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lululemon athletica




        The Social Media Brand Affinity Specialist


              Social Media Brand Building
lululemon athletica




                  Social Media implies
                      “Online-isation“
                    ...
kio




The mass consumer turns
into an individual consumer.
Real-time triggers
                  brand swap
                   behaviour.



goosmurf
Brands and products
                       are expired
                     to be seen as
              “Impulse Buy Items...
Social-Medialisation put
brands and products under
permanent test.




 Witt Istanbul Suites
Comprehensive survey in
Real-time only.




kainet
Social Media
requires permanent
          presence.




             romainguy
Permanent presence,
but please, agitate
empathetically at
appropriate moments.   joguldi
David Chartier


Identifying unmet needs,
before time, will enable…




…to bond brands and
products to consumer
potential...
sgt2009


   No isolation, but integration
of Social Media Brand Building
        causes Brand Bonding.
Social Media Monitoring –
no space for tunnel vision.




access.denied
sgt2009




       Brand Building with
  comprehensive survey –
get Real-time phenomenon
       under ridge control.
Sapere aude!




Consumers own user maturity‘s respect.

                               Billychic
Social Media Brand Building:
drives sales




for two-way communication
and multiplies advertising impact.
  Kyle MacKenzie
“Online advertising spending
in the UK has overtaken
television expenditure for
the first time” (BBC)




                ...
A small piece of
    TV-Media Spending
       shift away from
one-way communication
 towards Social Media,…



           ...
…a giant leap for boosting
  the advertising engine.

                        foooooey




           Reservations for
   ...
Kontakt




                                                     ethority GmbH & Co. KG
Feel free to contact us
          ...
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ethority - Social Media Brand Building (EN)

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ethority - Social Media Brand Building (english)

Pics:
1: http://www.flickr.com/photos/lululemonathletica/
2: http://www.flickr.com/photos/kio/
3: http://www.flickr.com/photos/goosmurf/
4: http://www.flickr.com/photos/orinrobertjohn/
5: http://www.flickr.com/photos/wittistanbulsuites/
6: http://www.flickr.com/photos/kainet/
7: http://www.flickr.com/photos/romainguy/
8: http://www.flickr.com/photos/landschaft/
9: http://www.flickr.com/photos/dcharti/
10: http://www.flickr.com/photos/survivors_grossglocknertour_2009/
11: http://www.flickr.com/photos/access/
12: http://www.flickr.com/photos/survivors_grossglocknertour_2009/
13: http://www.flickr.com/photos/billychic/
14: http://www.flickr.com/photos/kylemackenzie/
15: http://www.flickr.com/photos/josephpetepickle/
16: http://www.flickr.com/photos/fooey/
17: http://www.flickr.com/photos/fooey/

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Veröffentlicht in: Business, Technologie
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ethority - Social Media Brand Building (EN)

  1. 1. lululemon athletica The Social Media Brand Affinity Specialist Social Media Brand Building
  2. 2. lululemon athletica Social Media implies “Online-isation“ of everyday life.
  3. 3. kio The mass consumer turns into an individual consumer.
  4. 4. Real-time triggers brand swap behaviour. goosmurf
  5. 5. Brands and products are expired to be seen as “Impulse Buy Items.” Orin Zebest
  6. 6. Social-Medialisation put brands and products under permanent test. Witt Istanbul Suites
  7. 7. Comprehensive survey in Real-time only. kainet
  8. 8. Social Media requires permanent presence. romainguy
  9. 9. Permanent presence, but please, agitate empathetically at appropriate moments. joguldi
  10. 10. David Chartier Identifying unmet needs, before time, will enable… …to bond brands and products to consumer potential permanently.
  11. 11. sgt2009 No isolation, but integration of Social Media Brand Building causes Brand Bonding.
  12. 12. Social Media Monitoring – no space for tunnel vision. access.denied
  13. 13. sgt2009 Brand Building with comprehensive survey – get Real-time phenomenon under ridge control.
  14. 14. Sapere aude! Consumers own user maturity‘s respect. Billychic
  15. 15. Social Media Brand Building: drives sales for two-way communication and multiplies advertising impact. Kyle MacKenzie
  16. 16. “Online advertising spending in the UK has overtaken television expenditure for the first time” (BBC) josephpetepickle
  17. 17. A small piece of TV-Media Spending shift away from one-way communication towards Social Media,… foooooey
  18. 18. …a giant leap for boosting the advertising engine. foooooey Reservations for Immersion Days very welcomed till Dec., 20th, 2009
  19. 19. Kontakt ethority GmbH & Co. KG Feel free to contact us Büschstr. 7 (near Gänsemarkt) 20354 Hamburg For further informationen visit us: » http://www.ethority.de/weblog » http://www.twitter.com/ethority  +49 (0) 40 - 300 699 80 contact@ethority.de » http://www.facebook.com/ethority www.ethority.net » http://www.youtube.com/ethority

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