Learn how to use Etix Analytics and Etix Community to analyze and sell more tickets to your events.

1. #EtixLive#EtixLive
Elevate Your Event Lifecycle with
Etix Analytics and Etix Community

2. #EtixBlast
The Event Lifecycle

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The Event Lifecycle

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Etix Analytics

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➔ Overall sales totals for the past 30 days
➔ Sales snapshot of upcoming performance
Sales Dashboard

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Online Analytics
➔ Full conversion data for
performances
➔ Reports that plot out actionable next
steps42%
of Etix.com
sessions occur
on mobile
devices.

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➔ Identify highs and lows during the events lifecycles
➔ Track growth for like performances
We see a 30% average
conversion rate from
emails captured through
our pre-sale email tool.
Compare Performances

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Sales by Channel
➔ See a snapshot of how your sales channels are
performing

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Sales by Geo
29%
higher unique
open rates
41%
higher unique
click rates
Marketing Land
Personalized emails
deliver 29% higher
unique open rates and
41% higher unique click
rates than mass
promotional campaigns.
➔ Quickly view ticket sales by location
for one or more performances

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Sales Matrix
➔ Know when your customers are most likely to buy

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Tickets per Order
➔ Displays the number of tickets sold per order for a
single performance or by aggregate for multiple
performances

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Etix Community

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➔ Quickly view ticket buyers at a Performance Level
➔ Export for use in your email marketing campaigns
➔ Filter by performances, postal code, or purchase
amount
Segmented emails achieve
a 15% higher click rate
than overall list click rates.
Etix Community

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Client Success Stories

15. Headliners Music Hall
uses the Sales Matrix
➔ Split email list into 3 groups to test
send times
➔ Used the Sales Matrix to decide on
best times to test messaging
9am 3pm 9pm
Week 1 Group A Group B Group C
Week 2 Group C Group A Group B
Week 3 Group B Group C Group A
Week 4 Group A Group B Group C
Week 5 Group C Group A Group B
Week 6 Group B Group C Group A
Send Schedule
9pm earned the
highest rates while
3pm counted the
most conversions.

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➔ Used Etix Community to identify “Superfans” based on purchase
amount, frequency and recency
➔ Changed frequency to target Superfans and avoid overloading
everyone else
➔ 60% growth in email database
➔ 30% better email open rates &
79% increase in average click
rates
➔ 221% increase in ticket
revenue
Headliners Music Hall uses
Etix Community to Target Superfans

17. #EtixLive#EtixLive
Say hello.
hello@rockhousepartners.com | rockhousepartners.com
Questions?
Zack Wright
Senior Account Manager
zack@rockhousepartners.com