National Landscapes Presentation

What is the National Landscapes Initiative? ,[object Object]

THE TARGET MARKET SEGMENT – INTERNATIONAL EXPERIENCE SEEKERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT ARE THEY LOOKING FOR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Australia’s Green Cauldron The Power of Opposites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opposites add sharp edges to a Brand without blunting the power of the metaphor

Brand Descriptor - An Ancient Volcanic Hotspot, Now A Gondwanan Rainforest

Brand Promise Immerse Yourself in a Mysterious Melting Pot

How do I get involved ,[object Object]

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How does this help me become more sustainable? ,[object Object]

National Landscapes Presentation

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National Landscapes Presentation