14-15 Mart 2012 tarihlerinde Barcelona'da düzenlenen The E-World conferansında ETİD Yönetim Kurulu Üyesi Aslı Gökdere Türkiye'deki e-ticaret pazarı hakkındaki sunumu

1. E-commerce
Market of Turkey
Presented by Aslı Gökdere
Board Member of ETID
Founder & CEO of Evmanya.com

2. 74 M
Population of Turkey
23.4
Unique Number of
M 6 TH
Largest internet
internet users population in europe
(+15)

3. % 44
Internet
% 22
Percentage of
penetration mobile internet users

4. $12,5
Online Payments
B $ 4 B
E-Commerce

5. 75
57
%
Estimated growth
% rate in 2012
Revenue increase
in 2011

6. 7 M
Number of online
$100
Average order value
Shoppers

7. Global E-Commerce Statistics

8. Top Searched & Selling
Categories in Turkey
Searching Buying
Electronics & Appliances 17,6% 19%
Shoes 13,3% 9,2%
Computer Hardware 12,2% 17,4%
Women clothing 11,4% 10,6%
Books 10,7% 14,1%
Tickets & Hotel Rez. 10% 24,5%
Cosmetics 8% 10,2%
Music 8,5% 4,3%
Men Clothing 8,4% 10%
Video Games & Software 8,2% 7%
Home Products 8,2% 8,7%
Furniture 7,1%1,9%
Accessories & Jewelery 6,5% 3,7%
Flowers 2,4% 4,1%
Toys 3,3% 3,8%
0 0 0 0 0

9. 31.5
Number of
M 6 TH
Largest Facebook
Facebook users population
%40 Penetration %92 Penetration
of Turkish Population of Online Turkish Population

10. Philippines 93.5%
Turkey 92.5%
Chile 90.9%
Argentina 89.9%
Colombia 89.5%
Peru 89.3%
Israel 88.6%
Top 10 Global markets by
Malaysia 88.2%
Venezuela 86.9%
Facebook.com %Reach
Indonesia 86.7%
86 88 90 92 94

11. TOP 5
Turkish Web Trends
1 Mobile
2 Online Gaming
3 Vertical E-commerce
4 Social Shopping
5 Alternative Payment Systems

12. Association of Turkish Internet Retailers
Founded at
2007
Number of
members
32
Coverage of
% 90 Turkish E-commerce
Revenue

13. THANK YOU!
Presented by Aslı Gökdere
Board Member of ETID
Founder & CEO of Evmanya.com
www.linkedin.com/in/asligokdere
www.twitter.com/asligokdere