Name of the program: - Kena Meaning in English: - Kena (Straight Up)- to start doing what needs to be done by uplifting the entrepreneurs on the right direction with the right mindset and support. Meaning in Amharic: - (ቀና)፡-ወጣት ስራ ፈጣሪዎችን ቀና እንዲሉ የሚያግዝ ማለትም ካሉበት ነባራዊ ሁኔታ ቀና በማለት ወደ ተሻለ ተስፋ የሚያመሩበትን እድል ያመቻቻል፣ ቀና እድል (መልካም እድል) ለወጣት ስራ ፈጣሪዎች፡፡ About Kena Kena is a program designed by EYEA to understand, support and empower the young entrepreneurs in their entrepreneurship journey. Kena; capacitate young entrepreneurs on the required skills and make their business ideas/products ready for financing. Kena will address on the existing entrepreneurship course problem that it is more of theory which has little to no contribution in preparing the young entrepreneurs to understand there potential and realize their vision. To achieve this there is a need to prepare contextualized training, coaching and mentoring program. The overall aim of Kena program is to make the selected potential entrepreneurs to make their business ideas investment ready and network for accessing finance and related exposure at Zelela monthly policy advocacy and networking platform. Intervention of Kena schemes 1. Developing lab for entrepreneurial capacity assessment, Profiling selected potential entrepreneurs and develop Competency based model. 2. Capacitate Selected Young Entrepreneurs through Training, Coaching and Mentoring Program and business information. 3. Conduct pitch competition. 4. Prepare them for Show case event (Expose the young entrepreneurs to Zelela platform which advocate towards a better business ecosystem for Job and Wealth creation “Beyond Being Employee Program” BBEP and expose them to network on Zelela. 5. Recommend the entrepreneurs to access finance by facilitating digital ID and Ip in addition to bankable business proposal. Objective of Kena - EYEA- aims to provide service packages that enhance trusts between entrepreneurs and financial institutions the “Trust- Startup (IDEs) Incubation & Acceleration Program”- (TSIAP) and to promote them to Zelela platform. - EYEA has designed a program called Kena to empower young entrepreneurs by providing contextualized training, coaching and mentoring to make their business ideas investment ready and network for accessing finance. The objective of Kena is to provide service packages that enhance trusts between entrepreneurs and financial institutions the “Trust- Startup (IDEs) Incubation & Acceleration. - EYEA has designed a program called Kena aims to build trust between entrepreneurs and financial institutions through IDEs Incubation & Acceleration. EYEA's Kena program provides training, coaching and mentoring to empower young entrepreneurs to access finance. Target of Kena - On young entrepreneurs from different areas like university students and others whose age is 18-35. - On the sectors demanded by entrepreneurs. The priority sectors are Agriculture, Health, Tourism, Manufacturing, Education and ICT.