SlideShare ist ein Scribd-Unternehmen logo
1 von 66
Downloaden Sie, um offline zu lesen
The holiday season is quickly 
approaching – an exciting time for B2B 
and B2C companies alike. Consumers 
shop for gadgets and gifts, while 
businesses buy new products and wrap up 
budgets for the following year. All 
companies need to think about how to 
make lovable marketing that will earn 
them business in this high volume, high 
stakes season. 
This SlideShare will dive into important 
stats from the past couple of seasons to 
help you take advantage of the top 
marketing trends that successful 
businesses are using. 
Happy Holidays!
The 2013 
State of Online 
Holiday Shopping
The number of online 
shoppers is expected 
to grow from 
167 million in 2012 
to 192 million in 2016 
SOURCE: FORRESTER RESEARCH
47% 
of consumers 
say that the 
internet is their 
favorite 
shopping 
destination 
SOURCE: DELOITTE
49% 
of marketers have created and launched a 
holiday campaign before Halloween this year 
SOURCE: STEELHOUSE
In 2012, 
129 million 
consumers shopped 
online on Cyber Monday 
SOURCE: EXPERIAN
3 in 5 retailers dedicated Over 20% 
of their total 2012 online 
marketing budgets to 
holiday efforts 
SOURCE: SHOP.ORG
34% 
of shoppers plan to 
shop online and 
in-store equally 
this holiday season 
SOURCE: THOMSON REUTERS
SOURCE: IPSOS MEDIACT/GOOGLE
Takeaway: 
Shoppers are going online at an increasing rate to find the 
right products and services for them. All the while, businesses 
are taking advantage of this growing trend by increasing 
budgets for Q4 and making holiday marketing a priority. 
Take advantage of this important time of year and consider 
increasing your marketing focus during the holiday months. 
But what’s the best way to attract new business during the 
holidays? Learn what channels and tools other marketers 
are using in the next sections.
Mobile & Search
This year, 
66% 
of tablet owners will use their 
tablets to make holiday 
purchases 
SOURCE: 
SHOP.ORG
76% 
of smartphone owners will use 
their devices to research & 
make holiday purchases 
SOURCE: NATIONAL GOOGLE 2013 HOLIDAY SHOPPING INTENTIONS STUDY
SOURCE: IPSOS MEDIACT/GOOGLE
74% 
of shoppers 
search online to get ideas 
for their holiday wish lists 
SOURCE: CATALOG SPREE
82% 
of retailers are making 
investments in mobile 
technology this holiday 
season 
SOURCE: INTERNET RETAILER
84% of marketers 
use 
mobile-optimized 
websites 
SOURCE: EXPERIAN
SOURCE: SHOP.ORG
77% 
of retailers are enhancing 
the search capabilities of 
their website this season 
SOURCE: INTERNET RETAILER
Over 25% 
of retailers will make significant 
use of smartphone & tablet 
paid search campaigns 
SOURCE: SHOP.ORG
55% of retailers are using 
search marketing 
to persuade 
customers to 
snatch up 
in-store deals 
SOURCE: SHOP.ORG
Takeaway: 
Be prepared to have all of your web content just as 
accessible on a tablet or iPhone as it is on a computer. How 
do your emails look on a smart phone? Can people access 
your coupons via their iPads? Are email buttons clickable and 
web content easy to find? 
Don’t miss out on an opportunity to gain new customers 
because they couldn’t consume your marketing while on-the-go! 
Mobile content consumption is growing rapidly, and being 
unprepared could cause your marketing to take a big hit.
On-Page 
SEO Template 
Free Download
Email
49% 
of all emails are 
opened and read on a 
mobile device 
SOURCE: YESMAIL INTERACTIVE
yet … 1/3 
of top ecommerce 
brand emails linked to 
a non-mobile optimized 
landing page 
SOURCE: YESMAIL INTERACTIVE
71% 
of in-store 
shoppers say email 
offers influence them to buy 
SOURCE: YESMAIL INTERACTIVE 
80% 
of online 
shoppers and
55% 
of brands use email as their #1 
holiday marketing channel 
SOURCE: ACCENTURE
44% 
of shoppers learned 
about the best Cyber 
Monday deals 
through retailers’ 
emails in 2012 
SOURCE: BIZRATE INSIGHTS
74% 
of holiday retailers are using 
email to get customers to 
cash in on deals 
SOURCE: SHOP.ORG
56% of businesses plan to increase their 
investment in email marketing this year 
SOURCE: SEARCH ENGINE PEOPLE
93% 
of those marketers 
plan to increase or maintain 
the same level of email investment 
SOURCE: EXPERIAN
Takeaway: 
Email is a powerful tool to offer your potential customers 
valuable information and offers directly. In fact, consumers 
have grown to expect it! Use email to send enjoyable holiday 
content, product coupons, or last minute special deals to your 
network. 
But don’t abuse the technology – be smart about what you 
send. Making marketing people love is crucial year-round, but 
especially important during the holidays.
The Anatomy of a 
Five-Star Email 
Free Download
Social 
Media
64% 
of shoppers 
have bought a 
product because of 
something they’ve 
seen on Twitter 
SOURCE: CMO.COM
30% 
of Twitter users tweet about holiday 
shopping before October 
SOURCE: CMO.COM
64.8% 
of consumers 
will turn to 
social media sites 
to find the perfect gift 
SOURCE: CROWDTAP
24.8% 
of consumers trust peer 
recommendations on 
Facebook and Twitter 
when deciding to 
purchase a holiday gift 
SHOP.ORG 
That’s more than banner 
ads, magazine ads, TV 
commercials combined 
SOURCE: CROWDTAP
On Pinterest, 
revenue per visit 
is up by 
150% 
SOURCE: CMO.COM
67% 
of consumers would be likely to share 
a digital coupon on Facebook during 
the holidays 
63.4% 
SOURCE: CROWDTAP 
would be likely to share a link to a 
holiday contest
49% 
of marketers plan to include social 
sharing tools & buttons from their 
website (up from 36% in 2012) 
SOURCE: EXPERIAN
53.9% 
of shoppers will use social media 
while shopping in-store, and 
38.4% 
will tweet about promotional 
offers, deals, and finds 
SOURCE: CROWDTAP
SOURCES: CMO.COM AND GOOGLE 2013 HOLIDAY SHOPPER INTENTIONS STUDY
Takeaway: 
People and businesses are using social tools for product 
suggestions and reviews, both from their friends and from the 
vendors themselves. That means you need to share your best 
content on social, as well as have your content easy to share 
by others. 
Also, consider how you can use social channels to collect 
and promote reviews and ratings from your best customers. 
Finally, have a visual product? You never know, Pinterest may 
become your best performing channel!
250 Holiday 
Stock Photos 
Free Download
39% 
of shoppers hear about 
the best holiday deals by 
visiting a company’s 
website directly 
SOURCE: MONETATE
41% 
of consumers visited a retailer’s 
site directly to learn more about 
Cyber Monday deals in 2012 
SOURCE: BIZRATE INSIGHTS
92% of holiday shoppers will 
go online to research 
and/or purchase gifts 
this season 
SOURCE: CMO.COM
39% of marketers 
plan to incorporate 
ratings & reviews into 
their customers’ holiday 
shopping experience 
SOURCE: EXPERIAN
Compared to 2012, 
consumers are 
viewing an average of 35% 
more pages on 
retail websites 
SOURCE: INTERNET RETAILER
SOURCE: SHOP.ORG
SOURCE: INTERNET RETAILER & EXPERIAN
Nearly 40% 
SOURCE: STEELHOUSE 
of retailers will use free shipping 
offers on their website to entice 
customers to shop online this 
holiday season
yet, less than 1/2 
of retailers will use 
homepage messaging 
to get the word 
out about 
in-store offers 
SOURCE: SHOP.ORG
But for the 2012 
season, marketers used 
fewer site-wide promotions 
in favor of 
Personalized 
Discounts 
SOURCE: SHOP.ORG
Online holiday sales will reach $82 billion 
in 2013, up 15% 
over 2012 
SOURCE: NATIONAL RETAIL FOUNDATION
Takeaway: 
Don’t forget the value of a true-blue, user-friendly website. Use your 
homepage to promote your best performing marketing materials, whether 
it be coupons, a specific CTA, or a piece of content. Use that real estate to 
your advantage. 
Another key piece of your website is, of course, your blog! Are you 
creating blog content that tees up the promotion of your products and 
services? You should! 
And of course, just like we mentioned before, make sure you have a 
mobile version of your websites so your best customers can research your 
products from anywhere.
5 Blog Post 
Templates 
Free Download
Checklist: 
Mobile & Search 
q Make sure your website is mobile-optimized 
q Check that your emails are easy to read and buttons are 
clickable on a mobile phone 
q Consider creating a mobile app to support your marketing 
q Check that your product pages come up in search, or optimize 
those pages if they don’t 
Free Download 
Plan ahead with the 
On-Page SEO 
Template:
Checklist: 
Email 
q Plan your holiday email calendar 
q Decide what offers you will send via email, like coupons or 
special deals 
q Make sure your emails link to an optimized, mobile-friendly 
page on your website 
q Have a plan and tool in place to measure your emails 
effectiveness 
Free Download 
Craft the perfect email 
with the Anatomy of a 
Five-Star Email:
Checklist: 
Social 
q Share your best content throughout your social accounts 
q Have a plan to monitor social engagement while taking any 
holiday vacation 
q Showcase customer reviews via social channels 
q Consider experimenting with product visuals on Pinterest 
q Make sure all your content and product info is easy to share 
Free Download 
Use visuals on social 
media with 250 
Holiday Stock Photos:
Checklist: 
Website & Blog 
q Use some of your homepage real-estate to promote your best 
offers and CTAs 
q Keep visitors up-to-date with deals on your website 
q Use your blog to write great content that tees up product 
promotion 
q Work with guest bloggers for third party reviews 
Create remarkable 
content with 5 Blog 
Post Templates: Free Download
Happy Holidays! 
from your friends at

Weitere ähnliche Inhalte

Was ist angesagt?

TC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyTC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
 
Along the digital path to purchase 2015
Along the digital path to purchase 2015Along the digital path to purchase 2015
Along the digital path to purchase 2015John Andrews
 
Riot Branding e Marketing Strategy 2021
Riot Branding e Marketing Strategy 2021Riot Branding e Marketing Strategy 2021
Riot Branding e Marketing Strategy 2021Rafael Rodrigo Leitão
 
The growth of eCommerce: does it impact brand strategy?
The growth of eCommerce: does it impact  brand strategy?The growth of eCommerce: does it impact  brand strategy?
The growth of eCommerce: does it impact brand strategy?Nurun
 
The State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry EditionThe State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
 
Keeping up with Google 2014
Keeping up with Google 2014Keeping up with Google 2014
Keeping up with Google 2014Calvin Nguyen
 
Digital marketing-overview-5-3
Digital marketing-overview-5-3Digital marketing-overview-5-3
Digital marketing-overview-5-3RAHUL CHAVAN
 
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North AmericaB2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North AmericaContent Marketing Institute
 
Digital and the path to purchase webinar
Digital and the path to purchase webinarDigital and the path to purchase webinar
Digital and the path to purchase webinarBrunner
 
Crafted Media - the state of ecommerce
Crafted Media - the state of ecommerceCrafted Media - the state of ecommerce
Crafted Media - the state of ecommerceCrafted
 
The Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakThe Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakRad Paluszak at Husky Hamster
 
Holiday planning-playbook-web-final
Holiday planning-playbook-web-finalHoliday planning-playbook-web-final
Holiday planning-playbook-web-finalDavid Ginn
 
Holiday Facebook Ads, the Ultimate Gift to Your Business
Holiday Facebook Ads, the Ultimate Gift to Your BusinessHoliday Facebook Ads, the Ultimate Gift to Your Business
Holiday Facebook Ads, the Ultimate Gift to Your BusinessGODigitalMarketing
 
8 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 20208 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 2020Bijaykumar86
 
How today's email marketing are connecting, engaging and inspiring customers
How today's email marketing are connecting, engaging and inspiring customersHow today's email marketing are connecting, engaging and inspiring customers
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
 
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...Content Marketing Institute
 
2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce 2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
 
Digital Marketing for 2016
Digital Marketing for 2016Digital Marketing for 2016
Digital Marketing for 2016Tony Passey
 

Was ist angesagt? (20)

TC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyTC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey Study
 
Along the digital path to purchase 2015
Along the digital path to purchase 2015Along the digital path to purchase 2015
Along the digital path to purchase 2015
 
Riot Branding e Marketing Strategy 2021
Riot Branding e Marketing Strategy 2021Riot Branding e Marketing Strategy 2021
Riot Branding e Marketing Strategy 2021
 
Top Holiday Weekend campaigns of 2016
Top Holiday Weekend campaigns of 2016Top Holiday Weekend campaigns of 2016
Top Holiday Weekend campaigns of 2016
 
The growth of eCommerce: does it impact brand strategy?
The growth of eCommerce: does it impact  brand strategy?The growth of eCommerce: does it impact  brand strategy?
The growth of eCommerce: does it impact brand strategy?
 
The State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry EditionThe State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry Edition
 
Keeping up with Google 2014
Keeping up with Google 2014Keeping up with Google 2014
Keeping up with Google 2014
 
Digital marketing-overview-5-3
Digital marketing-overview-5-3Digital marketing-overview-5-3
Digital marketing-overview-5-3
 
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North AmericaB2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
 
Digital and the path to purchase webinar
Digital and the path to purchase webinarDigital and the path to purchase webinar
Digital and the path to purchase webinar
 
Crafted Media - the state of ecommerce
Crafted Media - the state of ecommerceCrafted Media - the state of ecommerce
Crafted Media - the state of ecommerce
 
The Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad PaluszakThe Essential Guide to Digital Marketing - Rad Paluszak
The Essential Guide to Digital Marketing - Rad Paluszak
 
Holiday planning-playbook-web-final
Holiday planning-playbook-web-finalHoliday planning-playbook-web-final
Holiday planning-playbook-web-final
 
Holiday Facebook Ads, the Ultimate Gift to Your Business
Holiday Facebook Ads, the Ultimate Gift to Your BusinessHoliday Facebook Ads, the Ultimate Gift to Your Business
Holiday Facebook Ads, the Ultimate Gift to Your Business
 
8 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 20208 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 2020
 
Toffee Talk_Albee & Vinay
Toffee Talk_Albee & VinayToffee Talk_Albee & Vinay
Toffee Talk_Albee & Vinay
 
How today's email marketing are connecting, engaging and inspiring customers
How today's email marketing are connecting, engaging and inspiring customersHow today's email marketing are connecting, engaging and inspiring customers
How today's email marketing are connecting, engaging and inspiring customers
 
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
 
2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce 2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce
 
Digital Marketing for 2016
Digital Marketing for 2016Digital Marketing for 2016
Digital Marketing for 2016
 

Andere mochten auch

Глобальный взгляд на мобильный мир
Глобальный взгляд на мобильный мирГлобальный взгляд на мобильный мир
Глобальный взгляд на мобильный мирEvgeny Tsarkov
 
A/B Testing and MultiVariate Testing
A/B Testing and MultiVariate TestingA/B Testing and MultiVariate Testing
A/B Testing and MultiVariate TestingEvgeny Tsarkov
 
The Complete Guide to Twitter Analytics
The Complete Guide to Twitter AnalyticsThe Complete Guide to Twitter Analytics
The Complete Guide to Twitter AnalyticsEvgeny Tsarkov
 
Programming for non-Programmers
Programming for non-ProgrammersProgramming for non-Programmers
Programming for non-ProgrammersEvgeny Tsarkov
 
Как россияне используют смартфоны
Как россияне используют смартфоныКак россияне используют смартфоны
Как россияне используют смартфоныEvgeny Tsarkov
 
Making Friends and Influencing People
Making Friends and Influencing PeopleMaking Friends and Influencing People
Making Friends and Influencing PeopleEvgeny Tsarkov
 
Marketing Automation Simplified. The Small Guide to Big Ideas
Marketing Automation Simplified. The Small Guide to Big IdeasMarketing Automation Simplified. The Small Guide to Big Ideas
Marketing Automation Simplified. The Small Guide to Big IdeasEvgeny Tsarkov
 
How to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingHow to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingEvgeny Tsarkov
 
Key Digital Trends for 2014
Key Digital Trends for 2014Key Digital Trends for 2014
Key Digital Trends for 2014Evgeny Tsarkov
 
50 tried and true social insights
50 tried and true social insights50 tried and true social insights
50 tried and true social insightsEvgeny Tsarkov
 
How to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingHow to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingEvgeny Tsarkov
 

Andere mochten auch (12)

Глобальный взгляд на мобильный мир
Глобальный взгляд на мобильный мирГлобальный взгляд на мобильный мир
Глобальный взгляд на мобильный мир
 
A/B Testing and MultiVariate Testing
A/B Testing and MultiVariate TestingA/B Testing and MultiVariate Testing
A/B Testing and MultiVariate Testing
 
The Complete Guide to Twitter Analytics
The Complete Guide to Twitter AnalyticsThe Complete Guide to Twitter Analytics
The Complete Guide to Twitter Analytics
 
Programming for non-Programmers
Programming for non-ProgrammersProgramming for non-Programmers
Programming for non-Programmers
 
Как россияне используют смартфоны
Как россияне используют смартфоныКак россияне используют смартфоны
Как россияне используют смартфоны
 
Making Friends and Influencing People
Making Friends and Influencing PeopleMaking Friends and Influencing People
Making Friends and Influencing People
 
Marketing Automation Simplified. The Small Guide to Big Ideas
Marketing Automation Simplified. The Small Guide to Big IdeasMarketing Automation Simplified. The Small Guide to Big Ideas
Marketing Automation Simplified. The Small Guide to Big Ideas
 
How to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingHow to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile Marketing
 
Digital Life in 2025
Digital Life in 2025Digital Life in 2025
Digital Life in 2025
 
Key Digital Trends for 2014
Key Digital Trends for 2014Key Digital Trends for 2014
Key Digital Trends for 2014
 
50 tried and true social insights
50 tried and true social insights50 tried and true social insights
50 tried and true social insights
 
How to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile MarketingHow to Generate Leads with Mobile Marketing
How to Generate Leads with Mobile Marketing
 

Ähnlich wie 47 Stats for Remarkable Holiday Marketing

47 Stats for Remarkable Holiday Marketing
47 Stats for Remarkable Holiday Marketing47 Stats for Remarkable Holiday Marketing
47 Stats for Remarkable Holiday MarketingHubSpot
 
Unwrapping the 2016 Holiday Shopper
Unwrapping the 2016 Holiday ShopperUnwrapping the 2016 Holiday Shopper
Unwrapping the 2016 Holiday ShopperSignal
 
6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies6 Essential Holiday Retail Strategies
6 Essential Holiday Retail StrategiesRevTrax
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe
 
2014 Holiday Predictions and Prep List
2014 Holiday Predictions and Prep List2014 Holiday Predictions and Prep List
2014 Holiday Predictions and Prep ListPlaceable
 
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...Tinuiti
 
3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
 
3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol RetailConner Downey
 
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping seasonGet your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping seasonPromodo
 
20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper
20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper
20 Ways to Supercharge Your Micro Moments with Your Holiday ShopperLogo Design Guru
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
 
Destination Marketing: The Journey Before The Destination
Destination Marketing: The Journey Before The DestinationDestination Marketing: The Journey Before The Destination
Destination Marketing: The Journey Before The DestinationStefanos Karagos
 
How to Keep the Holiday High Going for Customers
How to Keep the Holiday High Going for CustomersHow to Keep the Holiday High Going for Customers
How to Keep the Holiday High Going for CustomersNarvar
 
Boost Brand & Product Discovery with a Paid Social Diversification Strategy
Boost Brand & Product Discovery with a Paid Social Diversification StrategyBoost Brand & Product Discovery with a Paid Social Diversification Strategy
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
 
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
 
Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Prayukth K V
 
Mason Garrity - The Online Super Bowl: Keys to Winning the Holidays
Mason Garrity - The Online Super Bowl: Keys to Winning the HolidaysMason Garrity - The Online Super Bowl: Keys to Winning the Holidays
Mason Garrity - The Online Super Bowl: Keys to Winning the HolidaysSeattle Interactive Conference
 

Ähnlich wie 47 Stats for Remarkable Holiday Marketing (20)

47 Stats for Remarkable Holiday Marketing
47 Stats for Remarkable Holiday Marketing47 Stats for Remarkable Holiday Marketing
47 Stats for Remarkable Holiday Marketing
 
Unwrapping the 2016 Holiday Shopper
Unwrapping the 2016 Holiday ShopperUnwrapping the 2016 Holiday Shopper
Unwrapping the 2016 Holiday Shopper
 
6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies
 
2018 loyalty-guide-fnl
2018 loyalty-guide-fnl2018 loyalty-guide-fnl
2018 loyalty-guide-fnl
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019
 
2014 Holiday Predictions and Prep List
2014 Holiday Predictions and Prep List2014 Holiday Predictions and Prep List
2014 Holiday Predictions and Prep List
 
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...
 
3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail
 
3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights - The Digital Transformation of Alcohol Retail
3x3 Insights - The Digital Transformation of Alcohol Retail
 
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping seasonGet your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
 
Adobe Get Personal Infographic
Adobe Get Personal InfographicAdobe Get Personal Infographic
Adobe Get Personal Infographic
 
20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper
20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper
20 Ways to Supercharge Your Micro Moments with Your Holiday Shopper
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
 
Destination Marketing: The Journey Before The Destination
Destination Marketing: The Journey Before The DestinationDestination Marketing: The Journey Before The Destination
Destination Marketing: The Journey Before The Destination
 
How to Keep the Holiday High Going for Customers
How to Keep the Holiday High Going for CustomersHow to Keep the Holiday High Going for Customers
How to Keep the Holiday High Going for Customers
 
Holiday 2015 Digital Marketing Trends
Holiday 2015 Digital Marketing TrendsHoliday 2015 Digital Marketing Trends
Holiday 2015 Digital Marketing Trends
 
Boost Brand & Product Discovery with a Paid Social Diversification Strategy
Boost Brand & Product Discovery with a Paid Social Diversification StrategyBoost Brand & Product Discovery with a Paid Social Diversification Strategy
Boost Brand & Product Discovery with a Paid Social Diversification Strategy
 
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...
 
Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Social media marketing planning guide for 2016
Social media marketing planning guide for 2016
 
Mason Garrity - The Online Super Bowl: Keys to Winning the Holidays
Mason Garrity - The Online Super Bowl: Keys to Winning the HolidaysMason Garrity - The Online Super Bowl: Keys to Winning the Holidays
Mason Garrity - The Online Super Bowl: Keys to Winning the Holidays
 

Mehr von Evgeny Tsarkov

Тренды в мобильных UX / UI
Тренды в мобильных UX / UIТренды в мобильных UX / UI
Тренды в мобильных UX / UIEvgeny Tsarkov
 
New CMO Guide - Handbook for Marketing Leaders
New CMO Guide - Handbook for Marketing LeadersNew CMO Guide - Handbook for Marketing Leaders
New CMO Guide - Handbook for Marketing LeadersEvgeny Tsarkov
 
Guide to Predictive Lead Scoring
Guide to Predictive Lead ScoringGuide to Predictive Lead Scoring
Guide to Predictive Lead ScoringEvgeny Tsarkov
 
How to 10x Your Content Marketing Team's Productivity
How to 10x Your Content Marketing Team's ProductivityHow to 10x Your Content Marketing Team's Productivity
How to 10x Your Content Marketing Team's ProductivityEvgeny Tsarkov
 
LinkedIn Tips for the Social Marketer Cheatsheet
LinkedIn Tips for the Social Marketer CheatsheetLinkedIn Tips for the Social Marketer Cheatsheet
LinkedIn Tips for the Social Marketer CheatsheetEvgeny Tsarkov
 
Decoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesDecoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesEvgeny Tsarkov
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content MarketingEvgeny Tsarkov
 
Guide to Influencer Marketing
Guide to Influencer MarketingGuide to Influencer Marketing
Guide to Influencer MarketingEvgeny Tsarkov
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyEvgeny Tsarkov
 
The 2015 App Marketing Guide
The 2015 App Marketing GuideThe 2015 App Marketing Guide
The 2015 App Marketing GuideEvgeny Tsarkov
 
Millennial Mind - How Content Drives Brand Loyalty
Millennial Mind - How Content Drives Brand LoyaltyMillennial Mind - How Content Drives Brand Loyalty
Millennial Mind - How Content Drives Brand LoyaltyEvgeny Tsarkov
 
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsListen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
 
Ultimate Guide to App User Engagement
Ultimate Guide to App User EngagementUltimate Guide to App User Engagement
Ultimate Guide to App User EngagementEvgeny Tsarkov
 
Ultimate Guide to Moblie App A/B Testing
Ultimate Guide to Moblie App A/B TestingUltimate Guide to Moblie App A/B Testing
Ultimate Guide to Moblie App A/B TestingEvgeny Tsarkov
 
52 Things You Didn’t Know About Buzzfeed
52 Things You Didn’t Know About Buzzfeed52 Things You Didn’t Know About Buzzfeed
52 Things You Didn’t Know About BuzzfeedEvgeny Tsarkov
 
10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 SecondsEvgeny Tsarkov
 

Mehr von Evgeny Tsarkov (20)

Тренды в мобильных UX / UI
Тренды в мобильных UX / UIТренды в мобильных UX / UI
Тренды в мобильных UX / UI
 
Mobile UI / UX Trends
Mobile UI / UX TrendsMobile UI / UX Trends
Mobile UI / UX Trends
 
New CMO Guide - Handbook for Marketing Leaders
New CMO Guide - Handbook for Marketing LeadersNew CMO Guide - Handbook for Marketing Leaders
New CMO Guide - Handbook for Marketing Leaders
 
Guide to Predictive Lead Scoring
Guide to Predictive Lead ScoringGuide to Predictive Lead Scoring
Guide to Predictive Lead Scoring
 
How to 10x Your Content Marketing Team's Productivity
How to 10x Your Content Marketing Team's ProductivityHow to 10x Your Content Marketing Team's Productivity
How to 10x Your Content Marketing Team's Productivity
 
LinkedIn Tips for the Social Marketer Cheatsheet
LinkedIn Tips for the Social Marketer CheatsheetLinkedIn Tips for the Social Marketer Cheatsheet
LinkedIn Tips for the Social Marketer Cheatsheet
 
Decoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesDecoupling Global Digital Marketing Services
Decoupling Global Digital Marketing Services
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
 
Guide to Influencer Marketing
Guide to Influencer MarketingGuide to Influencer Marketing
Guide to Influencer Marketing
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers Journey
 
The 2015 App Marketing Guide
The 2015 App Marketing GuideThe 2015 App Marketing Guide
The 2015 App Marketing Guide
 
Millennial Mind - How Content Drives Brand Loyalty
Millennial Mind - How Content Drives Brand LoyaltyMillennial Mind - How Content Drives Brand Loyalty
Millennial Mind - How Content Drives Brand Loyalty
 
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsListen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
 
Ultimate Guide to App User Engagement
Ultimate Guide to App User EngagementUltimate Guide to App User Engagement
Ultimate Guide to App User Engagement
 
Ultimate Guide to Moblie App A/B Testing
Ultimate Guide to Moblie App A/B TestingUltimate Guide to Moblie App A/B Testing
Ultimate Guide to Moblie App A/B Testing
 
Future of Advertising
Future of AdvertisingFuture of Advertising
Future of Advertising
 
52 Things You Didn’t Know About Buzzfeed
52 Things You Didn’t Know About Buzzfeed52 Things You Didn’t Know About Buzzfeed
52 Things You Didn’t Know About Buzzfeed
 
Digital StatShot
Digital StatShotDigital StatShot
Digital StatShot
 
10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds
 

Kürzlich hochgeladen

Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Life between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfLife between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfVWO
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CSocial Samosa
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyAnton Shulke
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeThe Salesbridge
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 

Kürzlich hochgeladen (20)

Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Life between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfLife between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdf
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara C
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agency
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The Salesbridge
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 

47 Stats for Remarkable Holiday Marketing

  • 1.
  • 2. The holiday season is quickly approaching – an exciting time for B2B and B2C companies alike. Consumers shop for gadgets and gifts, while businesses buy new products and wrap up budgets for the following year. All companies need to think about how to make lovable marketing that will earn them business in this high volume, high stakes season. This SlideShare will dive into important stats from the past couple of seasons to help you take advantage of the top marketing trends that successful businesses are using. Happy Holidays!
  • 3. The 2013 State of Online Holiday Shopping
  • 4. The number of online shoppers is expected to grow from 167 million in 2012 to 192 million in 2016 SOURCE: FORRESTER RESEARCH
  • 5. 47% of consumers say that the internet is their favorite shopping destination SOURCE: DELOITTE
  • 6. 49% of marketers have created and launched a holiday campaign before Halloween this year SOURCE: STEELHOUSE
  • 7. In 2012, 129 million consumers shopped online on Cyber Monday SOURCE: EXPERIAN
  • 8. 3 in 5 retailers dedicated Over 20% of their total 2012 online marketing budgets to holiday efforts SOURCE: SHOP.ORG
  • 9. 34% of shoppers plan to shop online and in-store equally this holiday season SOURCE: THOMSON REUTERS
  • 11. Takeaway: Shoppers are going online at an increasing rate to find the right products and services for them. All the while, businesses are taking advantage of this growing trend by increasing budgets for Q4 and making holiday marketing a priority. Take advantage of this important time of year and consider increasing your marketing focus during the holiday months. But what’s the best way to attract new business during the holidays? Learn what channels and tools other marketers are using in the next sections.
  • 13. This year, 66% of tablet owners will use their tablets to make holiday purchases SOURCE: SHOP.ORG
  • 14. 76% of smartphone owners will use their devices to research & make holiday purchases SOURCE: NATIONAL GOOGLE 2013 HOLIDAY SHOPPING INTENTIONS STUDY
  • 16. 74% of shoppers search online to get ideas for their holiday wish lists SOURCE: CATALOG SPREE
  • 17. 82% of retailers are making investments in mobile technology this holiday season SOURCE: INTERNET RETAILER
  • 18. 84% of marketers use mobile-optimized websites SOURCE: EXPERIAN
  • 20. 77% of retailers are enhancing the search capabilities of their website this season SOURCE: INTERNET RETAILER
  • 21. Over 25% of retailers will make significant use of smartphone & tablet paid search campaigns SOURCE: SHOP.ORG
  • 22. 55% of retailers are using search marketing to persuade customers to snatch up in-store deals SOURCE: SHOP.ORG
  • 23. Takeaway: Be prepared to have all of your web content just as accessible on a tablet or iPhone as it is on a computer. How do your emails look on a smart phone? Can people access your coupons via their iPads? Are email buttons clickable and web content easy to find? Don’t miss out on an opportunity to gain new customers because they couldn’t consume your marketing while on-the-go! Mobile content consumption is growing rapidly, and being unprepared could cause your marketing to take a big hit.
  • 24. On-Page SEO Template Free Download
  • 25. Email
  • 26. 49% of all emails are opened and read on a mobile device SOURCE: YESMAIL INTERACTIVE
  • 27. yet … 1/3 of top ecommerce brand emails linked to a non-mobile optimized landing page SOURCE: YESMAIL INTERACTIVE
  • 28. 71% of in-store shoppers say email offers influence them to buy SOURCE: YESMAIL INTERACTIVE 80% of online shoppers and
  • 29. 55% of brands use email as their #1 holiday marketing channel SOURCE: ACCENTURE
  • 30. 44% of shoppers learned about the best Cyber Monday deals through retailers’ emails in 2012 SOURCE: BIZRATE INSIGHTS
  • 31. 74% of holiday retailers are using email to get customers to cash in on deals SOURCE: SHOP.ORG
  • 32. 56% of businesses plan to increase their investment in email marketing this year SOURCE: SEARCH ENGINE PEOPLE
  • 33. 93% of those marketers plan to increase or maintain the same level of email investment SOURCE: EXPERIAN
  • 34. Takeaway: Email is a powerful tool to offer your potential customers valuable information and offers directly. In fact, consumers have grown to expect it! Use email to send enjoyable holiday content, product coupons, or last minute special deals to your network. But don’t abuse the technology – be smart about what you send. Making marketing people love is crucial year-round, but especially important during the holidays.
  • 35. The Anatomy of a Five-Star Email Free Download
  • 37. 64% of shoppers have bought a product because of something they’ve seen on Twitter SOURCE: CMO.COM
  • 38. 30% of Twitter users tweet about holiday shopping before October SOURCE: CMO.COM
  • 39. 64.8% of consumers will turn to social media sites to find the perfect gift SOURCE: CROWDTAP
  • 40. 24.8% of consumers trust peer recommendations on Facebook and Twitter when deciding to purchase a holiday gift SHOP.ORG That’s more than banner ads, magazine ads, TV commercials combined SOURCE: CROWDTAP
  • 41. On Pinterest, revenue per visit is up by 150% SOURCE: CMO.COM
  • 42. 67% of consumers would be likely to share a digital coupon on Facebook during the holidays 63.4% SOURCE: CROWDTAP would be likely to share a link to a holiday contest
  • 43. 49% of marketers plan to include social sharing tools & buttons from their website (up from 36% in 2012) SOURCE: EXPERIAN
  • 44. 53.9% of shoppers will use social media while shopping in-store, and 38.4% will tweet about promotional offers, deals, and finds SOURCE: CROWDTAP
  • 45. SOURCES: CMO.COM AND GOOGLE 2013 HOLIDAY SHOPPER INTENTIONS STUDY
  • 46. Takeaway: People and businesses are using social tools for product suggestions and reviews, both from their friends and from the vendors themselves. That means you need to share your best content on social, as well as have your content easy to share by others. Also, consider how you can use social channels to collect and promote reviews and ratings from your best customers. Finally, have a visual product? You never know, Pinterest may become your best performing channel!
  • 47. 250 Holiday Stock Photos Free Download
  • 48.
  • 49. 39% of shoppers hear about the best holiday deals by visiting a company’s website directly SOURCE: MONETATE
  • 50. 41% of consumers visited a retailer’s site directly to learn more about Cyber Monday deals in 2012 SOURCE: BIZRATE INSIGHTS
  • 51. 92% of holiday shoppers will go online to research and/or purchase gifts this season SOURCE: CMO.COM
  • 52. 39% of marketers plan to incorporate ratings & reviews into their customers’ holiday shopping experience SOURCE: EXPERIAN
  • 53. Compared to 2012, consumers are viewing an average of 35% more pages on retail websites SOURCE: INTERNET RETAILER
  • 56. Nearly 40% SOURCE: STEELHOUSE of retailers will use free shipping offers on their website to entice customers to shop online this holiday season
  • 57. yet, less than 1/2 of retailers will use homepage messaging to get the word out about in-store offers SOURCE: SHOP.ORG
  • 58. But for the 2012 season, marketers used fewer site-wide promotions in favor of Personalized Discounts SOURCE: SHOP.ORG
  • 59. Online holiday sales will reach $82 billion in 2013, up 15% over 2012 SOURCE: NATIONAL RETAIL FOUNDATION
  • 60. Takeaway: Don’t forget the value of a true-blue, user-friendly website. Use your homepage to promote your best performing marketing materials, whether it be coupons, a specific CTA, or a piece of content. Use that real estate to your advantage. Another key piece of your website is, of course, your blog! Are you creating blog content that tees up the promotion of your products and services? You should! And of course, just like we mentioned before, make sure you have a mobile version of your websites so your best customers can research your products from anywhere.
  • 61. 5 Blog Post Templates Free Download
  • 62. Checklist: Mobile & Search q Make sure your website is mobile-optimized q Check that your emails are easy to read and buttons are clickable on a mobile phone q Consider creating a mobile app to support your marketing q Check that your product pages come up in search, or optimize those pages if they don’t Free Download Plan ahead with the On-Page SEO Template:
  • 63. Checklist: Email q Plan your holiday email calendar q Decide what offers you will send via email, like coupons or special deals q Make sure your emails link to an optimized, mobile-friendly page on your website q Have a plan and tool in place to measure your emails effectiveness Free Download Craft the perfect email with the Anatomy of a Five-Star Email:
  • 64. Checklist: Social q Share your best content throughout your social accounts q Have a plan to monitor social engagement while taking any holiday vacation q Showcase customer reviews via social channels q Consider experimenting with product visuals on Pinterest q Make sure all your content and product info is easy to share Free Download Use visuals on social media with 250 Holiday Stock Photos:
  • 65. Checklist: Website & Blog q Use some of your homepage real-estate to promote your best offers and CTAs q Keep visitors up-to-date with deals on your website q Use your blog to write great content that tees up product promotion q Work with guest bloggers for third party reviews Create remarkable content with 5 Blog Post Templates: Free Download
  • 66. Happy Holidays! from your friends at