this important time of year and consider increasing your marketing focus during the holiday months. But what’s the best way to attract new business during the holidays? Learn what channels and tools other marketers are using in the next sections.
  11. 11. Mobile & Search
  12. 12. This year, 66% of tablet owners will use their tablets to make holiday purchases SOURCE: SHOP.ORG
  13. 13. 76% of smartphone owners will use their devices to research & make holiday purchases SOURCE: NATIONAL GOOGLE 2013 HOLIDAY SHOPPING INTENTIONS STUDY
  15. 15. 74% of shoppers search online to get ideas for their holiday wish lists SOURCE: CATALOG SPREE
  16. 16. 82% of retailers are making investments in mobile technology this holiday season SOURCE: INTERNET RETAILER
  17. 17. 84% of marketers use mobile-optimized websites SOURCE: EXPERIAN
  18. 18. SOURCE: SHOP.ORG
  19. 19. 77% of retailers are enhancing the search capabilities of their website this season SOURCE: INTERNET RETAILER
  20. 20. Over 25% of retailers will make significant use of smartphone & tablet paid search campaigns SOURCE: SHOP.ORG
  21. 21. 55% of retailers are using search marketing to persuade customers to snatch up in-store deals SOURCE: SHOP.ORG
  22. 22. Takeaway: Be prepared to have all of your web content just as accessible on a tablet or iPhone as it is on a computer. How do your emails look on a smart phone? Can people access your coupons via their iPads? Are email buttons clickable and web content easy to find? Don’t miss out on an opportunity to gain new customers because they couldn’t consume your marketing while on-the-go! Mobile content consumption is growing rapidly, and being unprepared could cause your marketing to take a big hit.
  23. 23. On-Page SEO Template Free Download
  24. 24. Email
  25. 25. 49% of all emails are opened and read on a mobile device SOURCE: YESMAIL INTERACTIVE
  26. 26. yet … 1/3 of top ecommerce brand emails linked to a non-mobile optimized landing page SOURCE: YESMAIL INTERACTIVE
  27. 27. 71% of in-store shoppers say email offers influence them to buy SOURCE: YESMAIL INTERACTIVE 80% of online shoppers and
  28. 28. 55% of brands use email as their #1 holiday marketing channel SOURCE: ACCENTURE
  29. 29. 44% of shoppers learned about the best Cyber Monday deals through retailers’ emails in 2012 SOURCE: BIZRATE INSIGHTS
  30. 30. 74% of holiday retailers are using email to get customers to cash in on deals SOURCE: SHOP.ORG
  31. 31. 56% of businesses plan to increase their investment in email marketing this year SOURCE: SEARCH ENGINE PEOPLE
  32. 32. 93% of those marketers plan to increase or maintain the same level of email investment SOURCE: EXPERIAN
  33. 33. Takeaway: Email is a powerful tool to offer your potential customers valuable information and offers directly. In fact, consumers have grown to expect it! Use email to send enjoyable holiday content, product coupons, or last minute special deals to your network. But don’t abuse the technology – be smart about what you send. Making marketing people love is crucial year-round, but especially important during the holidays.
  34. 34. The Anatomy of a Five-Star Email Free Download
  35. 35. Social Media
  36. 36. 64% of shoppers have bought a product because of something they’ve seen on Twitter SOURCE: CMO.COM
  37. 37. 30% of Twitter users tweet about holiday shopping before October SOURCE: CMO.COM
  38. 38. 64.8% of consumers will turn to social media sites to find the perfect gift SOURCE: CROWDTAP
  39. 39. 24.8% of consumers trust peer recommendations on Facebook and Twitter when deciding to purchase a holiday gift SHOP.ORG That’s more than banner ads, magazine ads, TV commercials combined SOURCE: CROWDTAP
  40. 40. On Pinterest, revenue per visit is up by 150% SOURCE: CMO.COM
  41. 41. 67% of consumers would be likely to share a digital coupon on Facebook during the holidays 63.4% SOURCE: CROWDTAP would be likely to share a link to a holiday contest
  42. 42. 49% of marketers plan to include social sharing tools & buttons from their website (up from 36% in 2012) SOURCE: EXPERIAN
  43. 43. 53.9% of shoppers will use social media while shopping in-store, and 38.4% will tweet about promotional offers, deals, and finds SOURCE: CROWDTAP
  45. 45. Takeaway: People and businesses are using social tools for product suggestions and reviews, both from their friends and from the vendors themselves. That means you need to share your best content on social, as well as have your content easy to share by others. Also, consider how you can use social channels to collect and promote reviews and ratings from your best customers. Finally, have a visual product? You never know, Pinterest may become your best performing channel!
  46. 46. 250 Holiday Stock Photos Free Download
  47. 47. 39% of shoppers hear about the best holiday deals by visiting a company’s website directly SOURCE: MONETATE
  48. 48. 41% of consumers visited a retailer’s site directly to learn more about Cyber Monday deals in 2012 SOURCE: BIZRATE INSIGHTS
  49. 49. 92% of holiday shoppers will go online to research and/or purchase gifts this season SOURCE: CMO.COM
  50. 50. 39% of marketers plan to incorporate ratings & reviews into their customers’ holiday shopping experience SOURCE: EXPERIAN
  51. 51. Compared to 2012, consumers are viewing an average of 35% more pages on retail websites SOURCE: INTERNET RETAILER
  52. 52. SOURCE: SHOP.ORG
  54. 54. Nearly 40% SOURCE: STEELHOUSE of retailers will use free shipping offers on their website to entice customers to shop online this holiday season
  55. 55. yet, less than 1/2 of retailers will use homepage messaging to get the word out about in-store offers SOURCE: SHOP.ORG
  56. 56. But for the 2012 season, marketers used fewer site-wide promotions in favor of Personalized Discounts SOURCE: SHOP.ORG
  57. 57. Online holiday sales will reach $82 billion in 2013, up 15% over 2012 SOURCE: NATIONAL RETAIL FOUNDATION
  58. 58. Takeaway: Don’t forget the value of a true-blue, user-friendly website. Use your homepage to promote your best performing marketing materials, whether it be coupons, a specific CTA, or a piece of content. Use that real estate to your advantage. Another key piece of your website is, of course, your blog! Are you creating blog content that tees up the promotion of your products and services? You should! And of course, just like we mentioned before, make sure you have a mobile version of your websites so your best customers can research your products from anywhere.
  59. 59. 5 Blog Post Templates Free Download
  60. 60. Checklist: Mobile & Search q Make sure your website is mobile-optimized q Check that your emails are easy to read and buttons are clickable on a mobile phone q Consider creating a mobile app to support your marketing q Check that your product pages come up in search, or optimize those pages if they don’t Free Download Plan ahead with the On-Page SEO Template:
  61. 61. Checklist: Email q Plan your holiday email calendar q Decide what offers you will send via email, like coupons or special deals q Make sure your emails link to an optimized, mobile-friendly page on your website q Have a plan and tool in place to measure your emails effectiveness Free Download Craft the perfect email with the Anatomy of a Five-Star Email:
  62. 62. Checklist: Social q Share your best content throughout your social accounts q Have a plan to monitor social engagement while taking any holiday vacation q Showcase customer reviews via social channels q Consider experimenting with product visuals on Pinterest q Make sure all your content and product info is easy to share Free Download Use visuals on social media with 250 Holiday Stock Photos:
  63. 63. Checklist: Website & Blog q Use some of your homepage real-estate to promote your best offers and CTAs q Keep visitors up-to-date with deals on your website q Use your blog to write great content that tees up product promotion q Work with guest bloggers for third party reviews Create remarkable content with 5 Blog Post Templates: Free Download
  64. 64. Happy Holidays! from your friends at