This document summarizes a presentation on crowdfunding given by Robin Teigland and Claire Ingram at the Stockholm School of Economics. It defines crowdfunding as accumulating small investments from a large number of individuals via the internet. It describes four forms of crowdfunding: donation-based, reward-based, equity-based, and debt-based. The presentation discusses trends in crowdfunding such as niche platforms, community crowdfunding, and internal corporate crowdfunding. It also outlines some benefits and challenges of crowdfunding, including the ability to test ideas and raise funds faster, but with potentially limited funds and a need for other resources.
2. Crowdfunding in Sweden
Dr. Robin Teigland
Associate Professor
Stockholm School of Economics
robin.teigland@hhs.se
@robinteigland
Claire Ingram
PhD Student
Stockholm School of Economics
claire.ingram@hhs.se
@Claire_EBI
3. Today’s presentation
What is crowdfunding?
From crowdfunding to crowd equity
Why crowdfund?
Trends in crowdfunding
Q&A
4. What is Crowdfunding?
Accumulation of small investments in individual
projects by large number of individuals (the
“crowd”) via or with help of Internet and social
networks (De Buysere et al., 2012)
Picture: FundedByMe
5. Local Stockholm success story:
Flippin’ Burgers
Money raised:
SEK 36,502 /
€4,000
Number of
investors: 186
Date funded:
September 2011
Sector: Food
7. Crowdfunding 2012
Est. 5.5 mln
(Oct 2013)
Massolution 2013
Worldwide
$2.7 bln
470k projects
800+ platforms
8.
9.
10. Four forms of crowdfunding
Form of funding
Donationbased
Benefits for funders
Donation
Intangible benefits.
Donation or preReward-based
purchase
Equity-based
Investment
Debt-based
Loan
Ingram & Teigland 2013
Rewards in addition to intangible
benefits.
Return on investment if company
does well. Rewards sometimes
also offered and intangible
benefits may motivate too.
Repayment of loan with interest.
Alternatively intangible benefits if
loan given interest-free.
11.
12. Investment Role and Type
Angel
Investors
Soft Loans
Venture
Capitalists
Investment Value 2012
Invest large amounts, make few
investments, take equity share.
3.3-3.9 billion SEK p.a.
(approximation based on 2008
data)
State loans at high interest rates
that can be written off if enterprise 2.4 billion SEK p.a. (ALMI alone)
dissolution.
Invest large amounts, make few
investments, take equity share.
Donation, pre-purchase/reward, or
Crowdfunding equity, depending on platform and
entrepreneur’s preferences.
Ingram & Teigland 2013
1.8 billion SEK p.a. (2010 data)
Estimated 37 million SEK p.a.
13. Crowd equity raising its
head…
Millions of dollars
• Politicians generally
positive -> entrepreneurs
+ job creation
• But regulation is lagging
in most countries
• US, Italy, Denmark
changing regulations
enabling equity
Massolution 2013
16. Increasing focus on Crowd Equity in
Sweden
Sweden 2011
UK 2010
Finland 2011
Equity: 27,8 mln SEK
To Sweden 2013
To Sweden 2013
Reward: 6,8 mln SEK
Equity only
Equity only
17. Why crowdfund?
Test the market/Proof of concept
“Evangelists” / Ambassadors
Marketing & publicity (int’l platforms, mostly)
Raise funds faster
Faster time to market
Money
18. “It’s not just about the money.”
685 people talking
about product on
social media
Australia’s “Major Disaster Department”
World’s largest telecom
20. Requirements to succeed?
What do you give in return (thank you,
reward, pre-purchase, shares)?
Choose the right platform for you
Make concept easily understood
Ensure initial critical mass
Bring the crowd
I have a dream!
And “The crowd needs fuel!”
21. But there are potential downsides
Project(s) may not be understood by crowd
Not significant amounts of money
•
•
More about publicity
But changing with crowd equity
Other skills/resources do not seem to be
forthcoming
28. “Made in Africa” 3D printer (Togo) through
Ulele
Winner of International
Space Apps Challenge
http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5712/E-Waste-3D-Printer-to-Mars.aspx
29. But many unanswered
questions
Cross border investments?
Secondary markets for crowd equity shares?
Taxation issues for investor and entrepreneur?
Lack of support and strategic advice for both
investors and entrepreneurs?
How to better leverage “crowd” for resources?
30.
31. Venture capitalists are the
travel agents of yesterday –
here today, gone tomorrow.
Venture capitalist
in Silicon Valley –
June 2013
34. If you love knowledge, set it free…
Photo: Lindholm, Metro
Photo:
Nordenskiöld
Robin Teigland
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.opencrowds.org
RobinTeigland
För mer information:
•Research article: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2263965
•Industry report: http://blog.fundedbyme.com/robin-teigland/
Hinweis der Redaktion
Entrepreneurs need funding – we give them the chance to test, iterate and grow. Fast.Everyone wants to be part of the next big thing in business – without having to spend millions. Ownership is the best form of participation. Millions of ordinary citizens are a massive force.
Snabbutveckling, 600% på 3 årMassolution: Four established types of crowdfunding exist: donation-based, reward-based, equity-based, and lending or debt-based. In May 2013, there were around 800 crowdfunding platforms worldwide, and crowdfunding initiatives raised an estimated 2.6 billion USD in 2012, including about 945 million USD in Europe through 470 000 campaigns. Furthermore, Massolution predicts that in 2013 crowdfunding will reach volumes of 5.1 billion USD worldwide, with about 1.3 billion USD in European markets. To date, business and entrepreneurial activity comprises 16.9% of all crowdfunding activity while Information and Communication Technology projects comprise a mere 4.8% of activity. According to 2010 market data, Sweden’s venture capital firms made the highest value of investments relative to GDP in Europe and had the sixth highest investment value in the world (EVCA, 2012).There are no public statistics for crowdfunding for Sweden as a whole but, as of May 2013, and based on the publicly available numbers, we have estimated the amount raised in Sweden to be around USD 4 million, with 1 million of this through reward-based crowdfunding and 3 million through equity-based crowdfunding. The primary platform that deals with entrepreneurs, FundedByMe, raised around USD 3.8 million of that across 744 successful projects. Excluding FundedByMe itself, 25 of these successes were Technology or Internet related (by the platform’s definition), but only three have been entrepreneurial ICT projects as opposed to the more common social projects. Two raised USD 38 000 through reward-based crowdfunding while the third raised USD 150 000 through equity crowdfunding.Who are Sweden’s crowdfunders (Skoglund & Stiernblad 2013). The survey was sent out by email to 2931 traditionalcrowdfunders (ie not equity) who visited FundedByMe between June 2012 and March 2013 to fund projects. 390 completed the survey - response rate was 13.3 %. The majority of the survey respondents were males with an average age of 38 years.Educated experts?85 % of respondents have university degree42% had knowledge in same field as project they funded49 % reported to have been better at judging project quality based on previous experienceBut first time investors who see themselves as risk lovers77 % never bought shares in unlisted company before 47 % of “the crowd” classified themselves as entrepreneurs – compared to only 7 % of Swedish population (2012)41 % risk lovers
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Equity < 10% of total crowdfunding Politicians generally positive -> entrepreneurs + job creationBut regulation is lagging in most countriesUSA passed JOBS Acts ”Jumpstart Our Business Startup Act”Title II for accredited investors this fallTitle III for non-accredited investors later in fall9 mln accredited investors in USA3% invested USD 23 bln in 2012 in startups and growth companies8.8 times more than total global crowdfunding marketNon-accredited investors even larger groupJobs actRobert redford movie – maturing of platformKickstarter as platform for gadgetsEquity vs donation/reward-based?Travel agents Only a complementBitcoin crowdfunding, equityParticipation – but how to leverage resources of crowd in better way?Secondary market for crowd equity?Legislation changes – regulations -, tax..Impact on business – entrepreneurs, new product – donation, , new service… perhaps equity?Africa Togo example of 3d printerBrck –Crowd it – music festival But how to get resources other than financial?
It’s not about the money -Trax4you
Crowdfunding research
Jerusalem, Israel November 4, 2013: OurCrowd, Israel’s leading equity crowdfunding platform for accredited investors, announced today that it has closed a strategic co-investment partnership with GE Ventures, the corporate venture capital unit of GE.Under the agreement, GE Ventures will have the right to co-invest with OurCrowd in select early stage companies in the areas of energy, healthcare, software and advanced manufacturing.OurCrowd’s CEO Jon Medved said, “We are thrilled to partner with GE Ventures on co-investments via our equity crowdfunding platform. GE brings unequalled expertise and experience in a broad range of technologies and businesses that will add real value to our portfolio companies and to our investor community. To partner with a company of GE’s size and stature will allow OurCrowd to help break new ground in innovation finance”.GE Venture’s CEO Sue Siegel said, “OurCrowd has created a unique platform for dynamic early stage origination and funding. They offer a quality investment environment and the partnership will give GE increased access to early innovation.”OurCrowd recently announced that it has successfully raised over $22 million for its 28 portfolio companies, including eight financings in excess of $1 million. It has already launched eight follow-on rounds for its companies to support expansion of its operation.Jon Medved, concluded, “We believe we have reached a real milestone and transformative moment in the world of high tech finance. We are looking forward to driving innovation forward with GE Ventures, faster and harder than ever before.”http://blog.ourcrowd.com/index.php/co-investment-ge-ventures/About OurCrowdOurCrowd is an equity crowdfunding platform for accredited investors only who wish to invest in Israeli and global early stage companies. Managed by a team of well-known investment professionals and led by serial entrepreneur Jon Medved, OurCrowd selects opportunities, invests its own capital and brings these startups to its accredited membership. Members choose those deals they invest in via OurCrowd-managed partnerships. OurCrowd investors must meet stringent accreditation criteria and invest a minimum of $10,000 per deal. OurCrowd provides post investment support to its portfolio companies, assigning industry experts as mentors and taking board seats.About GE VenturesGE Ventures is an international corporate venture capital unit, based in Silicon Valley, which enables startups, partners and GE to accelerate growth and commercialize innovative ideas that will help make the world work better – to build, power, move and cure. The unique combination of capital, technical and commercial expertise, infrastructure, and the GE global network of businesses and partners, helps our partners to advance industries and improve lives. For more information visit www.geventures.com or follow us on Tumblr.
http://www.kickstarter.com/projects/benatural/be-natural-the-untold-story-of-alice-guy-blachehttp://www.prweb.com/releases/FundAnything/DonaldTrump/prweb10700690.htmExec producer robertredford, narrated by jodie foster
Jon Matonis, Forbes, Rhetorically, I posed the question: “In fifty years, would you rather own 100 euros, 100 Amazon Coins, or 100 bitcoins?” http://www.forbes.com/sites/jonmatonis/2013/05/20/bitcoin-comes-to-swift/